A data profile of the people who buy, follow and care about E-books in United Kingdom — modelled from more than twelve digital signal sources. E-books has an estimated audience of 7,206,816 people in United Kingdom.
The average E-books fan in United Kingdom is 44.9 years old, more female, and lives primarily in Scotland.
The audience is concentrated in Scotland, South East, Wales.
Top brand affinities include Google Docs, J. D. Williams, New-adult fiction, with strongest over-indexing on Google Docs (1.59× the country average).
Demographically, the E-books audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Family Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical E-books fan in United Kingdom is more female, around 44.9 years old, with strong Family Orientation tendencies and a notable affinity for Google Docs.
The key figures that characterise the E-books profile in United Kingdom.
61.3% are female, 38.7% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 44.9 |
| Estimated audience size | 7,206,816 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 36% |
of the worldwide E-books audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 19.9% |
| China | 6.0% |
| Japan | 5.9% |
Where the E-books audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~1M | 1.69× | |
| 02 | Wales | ~700K | 1.66× | |
| 03 | Northern Ireland | ~300K | 1.21× | |
| 04 | West Midlands | ~300K | 1.03× | |
| 05 | Yorkshire and the Humber | ~500K | 0.92× | |
| 06 | North East | ~200K | 0.85× | |
| 07 | East Midlands | ~400K | 0.84× | |
| 08 | South East | ~800K | 0.79× | |
| 09 | South West | ~500K | 0.78× | |
| 10 | East of England | ~500K | 0.75× | |
| 11 | North West | ~500K | 0.66× |
The strongest cross-interests of the E-books audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New-adult fiction | Literature | 3.61× | ||
| 02 | The Sentinel (TV series) | Movies & TV | 3.30× | ||
| 03 | Women's fiction | Literature | 2.57× | ||
| 04 | The Sunday Telegraph | News | 2.35× | ||
| 05 | Harlan Coben | Literature | 2.35× | ||
| 06 | Judi Dench | Movies & TV | 2.25× | ||
| 07 | Kindle Store | Literature | 2.18× | ||
| 08 | Web fiction | Literature | 2.16× | ||
| 09 | J. D. Williams | Shopping | 1.98× | ||
| 10 | Sarah, Duchess of York | Literature | 1.92× | ||
| 11 | Lindsey Graham | Politics & Society | 1.85× | ||
| 12 | Papyrus | Politics & Society | 1.81× | ||
| 13 | Caravan | Music & Radio | 1.74× | ||
| 14 | Old age | Politics & Society | 1.71× | ||
| 15 | Stanley | Home & Garden | 1.67× | ||
| 16 | Dune | Movies & TV | 1.64× | ||
| 17 | Google Docs | Internet & Social Media | 1.59× | ||
| 18 | The Works | Shopping | 1.57× | ||
| 19 | E-book readers | Technology & Electronics | 1.57× | ||
| 20 | U.K. | Music & Radio | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.14× | |
| Need for Security | CONSERVATISM | 1.13× | |
| Community Orientation | OPEN | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.73× | |
| Early Adopter Mentality | POWER | 0.77× | |
| Luxury Orientation | PREMIUM | 0.77× |
E-books has an estimated audience of 7,206,816 people in United Kingdom, concentrated in Scotland and South East.
61.3% of E-books fans are female, 38.7% are male, with an average age of 44.9 years.
E-books fans show strongest brand affinity for Google Docs (1.59×), J. D. Williams (1.98×), and New-adult fiction (3.61×) over the country average.
E-books fans in United Kingdom are most concentrated in Scotland (reach ~1M), South East (reach ~800K), and Wales (reach ~700K). These three regions account for the largest share of the active audience.
Beyond E-books itself, the audience over-indexes on J. D. Williams (1.98×), New-adult fiction (3.61×), Papyrus (1.81×), and Dune (1.64×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for E-books. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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