E-books Audience in Germany
A data profile of the people who buy, follow and care about E-books in Germany — modelled from more than twelve digital signal sources. E-books has an estimated audience of 5,980,006 people in Germany.
The average E-books fan in Germany is 40.5 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Hugendubel, Tagesschau, Bonprix, with strongest over-indexing on Hugendubel (3.93× the country average).
Demographically, the E-books audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Creativity, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical E-books fan in Germany is more female, around 40.5 years old, with strong Creativity tendencies and a notable affinity for Hugendubel.
At a glance
The key figures that characterise the E-books profile in Germany.
Search interest · 12-month trend
Demographics of E-books fans
60.8% are female, 39.2% are male, average age 40.5.
Gender split
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 40.5 |
| Estimated audience size | 5,980,006 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 21% |
Worldwide distribution
of the worldwide E-books audience comes from Germany.
| Country | Share |
|---|---|
| United States | 19.9% |
| China | 6.0% |
| Japan | 5.9% |
Geography
Where the E-books audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brandenburg | ~200K | 1.18× | |
| 02 | Sachsen | ~300K | 1.12× | |
| 03 | Thüringen | ~200K | 1.10× | |
| 04 | Mecklenburg-Vorpommern | ~100K | 1.07× | |
| 05 | Sachsen-Anhalt | ~200K | 1.06× | |
| 06 | Nordrhein-Westfalen | ~1.5M | 1.04× | |
| 07 | Niedersachsen | ~600K | 1.04× | |
| 08 | Schleswig-Holstein | ~200K | 1.00× | |
| 09 | Rheinland-Pfalz | ~300K | 0.99× | |
| 10 | Bayern | ~900K | 0.98× | |
| 11 | Baden-Württemberg | ~800K | 0.95× | |
| 12 | Berlin | ~300K | 0.95× | |
| 13 | Bremen | ~50K | 0.95× | |
| 14 | Saarland | ~70K | 0.92× | |
| 15 | Hamburg | ~100K | 0.87× | |
| 16 | Hessen | ~400K | 0.82× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the E-books audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hugendubel | Shopping | 3.93× | ||
| 02 | Death in Paradise (TV series) | Movies & TV | 3.80× | ||
| 03 | E-book readers | Technology & Electronics | 2.48× | ||
| 04 | Contemporary romance | Literature | 2.38× | ||
| 05 | Tagesschau | Movies & TV | 2.08× | ||
| 06 | Thalia | Shopping | 2.08× | ||
| 07 | Non-fiction books | Literature | 2.02× | ||
| 08 | Novel | Literature | 1.97× | ||
| 09 | Google Docs | Internet & Social Media | 1.96× | ||
| 10 | Bridgerton | Movies & TV | 1.95× | ||
| 11 | Bookselling | Literature | 1.90× | ||
| 12 | Google Flights | Travel & Leisure | 1.80× | ||
| 13 | Wetter.de | Home & Garden | 1.78× | ||
| 14 | Ernsting's family | Shopping | 1.78× | ||
| 15 | Romance novels | Literature | 1.76× | ||
| 16 | Bonprix | Shopping | 1.72× | ||
| 17 | QVC | Movies & TV | 1.63× | ||
| 18 | Gemini | Technology & Electronics | 1.55× | ||
| 19 | Godzilla | Movies & TV | 1.51× | ||
| 20 | Bestseller | Literature | 1.51× |
Personality of the E-books audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.15× | |
| DIY Mentality | THRILL | 1.13× | |
| Family Orientation | CONSERVATISM | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.84× | |
| Quality Awareness | PREMIUM | 0.89× | |
| Urban Lifestyle | OPEN | 0.90× |
Frequently asked questions
How many fans does E-books have in Germany?
E-books has an estimated audience of 5,980,006 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of E-books fans?
60.8% of E-books fans are female, 39.2% are male, with an average age of 40.5 years.
Which brands do E-books fans like most?
E-books fans show strongest brand affinity for Hugendubel (3.93×), Tagesschau (2.08×), and Bonprix (1.72×) over the country average.
Where do E-books fans live in Germany?
E-books fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~900K), and Baden-Württemberg (reach ~800K). These three regions account for the largest share of the active audience.
What other brands do E-books fans also like?
Beyond E-books itself, the audience over-indexes on Tagesschau (2.08×), Bonprix (1.72×), Wetter.de (1.78×), and E-book readers (2.48×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Literature audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See E-books audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for E-books. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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