E-books Audience in Germany
E-books has an estimated audience of 5,980,006 people in Germany. 60.8% are female, 39.2% are male, average age 40.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Hugendubel, Bonprix, Wetter.de, E-book readers.
The average E-books fan in Germany is 40.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Hugendubel, Bonprix, with strongest over-indexing on Tagesschau (2.08× the country average). Demographically, the E-books audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Sports Activity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Topic
Demographics of E-books fans
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 40.5 |
| Estimated audience size | 5,980,006 |
Audience persona
The typical E-books fan in Germany is more female, around 40.5 years old, with strong Sports Activity tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,472,585 | 1.13× |
| Bayern | 998,084 | 1.04× |
| Baden-Württemberg | 780,658 | 0.96× |
| Niedersachsen | 605,466 | 1.04× |
| Hessen | 384,599 | 0.84× |
| Sachsen | 319,660 | 1.09× |
| Rheinland-Pfalz | 297,178 | 0.99× |
| Berlin | 264,579 | 0.99× |
| Brandenburg | 219,179 | 1.18× |
| Schleswig-Holstein | 206,559 | 0.96× |
| Sachsen-Anhalt | 162,335 | 1.05× |
| Thüringen | 159,516 | 1.05× |
| Hamburg | 122,668 | 0.91× |
| Mecklenburg-Vorpommern | 118,407 | 1.04× |
| Saarland | 62,777 | 0.85× |
| Bremen | 45,200 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.08× | Movies & TV |
| Hugendubel | 3.93× | Shopping |
| Bonprix | 1.72× | Shopping |
| Wetter.de | 1.78× | Home & Garden |
| E-book readers | 2.48× | Technology & Electronics |
| Novel | 1.97× | Literature |
| Death in Paradise (TV series) | 3.8× | Movies & TV |
| Ernsting's family | 1.78× | Shopping |
| QVC | 1.63× | Movies & TV |
| Bookselling | 1.9× | Literature |
| Google Flights | 1.8× | Travel & Leisure |
| Contemporary romance | 2.38× | Literature |
| Thalia | 2.08× | Shopping |
| Hugendubel | 1.97× | Shopping |
| Gemini | 1.55× | Technology & Electronics |
| Godzilla | 1.51× | Movies & TV |
| Romance novels | 1.76× | Literature |
| Non-fiction books | 2.02× | Literature |
| Bridgerton | 1.95× | Movies & TV |
| Bestseller | 1.51× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.16 |
| DIY Mentality | THRILL | 1.06 |
| Creativity | OPEN | 1.05 |
| Convenience Orientation | PREMIUM | 1.05 |
| Healthy Lifestyle | BALANCE | 1.04 |
| Social Media Usage | JOY | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.9% |
| China | 6.0% |
| Japan | 5.9% |
See E-books audiences in other countries
More Literature audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does E-books have in Germany?
E-books has an estimated audience of 5,980,006 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of E-books fans?
60.8% of E-books fans are female, 39.2% are male, with an average age of 40.5 years.
Which brands do E-books fans like most?
E-books fans show strongest brand affinity for Tagesschau (2.08×), Hugendubel (3.93×), and Bonprix (1.72×) over the country average.
Where do E-books fans live in Germany?
E-books fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,472,585), Bayern (reach 998,084), and Baden-Württemberg (reach 780,658). These three regions account for the largest share of the active audience.
What other brands do E-books fans also like?
Beyond E-books itself, the audience over-indexes on Hugendubel (3.93×), Bonprix (1.72×), Wetter.de (1.78×), and E-book readers (2.48×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for E-books. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.