E-books Audience in Brazil
E-books has an estimated audience of 9,173,857 people in Brazil. 65.2% are female, 34.8% are male, average age 41.1. Top regions: São Paulo, Minas Gerais, Rio de Janeiro.
The average E-books fan in Brazil is 41.1 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro. Demographically, the E-books audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Creativity, Mindfulness.
Category: Literature · Type: Topic
Demographics of E-books fans
| Metric | Value |
|---|---|
| Female | 65.2% |
| Male | 34.8% |
| Average age | 41.1 |
| Estimated audience size | 9,173,857 |
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 2,238,060 | 0.94× |
| Minas Gerais | 818,701 | 0.86× |
| Rio de Janeiro | 745,881 | 0.87× |
| Bahia | 660,176 | 1.09× |
| Rio Grande do Sul | 561,887 | 1.04× |
| Paraná | 523,998 | 0.93× |
| Santa Catarina | 431,548 | 1.03× |
| Pernambuco | 425,625 | 1.01× |
| Ceará | 364,971 | 0.91× |
| Goiás | 330,449 | 0.94× |
| Pará | 328,325 | 1.1× |
| Maranhão | 266,942 | 1.16× |
| Espírito Santo | 189,483 | 0.99× |
| Amazonas | 188,092 | 1.18× |
| Paraíba | 178,374 | 0.97× |
| Mato Grosso | 165,035 | 0.96× |
| Alagoas | 158,232 | 1.18× |
| Rio Grande do Norte | 154,926 | 1.01× |
| Piauí | 145,179 | 1.14× |
| Federal District | 144,271 | 0.94× |
| Mato Grosso do Sul | 125,117 | 0.94× |
| Sergipe | 91,790 | 0.96× |
| Rondônia | 81,114 | 1.06× |
| Tocantins | 57,581 | 0.95× |
| Acre | 30,526 | 0.96× |
| Amapá | 28,671 | 0.88× |
| Roraima | 25,892 | 1× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.56 |
| Mindfulness | BALANCE | 1.51 |
| Need for Security | CONSERVATISM | 1.43 |
| Healthy Lifestyle | BALANCE | 1.34 |
| Spirituality | BALANCE | 1.22 |
| Risk Appetite | THRILL | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.9% |
| China | 6.0% |
| Japan | 5.9% |
See E-books audiences in other countries
More Literature audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for E-books. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.