A data profile of the people who buy, follow and care about Stanley in United Kingdom — modelled from more than twelve digital signal sources. Stanley has an estimated audience of 3,745,204 people in United Kingdom.
The average Stanley fan in United Kingdom is 45.3 years old, more female, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, North East.
Top brand affinities include Whisky, Energy, Garden furniture, with strongest over-indexing on Whisky (3.71× the country average).
Demographically, the Stanley audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Tradition, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Stanley fan in United Kingdom is more female, around 45.3 years old, with strong Tradition tendencies and a notable affinity for Whisky.
The key figures that characterise the Stanley profile in United Kingdom.
100.0% are female, 0.0% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 100.0% |
| Male | 0.0% |
| Average age | 45.3 |
| Estimated audience size | 3,745,204 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 0% | |
| 20-29 | 14% | |
| 30-39 | 26% | |
| 40-49 | 44% | |
| 50+ | 17% |
of the worldwide Stanley audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 26.7% |
| Brazil | 17.1% |
| United Kingdom | 10.2% |
Where the Stanley audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North East | ~300K | 2.44× | |
| 02 | England | ~2.5M | 1.48× | |
| 03 | Yorkshire and the Humber | ~400K | 1.34× | |
| 04 | West Midlands | ~200K | 1.13× | |
| 05 | Scotland | ~300K | 0.99× | |
| 06 | East of England | ~300K | 0.79× | |
| 07 | Northern Ireland | ~90K | 0.77× | |
| 08 | Wales | ~200K | 0.76× | |
| 09 | South East | ~300K | 0.69× | |
| 10 | East Midlands | ~200K | 0.63× | |
| 11 | South West | ~200K | 0.58× | |
| 12 | North West | ~200K | 0.43× |
The strongest cross-interests of the Stanley audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Whisky | Food & Beverages | 3.71× | ||
| 02 | Weather forecasting | Home & Garden | 3.36× | ||
| 03 | Garden furniture | Home & Garden | 2.69× | ||
| 04 | Cider | Food & Beverages | 2.47× | ||
| 05 | Garden centre | Home & Garden | 2.24× | ||
| 06 | Gin | Food & Beverages | 2.01× | ||
| 07 | Cocktail | Food & Beverages | 1.98× | ||
| 08 | Barbecue | Food & Beverages | 1.96× | ||
| 09 | Cancer awareness | Health | 1.93× | ||
| 10 | Zoo | Kids & Family | 1.92× | ||
| 11 | Energy | Home & Garden | 1.87× | ||
| 12 | Tradition | Politics & Society | 1.81× | ||
| 13 | Pub | Food & Beverages | 1.80× | ||
| 14 | Insurance | Business & Career | 1.74× | ||
| 15 | Beer | Food & Beverages | 1.64× | ||
| 16 | Charitable organization | Politics & Society | 1.63× | ||
| 17 | Wine | Food & Beverages | 1.55× | ||
| 18 | EBay | Shopping | 1.53× | ||
| 19 | Medicine | Business & Career | 1.51× | ||
| 20 | Credit cards | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.81× | |
| Need for Security | CONSERVATISM | 1.74× | |
| Community Orientation | OPEN | 1.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.46× | |
| Risk Appetite | THRILL | 0.50× | |
| Quality Awareness | PREMIUM | 0.52× |
Stanley's target market in United Kingdom covers an estimated 3,745,204 people, concentrated in England and Yorkshire and the Humber.
100.0% of the Stanley audience are female, 0.0% are male, with an average age of 45.3 years.
Stanley fans show strongest brand affinity for Whisky (3.71×), Energy (1.87×), and Garden furniture (2.69×) over the country average.
Stanley fans in United Kingdom are most concentrated in England (reach ~2.5M), Yorkshire and the Humber (reach ~400K), and North East (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Stanley itself, the audience over-indexes on Energy (1.87×), Garden furniture (2.69×), Charitable organization (1.63×), and Cocktail (1.98×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Stanley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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