Stanley Audience in United States

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Stanley has an estimated audience of 10,249,536 people in United States. 71.8% are female, 28.2% are male, average age 41.2. Top regions: Texas, California, Florida. Top brand affinities: Saving, English literature, Mariel Hemingway, Bulacan, Ural Mountains.

The average Stanley fan in United States is 41.2 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Saving, English literature, Mariel Hemingway, with strongest over-indexing on Saving (1.53× the country average). Demographically, the Stanley audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Price Sensitivity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Tools

Demographics of Stanley fans

Demographic split for Stanley audience in United States
MetricValue
Female71.8%
Male28.2%
Average age41.2
Estimated audience size10,249,536

Audience persona

The typical Stanley fan in United States is more female, around 41.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Saving.

Top regions in United States

Top regions ranked by reach for Stanley in United States
RegionReachAffinity
Texas1,357,1611.54×
California1,132,1981×
Florida774,9251.12×
New York466,9540.82×
Georgia377,1071.19×
Pennsylvania355,3681.03×
North Carolina347,5101.13×
Ohio343,6901.09×
Illinois334,3170.98×
Arizona318,4231.52×
Virginia287,1801.15×
Michigan250,0640.93×
Tennessee240,2021.17×
Alabama236,8241.65×
New Jersey233,4620.9×
Indiana216,1961.15×
South Carolina188,7311.22×
Missouri186,5201.13×
Louisiana171,2031.3×
Washington162,1290.79×
Massachusetts160,5030.79×
Maryland159,3220.9×
Kentucky154,8991.21×
Wisconsin137,9220.89×
Oklahoma135,4331.19×
Minnesota130,0160.89×
Colorado120,8300.75×
Mississippi115,2711.37×
Arkansas101,1621.2×
Nevada87,0990.88×
Connecticut86,9200.85×
Oregon86,5630.74×
Kansas85,9931.06×
Utah83,2790.91×
Iowa82,4300.98×
West Virginia67,8331.42×
New Mexico55,8461.09×
Idaho54,8481.07×
Nebraska50,7450.99×
Hawaii36,7940.84×
Maine29,5530.8×
New Hampshire29,2500.72×
Rhode Island27,7160.85×
Delaware26,2940.93×
North Dakota21,6951.03×
Montana19,0550.67×
Washington, District of Columbia17,7130.57×
South Dakota16,4910.7×
Alaska14,6960.67×
Wyoming11,9720.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Stanley audience
BrandAffinityCategory
Saving1.53×Business & Career
English literature1.9×Literature
Mariel Hemingway2.09×Fashion & Accessoires
Bulacan2.57×Travel & Leisure
Ural Mountains1.71×Travel & Leisure
Sin Embargo MX3.02×News
Gary Clark, Jr.1.71×Music & Radio
Cedar Falls, Iowa1.55×Travel & Leisure
JC Whitney1.66×Shopping
Gemma Ward1.7×Fashion & Accessoires
Jorja Fox1.57×Movies & TV
York Minster2.25×Travel & Leisure
iPEC Coaching1.78×Business & Career
Steuben County, New York1.62×
Cash Cab (U.S. game show)1.73×Movies & TV
Junior Chamber International2.1×Politics & Society
Shannon Leto1.7×Movies & TV
Mount Takao1.87×Travel & Leisure
Davao Region1.6×Travel & Leisure
Pandora Boxx1.64×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Stanley audience
TraitClusterScore
Price SensitivityPREMIUM1.39
ExtroversionTHRILL1.27
DIY MentalityTHRILL1.26
Convenience OrientationPREMIUM1.25
CreativityOPEN1.19
IndividualismJOY1.18

Worldwide distribution

Worldwide audience distribution share by country for Stanley
CountryShare
United States30.6%
Brazil18.6%
United Kingdom8.3%

See Stanley audiences in other countries

More Tools audiences in United States

Frequently asked questions

How many fans does Stanley have in United States?

Stanley has an estimated audience of 10,249,536 people in United States, concentrated in Texas and California.

What is the gender split and age of Stanley fans?

71.8% of Stanley fans are female, 28.2% are male, with an average age of 41.2 years.

Which brands do Stanley fans like most?

Stanley fans show strongest brand affinity for Saving (1.53×), English literature (1.9×), and Mariel Hemingway (2.09×) over the country average.

Where do Stanley fans live in United States?

Stanley fans in United States are most concentrated in Texas (reach 1,357,161), California (reach 1,132,198), and Florida (reach 774,925). These three regions account for the largest share of the active audience.

What other brands do Stanley fans also like?

Beyond Stanley itself, the audience over-indexes on English literature (1.9×), Mariel Hemingway (2.09×), Bulacan (2.57×), and Ural Mountains (1.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Stanley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.