Milwaukee Electric Tool Corporation Audience in United States

Milwaukee Electric Tool Corporation logo

Milwaukee Electric Tool Corporation has an estimated audience of 2,534,989 people in United States. 15.6% are female, 84.4% are male, average age 42.4. Top brand affinities: Israel, Vocal harmony, Governor of Michigan, Eagan, Minnesota, Grinch.

Top brand affinities include Israel, Vocal harmony, Governor of Michigan, with strongest over-indexing on Israel (5.16× the country average). Demographically, the Milwaukee Electric Tool Corporation audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Family Orientation, DIY Mentality.

Category: Home & Garden · Type: Brand · Subtype: Tools

Demographics of Milwaukee Electric Tool Corporation fans

Demographic split for Milwaukee Electric Tool Corporation audience in United States
MetricValue
Female15.6%
Male84.4%
Average age42.4
Estimated audience size2,534,989

Audience persona

The typical Milwaukee Electric Tool Corporation fan in United States is more male, around 42.4 years old, with strong Family Orientation tendencies and a notable affinity for Israel.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Milwaukee Electric Tool Corporation audience
BrandAffinityCategory
Israel5.16×Travel & Leisure
Vocal harmony10.23×Music & Radio
Governor of Michigan15.2×Politics & Society
Eagan, Minnesota32.09×Shopping
Grinch7.02×Movies & TV
Vijesti.ba29.94×News
Hipster14.79×Politics & Society
Wok9.57×Food & Beverages
Indigenous Australian art21.3×Arts & Culture
Calvary Chapel12.37×Politics & Society
Cherish (group)13.55×Music & Radio
Elsword19.64×Games
El Paso County, Colorado15.35×Travel & Leisure
Hibachi8.97×Food & Beverages
Goop5.99×Internet & Social Media
La Jolla9.92×Travel & Leisure
Alaska1.82×Travel & Leisure
N1 road (South Africa)4.29×Travel & Leisure
Minnesota1.6×Travel & Leisure
Google Home5.73×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Milwaukee Electric Tool Corporation audience
TraitClusterScore
Family OrientationCONSERVATISM3.51
DIY MentalityTHRILL3.15
PatriotismCONSERVATISM2.19
Need for SecurityCONSERVATISM2.06
LGBTQ+ IdentityOPEN1.82
Risk AppetiteTHRILL1.66

Worldwide distribution

Worldwide audience distribution share by country for Milwaukee Electric Tool Corporation
CountryShare
United States60.8%
Canada7.9%
United Kingdom6.6%

See Milwaukee Electric Tool Corporation audiences in other countries

More Tools audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Milwaukee Electric Tool Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.