Milwaukee Electric Tool Corporation Audience in United States

Milwaukee Electric Tool Corporation logo

Milwaukee Electric Tool Corporation has an estimated audience of 2,534,989 people in United States. 15.6% are female, 84.4% are male, average age 42.4. Top brand affinities: CarGurus, Google Maps, Capital One, Indeed.com, Makita.

Top brand affinities include CarGurus, Google Maps, Capital One, with strongest over-indexing on CarGurus (27.92× the country average). Demographically, the Milwaukee Electric Tool Corporation audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Family Orientation, DIY Mentality.

Category: Home & Garden · Type: Brand · Subtype: Tools

Demographics of Milwaukee Electric Tool Corporation fans

Demographic split for Milwaukee Electric Tool Corporation audience in United States
MetricValue
Female15.6%
Male84.4%
Average age42.4
Estimated audience size2,534,989

Audience persona

The typical Milwaukee Electric Tool Corporation fan in United States is more male, around 42.4 years old, with strong Family Orientation tendencies and a notable affinity for CarGurus.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Milwaukee Electric Tool Corporation audience
BrandAffinityCategory
CarGurus27.92×Cars & Mobility
Google Maps14.37×Internet & Social Media
Capital One13.26×Business & Career
Indeed.com10.48×Business & Career
Makita34.29×Home & Garden
Aaron Rodgers13.55×Sports
Circle K13.4×Shopping
AccuWeather11.81×Home & Garden
Bruce Willis13.03×Movies & TV
Enterprise Rent-A-Car10.74×Cars & Mobility
Nicolas Cage20.15×Movies & TV
Jeff Bezos18×Business & Career
DeviantArt10.65×Internet & Social Media
Google Earth13.99×Internet & Social Media
Sean Penn16.99×Movies & TV
Google News7.89×News
Clint Eastwood11.92×Movies & TV
Family car13.85×Cars & Mobility
Harbor Freight Tools12.17×Home & Garden
Margot Robbie12.16×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Milwaukee Electric Tool Corporation audience
TraitClusterScore
Family OrientationCONSERVATISM3.51
DIY MentalityTHRILL3.15
PatriotismCONSERVATISM2.19
Need for SecurityCONSERVATISM2.06
LGBTQ+ IdentityOPEN1.82
Risk AppetiteTHRILL1.66

Worldwide distribution

Worldwide audience distribution share by country for Milwaukee Electric Tool Corporation
CountryShare
United States60.8%
Canada7.9%
United Kingdom6.6%

See Milwaukee Electric Tool Corporation audiences in other countries

More Tools audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Milwaukee Electric Tool Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.