B&Q Audience in United States

B&Q logo

B&Q has an estimated audience of 718,892 people in United States. 74.8% are female, 25.2% are male, average age 36.9. Top regions: California, New York, Texas. Top brand affinities: DFS (British retailer), Liam Gallagher, Laura Ashley, Mortgage calculator, Homebase.

The average B&Q fan in United States is 36.9 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include DFS (British retailer), Liam Gallagher, Laura Ashley, with strongest over-indexing on DFS (British retailer) (139.32× the country average). Demographically, the B&Q audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Hardware store

Demographics of B&Q fans

Demographic split for B&Q audience in United States
MetricValue
Female74.8%
Male25.2%
Average age36.9
Estimated audience size718,892

Audience persona

The typical B&Q fan in United States is more female, around 36.9 years old, with strong Quality Awareness tendencies and a notable affinity for DFS (British retailer).

Top regions in United States

Top regions ranked by reach for B&Q in United States
RegionReachAffinity
California108,9381.38×
New York81,8472.04×
Texas73,2341.18×
Florida58,6051.2×
Georgia27,1381.23×
Illinois26,3531.1×
New Jersey23,1781.27×
Pennsylvania23,0870.95×
North Carolina22,1241.02×
Ohio19,8120.89×
Virginia19,3001.1×
Washington17,0931.19×
Michigan16,3130.87×
Massachusetts16,2131.14×
Tennessee14,9501.04×
Arizona13,4190.91×
Missouri13,3291.15×
Indiana12,3960.94×
Maryland12,1210.98×
Colorado10,8640.96×
South Carolina10,6020.98×
Louisiana10,2551.11×
Alabama10,0161×
Kentucky8,4050.93×
Oregon8,0900.98×
Wisconsin7,9750.74×
Minnesota7,6990.75×
Oklahoma7,4780.94×
Connecticut7,2061×
Kansas6,9291.22×
Nevada6,4920.93×
Arkansas6,2881.06×
Washington, District of Columbia6,0682.81×
Mississippi5,6800.96×
Iowa5,5030.93×
Utah4,8420.75×
New Mexico3,8211.06×
Nebraska3,2010.89×
Hawaii3,0540.99×
Idaho2,5980.72×
Maine2,3520.91×
West Virginia2,0920.62×
New Hampshire2,0800.73×
Rhode Island1,7500.76×
Delaware1,5160.76×
Montana1,1920.6×
South Dakota1,1770.71×
Alaska1,1520.75×
Vermont8750.69×
North Dakota8140.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for B&Q audience
BrandAffinityCategory
DFS (British retailer)139.32×Shopping
Liam Gallagher116.52×Music & Radio
Laura Ashley86.27×Home & Garden
Mortgage calculator20×Home & Garden
Homebase80.55×Shopping
Roofing Contractor94.5×Business & Career
House painter and decorator30.6×Home & Garden
Aldi10.13×Shopping
Construction management32.79×Business & Career
Everton F.C.64.75×Sports
Heating system47.55×Home & Garden
The Open Championship17.51×Sports
Property law20×Home & Garden
Cath Kidston40.98×Fashion & Accessoires
Turkey hunting13.11×Sports
Sabrina Carpenter13.62×Music & Radio
Housing estate20×Home & Garden
Planet Fitness8.3×Sports
Golf equipment12.27×Sports
Makita30.86×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by B&Q audience
TraitClusterScore
Quality AwarenessPREMIUM3.9
Design AffinityPREMIUM2.3
Luxury OrientationPREMIUM1.67
DIY MentalityTHRILL1.38
TravellingTHRILL1.36
SustainabilityBALANCE1.35

Worldwide distribution

Worldwide audience distribution share by country for B&Q
CountryShare
United Kingdom75.5%
Ireland3.8%
United States3.6%

See B&Q audiences in other countries

More Hardware store audiences in United States

Frequently asked questions

How many fans does B&Q have in United States?

B&Q has an estimated audience of 718,892 people in United States, concentrated in California and New York.

What is the gender split and age of B&Q fans?

74.8% of B&Q fans are female, 25.2% are male, with an average age of 36.9 years.

Which brands do B&Q fans like most?

B&Q fans show strongest brand affinity for DFS (British retailer) (139.32×), Liam Gallagher (116.52×), and Laura Ashley (86.27×) over the country average.

Where do B&Q fans live in United States?

B&Q fans in United States are most concentrated in California (reach 108,938), New York (reach 81,847), and Texas (reach 73,234). These three regions account for the largest share of the active audience.

What other brands do B&Q fans also like?

Beyond B&Q itself, the audience over-indexes on Liam Gallagher (116.52×), Laura Ashley (86.27×), Mortgage calculator (20×), and Homebase (80.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for B&Q. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.