Rascasse Audience Intelligence

B&Q Target Market in United States

Name: B&Q — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about B&Q in United States — modelled from more than twelve digital signal sources. B&Q has an estimated audience of 730,855 people in United States.

#10among Hardware store in United States #2998among Brand in United States #432in Shopping

The average B&Q fan in United States is 36.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include DFS (British retailer), Sainsbury's, Liam Gallagher, with strongest over-indexing on DFS (British retailer) (139.32× the country average).

Demographically, the B&Q audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical B&Q fan in United States is more female, around 36.9 years old, with strong Patriotism tendencies and a notable affinity for DFS (British retailer).

Category: Shopping · Type: Brand · Subtype: Hardware store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the B&Q profile in United States.

Audience size

731K

in United States

Gender

74.8%♀

25.2% male

Age

36.9

average years

Country rank

#29119

Brand in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Customer demographics of B&Q

74.8% are female, 25.2% are male, average age 36.9.

Fig. 02

Gender split

74.8%

Female

25.2%

Male

Demographic split for B&Q audience in United States
Metric	Value
Female	74.8%
Male	25.2%
Average age	36.9
Estimated audience size	730,855

Fig. 03

Age distribution

Age distribution of the B&Q audience in United States
Age bracket	Share	%
16-19		25%
20-29		22%
30-39		20%
40-49		18%
50+		16%

Fig. 04

Worldwide distribution

3.7%

of the worldwide B&Q audience comes from United States.

Worldwide audience distribution share by country for B&Q
Country	Share
United Kingdom	75.3%
Ireland	3.9%
United States	3.7%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the B&Q audience in United States is strongest.

Fig. 05

Top regions by affinity

B&Q customers by region in United States
#	Region	Reach	×
01	New York	~90K	2.19×
02	Wyoming	~2K	1.81×
03	Washington, District of Columbia	~3K	1.62×
04	Kansas	~8K	1.35×
05	New Jersey	~20K	1.30×
06	Florida	~60K	1.17×
07	California	~90K	1.15×
08	Washington	~20K	1.15×
09	Georgia	~20K	1.12×
10	Massachusetts	~20K	1.09×
11	New Hampshire	~3K	1.06×
12	Louisiana	~10K	1.04×
13	Connecticut	~7K	1.04×
14	Texas	~60K	1.03×
15	Illinois	~20K	1.03×
16	Missouri	~10K	1.03×
17	New Mexico	~4K	1.03×
18	Virginia	~20K	1.02×
19	Maine	~3K	1.02×
20	Tennessee	~10K	0.99×
21	Mississippi	~6K	0.99×
22	Maryland	~10K	0.98×
23	Arkansas	~6K	0.98×
24	South Carolina	~10K	0.97×
25	Alabama	~10K	0.97×
26	Hawaii	~3K	0.97×
27	North Carolina	~20K	0.96×
28	Delaware	~2K	0.96×
29	Alaska	~1K	0.95×
30	Pennsylvania	~20K	0.92×
31	Colorado	~10K	0.92×
32	Nebraska	~3K	0.92×
33	Rhode Island	~2K	0.92×
34	South Dakota	~2K	0.92×
35	Kentucky	~8K	0.91×
36	Oregon	~7K	0.91×
37	North Dakota	~1K	0.91×
38	Oklahoma	~7K	0.90×
39	Nevada	~6K	0.90×
40	Idaho	~3K	0.89×
41	Montana	~2K	0.89×
42	Iowa	~5K	0.88×
43	West Virginia	~3K	0.88×
44	Indiana	~10K	0.87×
45	Arizona	~10K	0.83×
46	Ohio	~20K	0.82×
47	Michigan	~20K	0.82×
48	Utah	~5K	0.82×
49	Wisconsin	~8K	0.78×
50	Minnesota	~8K	0.76×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the B&Q audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for B&Q audience
#	Interest	Category	×
01	DFS (British retailer)	Shopping	139.32×
02	Liam Gallagher	Music & Radio	116.52×
03	Roofing Contractor	Business & Career	94.50×
04	Laura Ashley	Home & Garden	86.27×
05	Homebase	Shopping	80.55×
06	Everton F.C.	Sports	64.75×
07	Sainsbury's	Shopping	56.91×
08	Pure Gym	Sports	51.27×
09	Heating system	Home & Garden	47.55×
10	Cath Kidston	Fashion & Accessoires	40.98×
11	Construction management	Business & Career	32.79×
12	House painter and decorator	Home & Garden	30.60×
13	Mortgage calculator	Home & Garden	20.00×
14	Property law	Home & Garden	20.00×
15	Housing estate	Home & Garden	20.00×
16	The Open Championship	Sports	17.51×
17	Turkey hunting	Sports	13.11×
18	Golf equipment	Sports	12.27×
19	Aldi	Shopping	10.13×
20	Planet Fitness	Sports	8.30×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the B&Q audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by B&Q audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	8.64×
Urban Lifestyle	OPEN	5.46×
Design Affinity	PREMIUM	4.41×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by B&Q audience · Rather not
Trait	Cluster	Score
Early Adopter Mentality	POWER	0.19×
Need for Security	CONSERVATISM	0.21×
Social Media Usage	JOY	0.27×

0×1.00× baseline2×

Section 06

Frequently asked questions

Who is B&Q's target market in United States?

B&Q's target market in United States covers an estimated 730,855 people, concentrated in California and New York.

What is the gender split and age of B&Q customers?

74.8% of the B&Q audience are female, 25.2% are male, with an average age of 36.9 years.

Which brands do B&Q fans like most?

B&Q fans show strongest brand affinity for DFS (British retailer) (139.32×), Sainsbury's (56.91×), and Liam Gallagher (116.52×) over the country average.

Where do B&Q fans live in United States?

B&Q fans in United States are most concentrated in California (reach ~90K), New York (reach ~90K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

What other brands do B&Q fans also like?

Beyond B&Q itself, the audience over-indexes on Sainsbury's (56.91×), Liam Gallagher (116.52×), Laura Ashley (86.27×), and Mortgage calculator (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See B&Q audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for B&Q. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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