Rascasse Audience Intelligence

Roofing Contractor Audience in United States

A data profile of the people who buy, follow and care about Roofing Contractor in United States — modelled from more than twelve digital signal sources. Roofing Contractor has an estimated audience of 826,901 people in United States.

#9394among Topic in United States#1703in Business & Career

The average Roofing Contractor fan in United States is 38.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include B&Q, Central heating, Roof shingle, with strongest over-indexing on B&Q (94.5× the country average).

Demographically, the Roofing Contractor audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Roofing Contractor fan in United States is more male, around 38.6 years old, with strong Patriotism tendencies and a notable affinity for B&Q.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Roofing Contractor profile in United States.

Audience size
827K
in United States
Gender
40.7%♀
59.3% male
Age
38.6
average years
Country rank
#26871
Topic in United States
Fig. 01

Search interest · 12-month trend

-46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Roofing Contractor fans

40.7% are female, 59.3% are male, average age 38.6.

Fig. 02

Gender split

40.7%
Female
59.3%
Male
Demographic split for Roofing Contractor audience in United States
MetricValue
Female40.7%
Male59.3%
Average age38.6
Estimated audience size826,901
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Roofing Contractor audience in United States
Age bracketShare%
16-1918%
20-2923%
30-3922%
40-4920%
50+18%
Fig. 04

Worldwide distribution

38.4%

of the worldwide Roofing Contractor audience comes from United States.

Worldwide audience distribution share by country for Roofing Contractor
CountryShare
United States38.4%
United Kingdom6.3%
Japan6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Roofing Contractor audience in United States is strongest.

Fig. 05

Top regions by affinity

Roofing Contractor fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~7K4.09×
02Ohio~60K2.23×
03Virginia~40K1.85×
04Tennessee~30K1.69×
05South Dakota~3K1.62×
06Wyoming~2K1.58×
07Kansas~10K1.47×
08Indiana~20K1.31×
09California~100K1.30×
10Colorado~20K1.28×
11Montana~3K1.28×
12Oregon~10K1.26×
13Kentucky~10K1.20×
14North Dakota~2K1.20×
15Florida~70K1.19×
16Louisiana~10K1.15×
17Wisconsin~10K1.13×
18Texas~80K1.10×
19Washington~20K1.09×
20Oklahoma~10K1.04×
21Iowa~7K1.04×
22Idaho~4K1.03×
23South Carolina~10K1.02×
24New Jersey~20K0.96×
25New York~40K0.95×
26Georgia~20K0.92×
27Arkansas~6K0.91×
28West Virginia~3K0.91×
29Minnesota~10K0.90×
30Missouri~10K0.89×
31Connecticut~7K0.89×
32Illinois~20K0.85×
33Maryland~10K0.84×
34Alabama~10K0.84×
35Michigan~20K0.83×
36Nebraska~3K0.83×
37Mississippi~5K0.79×
38Arizona~10K0.77×
39Pennsylvania~20K0.76×
40North Carolina~20K0.75×
41Rhode Island~2K0.74×
42New Hampshire~2K0.73×
43Maine~2K0.66×
44New Mexico~3K0.63×
45Utah~4K0.61×
46Delaware~1K0.60×
47Washington, District of Columbia~1K0.58×
48Massachusetts~9K0.57×
49Nevada~4K0.50×
50Hawaii~2K0.48×
Fig. 06

Affinity by region

Affinity by region — Roofing Contractor, United States
0.48×1.00×4.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Roofing Contractor audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Roofing Contractor audience
#·InterestCategoryAffinity×
01B&QShopping94.50×
02Bathroom cabinetHome & Garden46.12×
03Drain cleanerHome & Garden37.38×
04ScaffoldingHome & Garden29.06×
05Central heatingHome & Garden27.92×
06Benjamin MooreHome & Garden22.75×
07Roof shingleHome & Garden22.46×
08CarcareCars & Mobility8.76×
09Toyota TacomaCars & Mobility8.24×
10Family carCars & Mobility7.19×
11Duke EnergyHome & Garden7.02×
12Property finderHome & Garden6.39×
13Discount TireShopping4.97×
14Indeed.comBusiness & Career4.85×
15Diaper bagKids & Family3.98×
16LivemusicMusic & Radio3.85×
17Planet FitnessSports3.32×
18Staples (Canada)Business & Career3.13×
19Do it yourself (DIY)Home & Garden2.33×
20Home improvementHome & Garden1.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Roofing Contractor audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Roofing Contractor audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.59×
DIY MentalityTHRILL2.73×
Design AffinityPREMIUM2.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Roofing Contractor audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.61×
CreativityOPEN0.72×
SpiritualityBALANCE0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Roofing Contractor have in United States?

Roofing Contractor has an estimated audience of 826,901 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Roofing Contractor fans?

40.7% of Roofing Contractor fans are female, 59.3% are male, with an average age of 38.6 years.

03

Which brands do Roofing Contractor fans like most?

Roofing Contractor fans show strongest brand affinity for B&Q (94.5×), Central heating (27.92×), and Roof shingle (22.46×) over the country average.

04

Where do Roofing Contractor fans live in United States?

Roofing Contractor fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Roofing Contractor fans also like?

Beyond Roofing Contractor itself, the audience over-indexes on Central heating (27.92×), Roof shingle (22.46×), Bathroom cabinet (46.12×), and Indeed.com (4.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Roofing Contractor audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Roofing Contractor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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