Rascasse Audience Intelligence

Scaffolding Audience in United States

A data profile of the people who buy, follow and care about Scaffolding in United States — modelled from more than twelve digital signal sources. Scaffolding has an estimated audience of 794,642 people in United States.

#9555among Topic in United States#1243in Home & Garden

The average Scaffolding fan in United States is 39.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Duke Energy, Phillips 66, Chevron Corporation, with strongest over-indexing on Duke Energy (44.96× the country average).

Demographically, the Scaffolding audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Patriotism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Scaffolding fan in United States is more male, around 39.8 years old, with strong Patriotism tendencies and a notable affinity for Duke Energy.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Scaffolding profile in United States.

Audience size
795K
in United States
Gender
41.0%♀
59.0% male
Age
39.8
average years
Country rank
#27587
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Scaffolding fans

41.0% are female, 59.0% are male, average age 39.8.

Fig. 02

Gender split

41.0%
Female
59.0%
Male
Demographic split for Scaffolding audience in United States
MetricValue
Female41.0%
Male59.0%
Average age39.8
Estimated audience size794,642
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Scaffolding audience in United States
Age bracketShare%
16-1912%
20-2924%
30-3926%
40-4924%
50+16%
Fig. 04

Worldwide distribution

10.4%

of the worldwide Scaffolding audience comes from United States.

Worldwide audience distribution share by country for Scaffolding
CountryShare
China25.0%
United States10.4%
United Kingdom9.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Scaffolding audience in United States is strongest.

Fig. 05

Top regions by affinity

Scaffolding fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~10K1.42×
02Texas~100K1.39×
03California~100K1.31×
04Washington~20K1.18×
05Utah~8K1.17×
06Oklahoma~10K1.13×
07Mississippi~7K1.10×
08Montana~2K1.10×
09Georgia~30K1.08×
10Arkansas~7K1.08×
11Hawaii~4K1.08×
12Idaho~4K1.07×
13New York~50K1.06×
14New Mexico~4K1.06×
15Florida~60K1.05×
16Alaska~2K1.05×
17West Virginia~4K1.04×
18South Dakota~2K1.04×
19North Dakota~2K1.04×
20Tennessee~20K1.03×
21Indiana~10K1.03×
22Alabama~10K1.03×
23Kansas~6K1.02×
24Illinois~30K1.01×
25Arizona~20K1.01×
26Kentucky~10K1.00×
27Nebraska~4K1.00×
28North Carolina~20K0.99×
29Virginia~20K0.99×
30Missouri~10K0.97×
31Michigan~20K0.96×
32Iowa~6K0.96×
33Maryland~10K0.94×
34Oregon~9K0.94×
35Colorado~10K0.93×
36Wisconsin~10K0.92×
37Pennsylvania~20K0.91×
38New Jersey~20K0.91×
39South Carolina~10K0.91×
40Minnesota~10K0.91×
41Ohio~20K0.90×
42Nevada~7K0.89×
43Connecticut~7K0.87×
44Vermont~1K0.84×
45Massachusetts~10K0.83×
46Delaware~2K0.83×
47Rhode Island~2K0.82×
48Washington, District of Columbia~2K0.82×
49Maine~2K0.80×
50New Hampshire~2K0.77×
Fig. 06

Affinity by region

Affinity by region — Scaffolding, United States
0.77×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Scaffolding audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Scaffolding audience
#·InterestCategoryAffinity×
01Occidental PetroleumBusiness & Career91.01×
02Offshore constructionBusiness & Career70.64×
03SchlumbergerFood & Beverages69.19×
04Offshore wind powerHome & Garden67.17×
05Phillips 66Business & Career62.52×
06Baker HughesBusiness & Career61.59×
07NRG EnergyHome & Garden50.33×
08Solar chargerTechnology & Electronics46.29×
09Duke EnergyHome & Garden44.96×
10HalliburtonBusiness & Career44.64×
11McAllen, TexasTravel & Leisure35.72×
12Chevron CorporationHome & Garden33.41×
13ExxonCars & Mobility30.11×
14Koch IndustriesBusiness & Career29.21×
15Drilling rigBusiness & Career27.65×
16BPCars & Mobility25.01×
17Cladding (construction)Home & Garden21.53×
18Forklift truckCars & Mobility21.06×
19Energy industryBusiness & Career12.97×
20Domestic roof constructionHome & Garden11.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Scaffolding audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Scaffolding audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.16×
SustainabilityBALANCE1.82×
Price SensitivityPREMIUM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Scaffolding audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.86×
Pet OwnershipJOY0.89×
Community OrientationOPEN0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Scaffolding have in United States?

Scaffolding has an estimated audience of 794,642 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Scaffolding fans?

41.0% of Scaffolding fans are female, 59.0% are male, with an average age of 39.8 years.

03

Which brands do Scaffolding fans like most?

Scaffolding fans show strongest brand affinity for Duke Energy (44.96×), Phillips 66 (62.52×), and Chevron Corporation (33.41×) over the country average.

04

Where do Scaffolding fans live in United States?

Scaffolding fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Scaffolding fans also like?

Beyond Scaffolding itself, the audience over-indexes on Phillips 66 (62.52×), Chevron Corporation (33.41×), Exxon (30.11×), and BP (25.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Scaffolding audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Scaffolding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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