Scaffolding Audience in United States

Scaffolding logo

Scaffolding has an estimated audience of 794,642 people in United States. 41.0% are female, 59.0% are male, average age 39.8. Top regions: California, Texas, Florida. Top brand affinities: Duke Energy, Phillips 66, Chevron Corporation, Exxon, BP.

The average Scaffolding fan in United States is 39.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Duke Energy, Phillips 66, Chevron Corporation, with strongest over-indexing on Duke Energy (44.96× the country average). Demographically, the Scaffolding audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Scaffolding fans

Demographic split for Scaffolding audience in United States
MetricValue
Female41.0%
Male59.0%
Average age39.8
Estimated audience size794,642

Audience persona

The typical Scaffolding fan in United States is more male, around 39.8 years old, with strong Quality Awareness tendencies and a notable affinity for Duke Energy.

Top regions in United States

Top regions ranked by reach for Scaffolding in United States
RegionReachAffinity
California111,3811.27×
Texas103,4111.51×
Florida58,7711.09×
New York49,7371.12×
Illinois27,2401.03×
Georgia26,9201.1×
Pennsylvania24,8470.93×
North Carolina23,2630.97×
Ohio22,4820.92×
Michigan20,8861.01×
Washington19,2161.21×
Virginia18,7750.97×
New Jersey18,3250.91×
Arizona17,1021.05×
Tennessee17,0981.07×
Indiana15,2891.05×
Louisiana15,0141.47×
Massachusetts12,8480.82×
Missouri12,4730.97×
Maryland12,3760.91×
Colorado11,9950.96×
Alabama11,6631.05×
South Carolina11,1740.93×
Wisconsin11,1730.93×
Minnesota10,5520.93×
Oklahoma10,4491.18×
Kentucky9,9721×
Oregon9,1091×
Utah7,5591.06×
Arkansas7,2201.1×
Mississippi6,9001.05×
Connecticut6,7870.85×
Nevada6,7400.88×
Kansas6,4201.03×
Iowa6,3320.97×
New Mexico4,1861.05×
Idaho4,1031.03×
Nebraska3,8840.97×
West Virginia3,7761.02×
Hawaii3,5921.05×
Montana2,5081.14×
New Hampshire2,2190.71×
Maine2,1210.75×
Rhode Island1,9990.79×
Washington, District of Columbia1,9370.81×
South Dakota1,8130.99×
Alaska1,6410.97×
Delaware1,6110.73×
North Dakota1,5800.97×
Vermont1,0990.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Scaffolding audience
BrandAffinityCategory
Duke Energy44.96×Home & Garden
Phillips 6662.52×Business & Career
Chevron Corporation33.41×Home & Garden
Exxon30.11×Cars & Mobility
BP25.01×Cars & Mobility
Offshore construction70.64×Business & Career
McAllen, Texas35.72×Travel & Leisure
Offshore wind power67.17×Home & Garden
Occidental Petroleum91.01×Business & Career
Schlumberger69.19×Food & Beverages
Solar charger46.29×Technology & Electronics
Forklift truck21.06×Cars & Mobility
NRG Energy50.33×Home & Garden
Drilling rig27.65×Business & Career
Halliburton44.64×Business & Career
Baker Hughes61.59×Business & Career
Yahoo!ショッピング5.09×
Energy industry12.97×Business & Career
Domestic roof construction11.5×Home & Garden
Koch Industries29.21×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Scaffolding audience
TraitClusterScore
Quality AwarenessPREMIUM1.9
Need for SecurityCONSERVATISM1.78
IndulgenceJOY1.57
Urban LifestyleOPEN1.49
Career OrientationPOWER1.47
Design AffinityPREMIUM1.42

Worldwide distribution

Worldwide audience distribution share by country for Scaffolding
CountryShare
China25.1%
United States10.5%
United Kingdom10.0%

See Scaffolding audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Scaffolding have in United States?

Scaffolding has an estimated audience of 794,642 people in United States, concentrated in California and Texas.

What is the gender split and age of Scaffolding fans?

41.0% of Scaffolding fans are female, 59.0% are male, with an average age of 39.8 years.

Which brands do Scaffolding fans like most?

Scaffolding fans show strongest brand affinity for Duke Energy (44.96×), Phillips 66 (62.52×), and Chevron Corporation (33.41×) over the country average.

Where do Scaffolding fans live in United States?

Scaffolding fans in United States are most concentrated in California (reach 111,381), Texas (reach 103,411), and Florida (reach 58,771). These three regions account for the largest share of the active audience.

What other brands do Scaffolding fans also like?

Beyond Scaffolding itself, the audience over-indexes on Phillips 66 (62.52×), Chevron Corporation (33.41×), Exxon (30.11×), and BP (25.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Scaffolding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.