Koch Industries Audience in United States

Koch Industries logo

Koch Industries has an estimated audience of 1,264,314 people in United States. 61.0% are female, 39.0% are male, average age 28.9. Top regions: Texas, Kansas, California. Top brand affinities: Balfour Beatty, Molly Hatchet, Electrolyte, Elsword, Regional styles of Mexican music.

The average Koch Industries fan in United States is 28.9 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Kansas, California. Top brand affinities include Balfour Beatty, Molly Hatchet, Electrolyte, with strongest over-indexing on Balfour Beatty (41.93× the country average). Demographically, the Koch Industries audience skews more female with an average age of 28.9, and over-indexes on personality traits such as Sustainability, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Koch Industries fans

Demographic split for Koch Industries audience in United States
MetricValue
Female61.0%
Male39.0%
Average age28.9
Estimated audience size1,264,314

Audience persona

The typical Koch Industries fan in United States is more female, around 28.9 years old, with strong Sustainability tendencies and a notable affinity for Balfour Beatty.

Top regions in United States

Top regions ranked by reach for Koch Industries in United States
RegionReachAffinity
Texas174,1031.6×
Kansas110,08211.05×
California84,9340.61×
New York68,9420.98×
Georgia59,9671.54×
Florida51,3980.6×
Illinois43,0951.02×
Oklahoma33,0482.35×
North Carolina27,3440.72×
Virginia26,8560.87×
Missouri25,1791.24×
Michigan24,6930.75×
Ohio23,9960.62×
Pennsylvania23,8190.56×
Minnesota21,0861.16×
Massachusetts19,7350.79×
Wisconsin19,2731.01×
New Jersey19,1500.6×
Tennessee19,1070.75×
Louisiana18,9991.17×
Arizona16,8240.65×
Indiana16,1670.7×
Washington15,0800.59×
Alabama14,6980.83×
Colorado14,6930.74×
South Carolina14,6200.77×
Iowa13,1461.26×
Arkansas12,1131.16×
Kentucky11,5110.73×
Maryland10,9010.5×
Oregon10,3470.71×
Mississippi9,6820.93×
Nebraska8,0511.27×
Connecticut7,8110.62×
Nevada7,3400.6×
Utah7,0550.62×
Washington, District of Columbia6,2531.65×
Idaho3,8000.6×
New Hampshire2,4160.48×
New Mexico2,2780.36×
Montana2,1810.62×
Maine2,1440.47×
Rhode Island1,9190.48×
West Virginia1,8920.32×
North Dakota1,8190.7×
South Dakota1,7870.61×
Hawaii1,7520.32×
Delaware1,5160.43×
Vermont1,0730.48×
Wyoming9560.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Koch Industries audience
BrandAffinityCategory
Balfour Beatty41.93×Business & Career
Molly Hatchet23.27×Music & Radio
Electrolyte7.55×Health
Elsword13.34×Games
Regional styles of Mexican music2.18×Music & Radio
Staycation2.21×Home & Garden
Queens College, City University of New York4.62×Business & Career
Nebraska Cornhuskers football2.22×Sports
Hebe3.77×Home & Garden
Ivy Queen La Diva279.46×Music & Radio
Jesse Plemons1.89×Movies & TV
Kendra Scott1.54×Fashion & Accessoires
Charlamagne Tha God4.88×Movies & TV
Jaws2.56×Movies & TV
Cam Ward1.66×Sports
Home staging2.09×Home & Garden
Grammarly1.85×Business & Career
Jack White1.71×Movies & TV
Nipsey Hussle2.06×Music & Radio
Personality2.14×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Koch Industries audience
TraitClusterScore
SustainabilityBALANCE1.99
PatriotismCONSERVATISM1.83
Career OrientationPOWER1.75
Need for SecurityCONSERVATISM1.67
SpiritualityBALANCE1.32
Price SensitivityPREMIUM1.28

Worldwide distribution

Worldwide audience distribution share by country for Koch Industries
CountryShare
United States57.0%
Brazil14.9%
Germany8.9%

See Koch Industries audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Koch Industries have in United States?

Koch Industries has an estimated audience of 1,264,314 people in United States, concentrated in Texas and Kansas.

What is the gender split and age of Koch Industries fans?

61.0% of Koch Industries fans are female, 39.0% are male, with an average age of 28.9 years.

Which brands do Koch Industries fans like most?

Koch Industries fans show strongest brand affinity for Balfour Beatty (41.93×), Molly Hatchet (23.27×), and Electrolyte (7.55×) over the country average.

Where do Koch Industries fans live in United States?

Koch Industries fans in United States are most concentrated in Texas (reach 174,103), Kansas (reach 110,082), and California (reach 84,934). These three regions account for the largest share of the active audience.

What other brands do Koch Industries fans also like?

Beyond Koch Industries itself, the audience over-indexes on Molly Hatchet (23.27×), Electrolyte (7.55×), Elsword (13.34×), and Regional styles of Mexican music (2.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Koch Industries. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.