Koch Industries Audience in United States

Koch Industries has an estimated audience of 1,264,314 people in United States. 61.0% are female, 39.0% are male, average age 28.9. Top regions: Texas, Kansas, California. Top brand affinities: Exxon, Duke Energy, Phillips 66, PSV Eindhoven, Scaffolding.

The average Koch Industries fan in United States is 28.9 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Kansas, California. Top brand affinities include Exxon, Duke Energy, Phillips 66, with strongest over-indexing on Exxon (23.27× the country average). Demographically, the Koch Industries audience skews more female with an average age of 28.9, and over-indexes on personality traits such as Sustainability, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Koch Industries fans

Demographic split for Koch Industries audience in United States
MetricValue
Female61.0%
Male39.0%
Average age28.9
Estimated audience size1,264,314

Audience persona

The typical Koch Industries fan in United States is more female, around 28.9 years old, with strong Sustainability tendencies and a notable affinity for Exxon.

Top regions in United States

Top regions ranked by reach for Koch Industries in United States
RegionReachAffinity
Texas174,1031.6×
Kansas110,08211.05×
California84,9340.61×
New York68,9420.98×
Georgia59,9671.54×
Florida51,3980.6×
Illinois43,0951.02×
Oklahoma33,0482.35×
North Carolina27,3440.72×
Virginia26,8560.87×
Missouri25,1791.24×
Michigan24,6930.75×
Ohio23,9960.62×
Pennsylvania23,8190.56×
Minnesota21,0861.16×
Massachusetts19,7350.79×
Wisconsin19,2731.01×
New Jersey19,1500.6×
Tennessee19,1070.75×
Louisiana18,9991.17×
Arizona16,8240.65×
Indiana16,1670.7×
Washington15,0800.59×
Alabama14,6980.83×
Colorado14,6930.74×
South Carolina14,6200.77×
Iowa13,1461.26×
Arkansas12,1131.16×
Kentucky11,5110.73×
Maryland10,9010.5×
Oregon10,3470.71×
Mississippi9,6820.93×
Nebraska8,0511.27×
Connecticut7,8110.62×
Nevada7,3400.6×
Utah7,0550.62×
Washington, District of Columbia6,2531.65×
Idaho3,8000.6×
New Hampshire2,4160.48×
New Mexico2,2780.36×
Montana2,1810.62×
Maine2,1440.47×
Rhode Island1,9190.48×
West Virginia1,8920.32×
North Dakota1,8190.7×
South Dakota1,7870.61×
Hawaii1,7520.32×
Delaware1,5160.43×
Vermont1,0730.48×
Wyoming9560.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Koch Industries audience
BrandAffinityCategory
Exxon23.27×Cars & Mobility
Duke Energy25.59×Home & Garden
Phillips 6636.83×Business & Career
PSV Eindhoven42.5×Sports
Scaffolding37.36×Home & Garden
Schlumberger41.93×Food & Beverages
Planet Fitness3.06×Sports
Fox News Channel2.18×Movies & TV
The UPS Store3.19×Shopping
Diaper bag4.45×Kids & Family
Steven Seagal11.12×Movies & TV
Firestone Complete Auto Care7.65×Cars & Mobility
Kia Sportage13.34×Cars & Mobility
ConocoPhillips10.81×Business & Career
Gold mining8.37×Business & Career
Food storage7.2×Home & Garden
Sideboard10.73×Home & Garden
Food processing4.67×Food & Beverages
Hydraulics8.42×Cars & Mobility
Berliner Zeitung279.46×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Koch Industries audience
TraitClusterScore
SustainabilityBALANCE1.99
PatriotismCONSERVATISM1.83
Career OrientationPOWER1.75
Need for SecurityCONSERVATISM1.67
SpiritualityBALANCE1.32
Price SensitivityPREMIUM1.28

Worldwide distribution

Worldwide audience distribution share by country for Koch Industries
CountryShare
United States57.0%
Brazil14.9%
Germany8.9%

See Koch Industries audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Koch Industries have in United States?

Koch Industries has an estimated audience of 1,264,314 people in United States, concentrated in Texas and Kansas.

What is the gender split and age of Koch Industries fans?

61.0% of Koch Industries fans are female, 39.0% are male, with an average age of 28.9 years.

Which brands do Koch Industries fans like most?

Koch Industries fans show strongest brand affinity for Exxon (23.27×), Duke Energy (25.59×), and Phillips 66 (36.83×) over the country average.

Where do Koch Industries fans live in United States?

Koch Industries fans in United States are most concentrated in Texas (reach 174,103), Kansas (reach 110,082), and California (reach 84,934). These three regions account for the largest share of the active audience.

What other brands do Koch Industries fans also like?

Beyond Koch Industries itself, the audience over-indexes on Duke Energy (25.59×), Phillips 66 (36.83×), PSV Eindhoven (42.5×), and Scaffolding (37.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Koch Industries. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.