Rascasse Audience Intelligence

Koch Industries Target Market in United States

A data profile of the people who buy, follow and care about Koch Industries in United States — modelled from more than twelve digital signal sources. Koch Industries has an estimated audience of 1,262,495 people in United States.

#2062among Brand in United States#1366in Business & Career

The average Koch Industries fan in United States is 28.9 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Kansas, California.

Top brand affinities include Duke Energy, Phillips 66, Exxon, with strongest over-indexing on Duke Energy (23.78× the country average).

Demographically, the Koch Industries audience skews more female with an average age of 28.9, and over-indexes on personality traits such as Sustainability, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Koch Industries fan in United States is more female, around 28.9 years old, with strong Sustainability tendencies and a notable affinity for Duke Energy.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Koch Industries profile in United States.

Audience size
1.3M
in United States
Gender
61.0%♀
39.0% male
Age
28.9
average years
Country rank
#20120
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Koch Industries

61.0% are female, 39.0% are male, average age 28.9.

Fig. 02

Gender split

61.0%
Female
39.0%
Male
Demographic split for Koch Industries audience in United States
MetricValue
Female61.0%
Male39.0%
Average age28.9
Estimated audience size1,262,495
Fig. 03

Age distribution

Ø 28.9
average years
Age distribution of the Koch Industries audience in United States
Age bracketShare%
16-1951%
20-2922%
30-3911%
40-498%
50+8%
Fig. 04

Worldwide distribution

56.9%

of the worldwide Koch Industries audience comes from United States.

Worldwide audience distribution share by country for Koch Industries
CountryShare
United States56.9%
Brazil14.7%
Germany8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Koch Industries audience in United States is strongest.

Fig. 05

Top regions by affinity

Koch Industries customers by region in United States
#RegionReachAffinity×
01Kansas~100K12.25×
02Oklahoma~30K1.98×
03Mississippi~20K1.65×
04Georgia~50K1.36×
05Washington, District of Columbia~5K1.34×
06Missouri~30K1.30×
07Texas~100K1.29×
08Minnesota~20K1.29×
09Arkansas~10K1.29×
10Iowa~10K1.28×
11Nebraska~7K1.17×
12Louisiana~20K1.16×
13Alabama~20K1.10×
14Wisconsin~20K0.90×
15Illinois~40K0.88×
16Rhode Island~3K0.86×
17North Dakota~2K0.83×
18New York~60K0.82×
19Kentucky~10K0.80×
20South Dakota~2K0.79×
21Alaska~2K0.78×
22Montana~3K0.77×
23Vermont~2K0.77×
24Indiana~20K0.75×
25Virginia~20K0.73×
26Tennessee~20K0.73×
27Massachusetts~20K0.73×
28Pennsylvania~30K0.72×
29South Carolina~10K0.72×
30Delaware~2K0.70×
31Colorado~10K0.68×
32Oregon~10K0.68×
33Idaho~4K0.68×
34New Hampshire~3K0.68×
35Maine~3K0.67×
36Michigan~20K0.65×
37West Virginia~4K0.65×
38Ohio~20K0.64×
39North Carolina~20K0.63×
40Utah~7K0.63×
41Hawaii~3K0.63×
42Connecticut~8K0.62×
43Arizona~20K0.60×
44Nevada~7K0.60×
45New Mexico~4K0.60×
46New Jersey~20K0.59×
47Washington~10K0.57×
48California~80K0.55×
49Florida~50K0.55×
50Maryland~10K0.52×
Fig. 06

Affinity by region

Affinity by region — Koch Industries, United States
0.52×1.00×12.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Koch Industries audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Koch Industries audience
#·InterestCategoryAffinity×
01SchlumbergerFood & Beverages33.80×
02Phillips 66Business & Career33.49×
03ScaffoldingHome & Garden29.21×
04Duke EnergyHome & Garden23.78×
05ExxonCars & Mobility17.99×
06Steven SeagalMovies & TV12.52×
07Sustainable energyHome & Garden10.21×
08Gold miningBusiness & Career8.65×
09Food storageHome & Garden8.27×
10Renewable energyBusiness & Career7.33×
11Food processingFood & Beverages6.91×
12BPCars & Mobility6.75×
13FedExBusiness & Career5.82×
14Weather forecastingHome & Garden5.05×
15Solar energyHome & Garden4.28×
16Mortgage loansBusiness & Career4.00×
17Vehicle insuranceCars & Mobility3.58×
18NBA FinalsSports3.31×
19The UPS StoreShopping2.86×
20McDonald'sFood & Beverages2.49×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Koch Industries audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Koch Industries audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE3.20×
PatriotismCONSERVATISM2.81×
Convenience OrientationPREMIUM2.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Koch Industries audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.64×
Luxury OrientationPREMIUM0.65×
MindfulnessBALANCE0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Koch Industries's target market in United States?

Koch Industries's target market in United States covers an estimated 1,262,495 people, concentrated in Texas and Kansas.

02

What is the gender split and age of Koch Industries customers?

61.0% of the Koch Industries audience are female, 39.0% are male, with an average age of 28.9 years.

03

Which brands do Koch Industries fans like most?

Koch Industries fans show strongest brand affinity for Duke Energy (23.78×), Phillips 66 (33.49×), and Exxon (17.99×) over the country average.

04

Where do Koch Industries fans live in United States?

Koch Industries fans in United States are most concentrated in Texas (reach ~100K), Kansas (reach ~100K), and California (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Koch Industries fans also like?

Beyond Koch Industries itself, the audience over-indexes on Phillips 66 (33.49×), Exxon (17.99×), Sustainable energy (10.21×), and Renewable energy (7.33×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Koch Industries. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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