A data profile of the people who buy, follow and care about Gold mining in United States — modelled from more than twelve digital signal sources. Gold mining has an estimated audience of 5,232,515 people in United States.
The average Gold mining fan in United States is 29.1 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Music, Sports, Popular music, with strongest over-indexing on Music (2.71× the country average).
Demographically, the Gold mining audience skews more female with an average age of 29.1, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Gold mining fan in United States is more female, around 29.1 years old, with strong Career Orientation tendencies and a notable affinity for Music.
The key figures that characterise the Gold mining profile in United States.
56.2% are female, 43.8% are male, average age 29.1.
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 29.1 |
| Estimated audience size | 5,232,515 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 50% | |
| 20-29 | 22% | |
| 30-39 | 11% | |
| 40-49 | 8% | |
| 50+ | 8% |
Where the Gold mining audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Idaho | ~70K | 2.52× | |
| 02 | Alaska | ~30K | 2.43× | |
| 03 | South Dakota | ~20K | 1.93× | |
| 04 | Colorado | ~100K | 1.58× | |
| 05 | Nevada | ~70K | 1.38× | |
| 06 | North Carolina | ~200K | 1.32× | |
| 07 | Wyoming | ~10K | 1.29× | |
| 08 | Montana | ~20K | 1.25× | |
| 09 | Missouri | ~100K | 1.22× | |
| 10 | Oregon | ~70K | 1.22× | |
| 11 | Louisiana | ~80K | 1.16× | |
| 12 | California | ~700K | 1.14× | |
| 13 | Arizona | ~100K | 1.13× | |
| 14 | Georgia | ~200K | 1.12× | |
| 15 | Mississippi | ~50K | 1.12× | |
| 16 | Texas | ~500K | 1.10× | |
| 17 | Utah | ~50K | 1.09× | |
| 18 | Iowa | ~50K | 1.08× | |
| 19 | Washington | ~100K | 1.06× | |
| 20 | New Mexico | ~30K | 0.96× | |
| 21 | South Carolina | ~70K | 0.93× | |
| 22 | Nebraska | ~20K | 0.90× | |
| 23 | Kansas | ~40K | 0.88× | |
| 24 | Michigan | ~100K | 0.87× | |
| 25 | Alabama | ~60K | 0.87× | |
| 26 | North Dakota | ~9K | 0.87× | |
| 27 | Illinois | ~100K | 0.85× | |
| 28 | Oklahoma | ~50K | 0.82× | |
| 29 | New York | ~200K | 0.81× | |
| 30 | Arkansas | ~30K | 0.80× | |
| 31 | Hawaii | ~20K | 0.79× | |
| 32 | Virginia | ~100K | 0.78× | |
| 33 | Tennessee | ~80K | 0.78× | |
| 34 | West Virginia | ~20K | 0.78× | |
| 35 | New Hampshire | ~20K | 0.78× | |
| 36 | Maine | ~10K | 0.78× | |
| 37 | Washington, District of Columbia | ~10K | 0.78× | |
| 38 | Florida | ~300K | 0.77× | |
| 39 | Indiana | ~70K | 0.76× | |
| 40 | Massachusetts | ~80K | 0.75× | |
| 41 | Minnesota | ~60K | 0.75× | |
| 42 | Kentucky | ~50K | 0.75× | |
| 43 | Pennsylvania | ~100K | 0.74× | |
| 44 | Wisconsin | ~60K | 0.73× | |
| 45 | Rhode Island | ~10K | 0.73× | |
| 46 | Delaware | ~10K | 0.73× | |
| 47 | New Jersey | ~90K | 0.71× | |
| 48 | Maryland | ~60K | 0.71× | |
| 49 | Connecticut | ~40K | 0.69× | |
| 50 | Ohio | ~100K | 0.68× |
The strongest cross-interests of the Gold mining audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Exxon | Cars & Mobility | 7.68× | ||
| 02 | Menards | Home & Garden | 3.85× | ||
| 03 | Popular music | Music & Radio | 3.81× | ||
| 04 | Walt Disney World | Travel & Leisure | 3.60× | ||
| 05 | Doordash | Food & Beverages | 3.58× | ||
| 06 | Wildlife | Travel & Leisure | 3.25× | ||
| 07 | Music | Business & Career | 2.71× | ||
| 08 | Sports | Sports | 2.67× | ||
| 09 | Entertainment | Movies & TV | 2.61× | ||
| 10 | Arts and music | Arts & Culture | 2.50× | ||
| 11 | Celebrity | Movies & TV | 2.33× | ||
| 12 | Movies | Movies & TV | 2.27× | ||
| 13 | Live events | Music & Radio | 2.15× | ||
| 14 | Outdoor recreation | Sports | 2.15× | ||
| 15 | Reading | Literature | 2.13× | ||
| 16 | Games | Games | 2.11× | ||
| 17 | Food and drink | Food & Beverages | 2.10× | ||
| 18 | Consumer electronics | Technology & Electronics | 1.99× | ||
| 19 | Food | Food & Beverages | 1.92× | ||
| 20 | Pets | Pets & Animals | 1.89× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.50× | |
| Urban Lifestyle | OPEN | 1.30× | |
| Extroversion | THRILL | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.19× | |
| Social Media Usage | JOY | 0.26× | |
| DIY Mentality | THRILL | 0.27× |
Gold mining has an estimated audience of 5,232,515 people in United States, concentrated in California and Texas.
56.2% of Gold mining fans are female, 43.8% are male, with an average age of 29.1 years.
Gold mining fans show strongest brand affinity for Music (2.71×), Sports (2.67×), and Popular music (3.81×) over the country average.
Gold mining fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Gold mining itself, the audience over-indexes on Sports (2.67×), Popular music (3.81×), Arts and music (2.5×), and Entertainment (2.61×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Gold mining. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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