Rascasse Audience Intelligence

Menards Target Market in United States

A data profile of the people who buy, follow and care about Menards in United States — modelled from more than twelve digital signal sources. Menards has an estimated audience of 39,896,503 people in United States.

#60among Brand in United States#36in Home & Garden

The average Menards fan in United States is 41.7 years old, balanced, and lives primarily in Illinois.

The audience is concentrated in Illinois, Wisconsin, Michigan.

Top brand affinities include Rural King, Ace Hardware, Home-improvement center, with strongest over-indexing on Rural King (8.44× the country average).

Demographically, the Menards audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Menards fan in United States is balanced, around 41.7 years old, with strong Patriotism tendencies and a notable affinity for Rural King.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Menards profile in United States.

Audience size
39.9M
in United States
Gender
45.3%♀
54.7% male
Age
41.7
average years
Country rank
#576
Brand in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Menards

45.3% are female, 54.7% are male, average age 41.7.

Fig. 02

Gender split

45.3%
Female
54.7%
Male
Demographic split for Menards audience in United States
MetricValue
Female45.3%
Male54.7%
Average age41.7
Estimated audience size39,896,503
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Menards audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3918%
40-4920%
50+28%
Fig. 04

Worldwide distribution

97.8%

of the worldwide Menards audience comes from United States.

Worldwide audience distribution share by country for Menards
CountryShare
United States97.8%
China0.5%
Vietnam0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Menards audience in United States is strongest.

Fig. 05

Top regions by affinity

Menards customers by region in United States
#RegionReachAffinity×
01Wisconsin~3M5.52×
02Iowa~1.5M4.91×
03Minnesota~2.5M4.88×
04North Dakota~400K4.87×
05South Dakota~400K4.54×
06Nebraska~800K4.36×
07Indiana~2.5M3.58×
08Illinois~4M3.05×
09Michigan~2.5M2.71×
10Missouri~1.5M2.31×
11Kansas~700K2.21×
12Ohio~2.5M2.11×
13Wyoming~100K1.90×
14West Virginia~200K1.22×
15Kentucky~600K1.20×
16Montana~20K0.20×
17Arkansas~50K0.16×
18Colorado~70K0.12×
19Alaska~10K0.12×
20Vermont~8K0.12×
21Rhode Island~10K0.11×
22Oklahoma~40K0.10×
23Pennsylvania~100K0.09×
24Tennessee~70K0.09×
25Delaware~10K0.09×
26Oregon~40K0.08×
27Idaho~10K0.07×
28Hawaii~10K0.07×
29New Hampshire~10K0.07×
30Maine~10K0.07×
31Virginia~60K0.06×
32Mississippi~20K0.06×
33New Mexico~10K0.06×
34Alabama~30K0.05×
35Louisiana~20K0.05×
36Utah~20K0.05×
37Texas~100K0.04×
38Florida~90K0.04×
39North Carolina~50K0.04×
40Georgia~50K0.04×
41Arizona~30K0.04×
42South Carolina~30K0.04×
43Maryland~20K0.04×
44Connecticut~20K0.04×
45Nevada~20K0.04×
46New York~70K0.03×
47New Jersey~30K0.03×
48Washington~30K0.03×
49Massachusetts~20K0.03×
50California~100K0.02×
Fig. 06

Affinity by region

Affinity by region — Menards, United States
0.02×1.00×5.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Menards audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Menards audience
#·InterestCategoryAffinity×
01RonaHome & Garden19.81×
02Blain's Farm and FleetShopping13.88×
03Home-improvement centerHome & Garden8.62×
04Rural KingHome & Garden8.44×
05Blain's Farm & FleetShopping6.80×
06Hog HuntingSports4.96×
07Tractor Supply CompanyShopping4.00×
08Harbor Freight ToolsHome & Garden3.62×
09Ace HardwareHome & Garden3.45×
10Saw (2004 film)Movies & TV3.36×
11DeerPets & Animals2.21×
12Melania TrumpPolitics & Society1.95×
13LandscapingHome & Garden1.92×
14Mitch McConnellPolitics & Society1.79×
15Home constructionHome & Garden1.79×
16Dollar TreeShopping1.75×
17AutoZoneCars & Mobility1.70×
18Donald TrumpPolitics & Society1.69×
19Best BuyShopping1.68×
20Hobby LobbyHome & Garden1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Menards audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Menards audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.57×
DIY MentalityTHRILL1.40×
Need for SecurityCONSERVATISM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Menards audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.91×
Luxury OrientationPREMIUM0.96×
Urban LifestyleOPEN1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Menards's target market in United States?

Menards's target market in United States covers an estimated 39,896,503 people, concentrated in Illinois and Wisconsin.

02

What is the gender split and age of Menards customers?

45.3% of the Menards audience are female, 54.7% are male, with an average age of 41.7 years.

03

Which brands do Menards fans like most?

Menards fans show strongest brand affinity for Rural King (8.44×), Ace Hardware (3.45×), and Home-improvement center (8.62×) over the country average.

04

Where do Menards fans live in United States?

Menards fans in United States are most concentrated in Illinois (reach ~4M), Wisconsin (reach ~3M), and Michigan (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Menards fans also like?

Beyond Menards itself, the audience over-indexes on Ace Hardware (3.45×), Home-improvement center (8.62×), Tractor Supply Company (4×), and Donald Trump (1.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Menards audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Menards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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