Menards Audience in United States

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Menards has an estimated audience of 38,068,216 people in United States. 45.3% are female, 54.7% are male, average age 41.7. Top regions: Illinois, Wisconsin, Michigan. Top brand affinities: Rural King, Lowe's, Ace Hardware, Home-improvement center, Tractor Supply Company.

The average Menards fan in United States is 41.7 years old, balanced, and lives primarily in Illinois. The audience is concentrated in Illinois, Wisconsin, Michigan. Top brand affinities include Rural King, Lowe's, Ace Hardware, with strongest over-indexing on Rural King (8.44× the country average). Demographically, the Menards audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as DIY Mentality, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of Menards fans

Demographic split for Menards audience in United States
MetricValue
Female45.3%
Male54.7%
Average age41.7
Estimated audience size38,068,216

Audience persona

The typical Menards fan in United States is balanced, around 41.7 years old, with strong DIY Mentality tendencies and a notable affinity for Rural King.

Top regions in United States

Top regions ranked by reach for Menards in United States
RegionReachAffinity
Illinois3,974,6283.13×
Wisconsin3,176,4645.55×
Michigan2,845,7972.86×
Minnesota2,565,7604.7×
Indiana2,561,0643.68×
Ohio2,549,2592.17×
Iowa1,569,0175×
Missouri1,428,8432.33×
Nebraska833,1284.36×
Kansas660,4672.2×
Kentucky574,6501.2×
South Dakota384,6224.37×
North Dakota363,5524.65×
West Virginia203,9961.15×
Texas133,3550.04×
Pennsylvania125,0690.1×
California116,8210.03×
Wyoming101,8831.81×
Florida99,4750.04×
Colorado83,1540.14×
Tennessee73,7110.1×
Virginia73,0570.08×
New York64,9130.03×
Arkansas51,8030.17×
North Carolina48,7270.04×
Georgia45,3580.04×
Oregon40,2800.09×
Oklahoma39,1820.09×
Arizona26,2630.03×
Washington21,2010.03×
Maryland21,0700.03×
South Carolina21,0080.04×
Alabama20,7040.04×
New Jersey20,6430.02×
Montana20,6220.2×
Louisiana19,0050.04×
Massachusetts14,4550.02×
Utah14,3490.04×
Mississippi12,5080.04×
Nevada9,8900.03×
Connecticut7,6160.02×
Idaho5,4790.03×
Washington, District of Columbia5,3120.05×
New Mexico4,6220.02×
Hawaii4,0800.02×
Maine3,9320.03×
New Hampshire3,6550.02×
Alaska2,3170.03×
Delaware2,2380.02×
Rhode Island1,9520.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Menards audience
BrandAffinityCategory
Rural King8.44×Home & Garden
Lowe's2.71×Shopping
Ace Hardware3.45×Home & Garden
Home-improvement center8.62×Home & Garden
Tractor Supply Company4×Shopping
Blain's Farm & Fleet6.8×Shopping
Dollar Tree1.75×Shopping
AutoZone1.7×Cars & Mobility
Best Buy1.68×Shopping
Hobby Lobby1.58×Home & Garden
Hog Hunting4.96×Sports
Harbor Freight Tools3.62×Home & Garden
Blain's Farm and Fleet13.88×Shopping
Megan Hilty16.36×Movies & TV
Rona19.81×Home & Garden
Landscaping1.92×Home & Garden
Home construction1.79×Home & Garden
Deer2.21×Pets & Animals
Trophy hunting2.1×Sports
Carpentry2.04×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Menards audience
TraitClusterScore
DIY MentalityTHRILL2.26
IndulgenceJOY1.86
Family OrientationCONSERVATISM1.69
Price SensitivityPREMIUM1.44
Design AffinityPREMIUM1.43
Career OrientationPOWER1.37

Worldwide distribution

Worldwide audience distribution share by country for Menards
CountryShare
United States97.5%
China0.6%
Vietnam0.3%

See Menards audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Menards have in United States?

Menards has an estimated audience of 38,068,216 people in United States, concentrated in Illinois and Wisconsin.

What is the gender split and age of Menards fans?

45.3% of Menards fans are female, 54.7% are male, with an average age of 41.7 years.

Which brands do Menards fans like most?

Menards fans show strongest brand affinity for Rural King (8.44×), Lowe's (2.71×), and Ace Hardware (3.45×) over the country average.

Where do Menards fans live in United States?

Menards fans in United States are most concentrated in Illinois (reach 3,974,628), Wisconsin (reach 3,176,464), and Michigan (reach 2,845,797). These three regions account for the largest share of the active audience.

What other brands do Menards fans also like?

Beyond Menards itself, the audience over-indexes on Lowe's (2.71×), Ace Hardware (3.45×), Home-improvement center (8.62×), and Tractor Supply Company (4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Menards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.