Home-improvement center Audience in United States
Home-improvement center has an estimated audience of 5,361,865 people in United States. 52.2% are female, 47.8% are male, average age 46.2. Top brand affinities: Capital One, Google Maps, CarGurus, Indeed.com, PSV Eindhoven.
Top brand affinities include Capital One, Google Maps, CarGurus, with strongest over-indexing on Capital One (12.25× the country average). Demographically, the Home-improvement center audience skews balanced with an average age of 46.2, and over-indexes on personality traits such as DIY Mentality, Urban Lifestyle.
Category: Home & Garden · Type: Topic
Demographics of Home-improvement center fans
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 46.2 |
| Estimated audience size | 5,361,865 |
Audience persona
The typical Home-improvement center fan in United States is balanced, around 46.2 years old, with strong DIY Mentality tendencies and a notable affinity for Capital One.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 12.25× | Business & Career |
| Google Maps | 11.1× | Internet & Social Media |
| CarGurus | 16.16× | Cars & Mobility |
| Indeed.com | 8.86× | Business & Career |
| PSV Eindhoven | 76.76× | Sports |
| Menards | 10.67× | Home & Garden |
| AccuWeather | 11.65× | Home & Garden |
| Circle K | 12.09× | Shopping |
| Google News | 9.48× | News |
| Gazebo | 33.33× | Home & Garden |
| Enterprise Rent-A-Car | 9.48× | Cars & Mobility |
| Diane Keaton | 8.4× | Movies & TV |
| DeviantArt | 9.06× | Internet & Social Media |
| Aaron Rodgers | 8.1× | Sports |
| Bruce Willis | 8.82× | Movies & TV |
| Billy Bob Thornton | 10.6× | Movies & TV |
| Khan Academy | 10.04× | Business & Career |
| Jeff Bezos | 12.7× | Business & Career |
| Kendra Scott | 11.55× | Fashion & Accessoires |
| Demi Moore | 9.93× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.4 |
| Urban Lifestyle | OPEN | 1.44 |
| Family Orientation | CONSERVATISM | 1.35 |
| Design Affinity | PREMIUM | 1.28 |
| Sustainability | BALANCE | 1.24 |
| Community Orientation | OPEN | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.2% |
| Germany | 17.9% |
| Italy | 10.4% |
See Home-improvement center audiences in other countries
- Home-improvement center — Germany
- Home-improvement center — United Kingdom
- Home-improvement center — France
- Home-improvement center — Italy
- Home-improvement center — Spain
- Home-improvement center — Brazil
- Home-improvement center — Japan
- Home-improvement center — South Korea
- Home-improvement center — India
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Home-improvement center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.