Vehicle insurance Audience in United States

Vehicle insurance logo

Vehicle insurance has an estimated audience of 31,643,756 people in United States. 39.5% are female, 60.5% are male, average age 42.5. Top regions: Texas, California, Florida. Top brand affinities: Menards, Planned maintenance, Friendship, Concurrent Versions System, U.S. state.

The average Vehicle insurance fan in United States is 42.5 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Menards, Planned maintenance, Friendship, with strongest over-indexing on Menards (3.67× the country average). Demographically, the Vehicle insurance audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Family Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Vehicle insurance fans

Demographic split for Vehicle insurance audience in United States
MetricValue
Female39.5%
Male60.5%
Average age42.5
Estimated audience size31,643,756

Audience persona

The typical Vehicle insurance fan in United States is more male, around 42.5 years old, with strong Family Orientation tendencies and a notable affinity for Menards.

Top regions in United States

Top regions ranked by reach for Vehicle insurance in United States
RegionReachAffinity
Texas2,632,5340.97×
California2,285,0290.66×
Florida1,535,8850.72×
New York1,146,1070.65×
Wisconsin919,5681.93×
Georgia868,4340.89×
Illinois857,4340.81×
Michigan782,4110.95×
Virginia716,5240.93×
North Carolina694,9300.73×
Tennessee631,8121×
Arizona619,8990.96×
Pennsylvania616,2510.58×
Ohio588,4890.6×
Missouri512,1761×
Louisiana504,5111.24×
Indiana500,3510.87×
Kentucky461,5011.16×
Alabama454,7311.03×
Washington440,3450.69×
Massachusetts419,4230.67×
Arkansas403,2731.55×
South Carolina395,4420.83×
Oklahoma391,9791.12×
Colorado388,2880.78×
New Jersey384,7920.48×
Mississippi372,2861.43×
Minnesota343,3410.76×
Maryland329,8610.61×
Kansas308,1501.24×
Nevada267,8180.88×
Oregon249,0580.69×
Iowa248,4600.95×
New Mexico234,7571.48×
West Virginia212,5101.44×
Connecticut185,0070.58×
Utah181,1930.64×
Nebraska168,6961.06×
Idaho157,2040.99×
Montana141,1361.61×
North Dakota125,1311.92×
Maine122,6451.08×
South Dakota109,8761.5×
Hawaii107,8430.79×
Wyoming97,9692.09×
Alaska93,4931.38×
New Hampshire89,4330.72×
Washington, District of Columbia71,1220.75×
Vermont68,8451.24×
Rhode Island65,4500.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vehicle insurance audience
BrandAffinityCategory
Menards3.67×Home & Garden
Planned maintenance5.05×Business & Career
Friendship2.58×Kids & Family
Concurrent Versions System3.07×Technology & Electronics
U.S. state2.06×Travel & Leisure
Money2.18×Business & Career
Televisions1.9×Technology & Electronics
Online shopping1.63×Shopping
Gmail2.66×Internet & Social Media
Business1.66×Business & Career
Florida2.35×Travel & Leisure
Video games1.9×Games
Retirement age7.13×Business & Career
Movies1.51×Movies & TV
General insurance12.71×Business & Career
Personal finance1.69×Business & Career
Computers1.67×Technology & Electronics
Gateway Pundit5.1×News
Transport2.09×Cars & Mobility
Outdoor recreation1.52×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vehicle insurance audience
TraitClusterScore
Family OrientationCONSERVATISM1.2
ExtroversionTHRILL1.19
Need for SecurityCONSERVATISM1.17
Quality AwarenessPREMIUM1.11
Price SensitivityPREMIUM1.08
Social Media UsageJOY1.05

Worldwide distribution

Worldwide audience distribution share by country for Vehicle insurance
CountryShare
United States33.3%
Japan5.0%
United Kingdom4.7%

See Vehicle insurance audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Vehicle insurance have in United States?

Vehicle insurance has an estimated audience of 31,643,756 people in United States, concentrated in Texas and California.

What is the gender split and age of Vehicle insurance fans?

39.5% of Vehicle insurance fans are female, 60.5% are male, with an average age of 42.5 years.

Which brands do Vehicle insurance fans like most?

Vehicle insurance fans show strongest brand affinity for Menards (3.67×), Planned maintenance (5.05×), and Friendship (2.58×) over the country average.

Where do Vehicle insurance fans live in United States?

Vehicle insurance fans in United States are most concentrated in Texas (reach 2,632,534), California (reach 2,285,029), and Florida (reach 1,535,885). These three regions account for the largest share of the active audience.

What other brands do Vehicle insurance fans also like?

Beyond Vehicle insurance itself, the audience over-indexes on Planned maintenance (5.05×), Friendship (2.58×), Concurrent Versions System (3.07×), and U.S. state (2.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vehicle insurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.