Rascasse Audience Intelligence

Vehicle insurance Audience in United States

A data profile of the people who buy, follow and care about Vehicle insurance in United States — modelled from more than twelve digital signal sources. Vehicle insurance has an estimated audience of 31,643,756 people in United States.

#588among Topic in United States#19in Cars & Mobility

The average Vehicle insurance fan in United States is 42.5 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Menards, Planned maintenance, Friendship, with strongest over-indexing on Menards (3.67× the country average).

Demographically, the Vehicle insurance audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vehicle insurance fan in United States is more male, around 42.5 years old, with strong Need for Security tendencies and a notable affinity for Menards.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vehicle insurance profile in United States.

Audience size
31.6M
in United States
Gender
39.5%♀
60.5% male
Age
42.5
average years
Country rank
#848
Topic in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vehicle insurance fans

39.5% are female, 60.5% are male, average age 42.5.

Fig. 02

Gender split

39.5%
Female
60.5%
Male
Demographic split for Vehicle insurance audience in United States
MetricValue
Female39.5%
Male60.5%
Average age42.5
Estimated audience size31,643,756
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Vehicle insurance audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3919%
40-4922%
50+29%
Fig. 04

Worldwide distribution

33.3%

of the worldwide Vehicle insurance audience comes from United States.

Worldwide audience distribution share by country for Vehicle insurance
CountryShare
United States33.3%
Japan5.0%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vehicle insurance audience in United States is strongest.

Fig. 05

Top regions by affinity

Vehicle insurance fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~800K1.68×
02Wyoming~80K1.68×
03North Dakota~100K1.65×
04Arkansas~400K1.51×
05Mississippi~400K1.51×
06New Mexico~200K1.51×
07West Virginia~200K1.49×
08Montana~100K1.45×
09Louisiana~500K1.31×
10South Dakota~100K1.31×
11Kansas~300K1.22×
12Alaska~80K1.20×
13Oklahoma~400K1.16×
14Kentucky~400K1.12×
15Alabama~500K1.09×
16Nebraska~200K1.08×
17Illinois~1M1.07×
18Maine~100K1.07×
19Texas~2.5M1.01×
20Idaho~200K1.01×
21Tennessee~600K1.00×
22Missouri~500K0.99×
23Iowa~300K0.96×
24Arizona~600K0.95×
25Georgia~900K0.90×
26Michigan~700K0.90×
27Nevada~300K0.87×
28Virginia~700K0.86×
29Delaware~80K0.86×
30Indiana~500K0.85×
31Hawaii~100K0.85×
32South Carolina~400K0.84×
33New Hampshire~100K0.83×
34Rhode Island~80K0.82×
35Washington, District of Columbia~80K0.82×
36North Carolina~800K0.80×
37Colorado~400K0.79×
38Minnesota~300K0.76×
39Oregon~300K0.75×
40Utah~200K0.74×
41Florida~1.5M0.71×
42Washington~500K0.71×
43Massachusetts~400K0.67×
44Connecticut~200K0.67×
45Maryland~300K0.64×
46Ohio~600K0.63×
47California~2M0.62×
48New York~1M0.60×
49Pennsylvania~600K0.60×
50New Jersey~400K0.52×
Fig. 06

Affinity by region

Affinity by region — Vehicle insurance, United States
0.52×1.00×1.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vehicle insurance audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vehicle insurance audience
#·InterestCategoryAffinity×
01General insuranceBusiness & Career12.71×
02Retirement ageBusiness & Career7.13×
03Planned maintenanceBusiness & Career5.05×
04MenardsHome & Garden3.67×
05Concurrent Versions SystemTechnology & Electronics3.07×
06GmailInternet & Social Media2.66×
07FriendshipKids & Family2.58×
08Google DocsInternet & Social Media2.42×
09FloridaTravel & Leisure2.35×
10MoneyBusiness & Career2.18×
11TransportCars & Mobility2.09×
12U.S. stateTravel & Leisure2.06×
13TelevisionsTechnology & Electronics1.90×
14Video gamesGames1.90×
15Personal financeBusiness & Career1.69×
16ComputersTechnology & Electronics1.67×
17BusinessBusiness & Career1.66×
18Online shoppingShopping1.63×
19Outdoor recreationSports1.52×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vehicle insurance audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vehicle insurance audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.05×
Family OrientationCONSERVATISM1.79×
PatriotismCONSERVATISM1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vehicle insurance audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.55×
ExtroversionTHRILL0.63×
Early Adopter MentalityPOWER0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vehicle insurance have in United States?

Vehicle insurance has an estimated audience of 31,643,756 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Vehicle insurance fans?

39.5% of Vehicle insurance fans are female, 60.5% are male, with an average age of 42.5 years.

03

Which brands do Vehicle insurance fans like most?

Vehicle insurance fans show strongest brand affinity for Menards (3.67×), Planned maintenance (5.05×), and Friendship (2.58×) over the country average.

04

Where do Vehicle insurance fans live in United States?

Vehicle insurance fans in United States are most concentrated in Texas (reach ~2.5M), California (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Vehicle insurance fans also like?

Beyond Vehicle insurance itself, the audience over-indexes on Planned maintenance (5.05×), Friendship (2.58×), Concurrent Versions System (3.07×), and U.S. state (2.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Vehicle insurance audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Vehicle insurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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