General insurance Audience in United States

General insurance logo

General insurance has an estimated audience of 2,281,494 people in United States. 37.4% are female, 62.6% are male, average age 39.6. Top regions: Florida, Texas, California. Top brand affinities: Progressive Corporation, Chase (bank), Allstate, GEICO, Bank of America.

The average General insurance fan in United States is 39.6 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Progressive Corporation, Chase (bank), Allstate, with strongest over-indexing on Progressive Corporation (7.04× the country average). Demographically, the General insurance audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of General insurance fans

Demographic split for General insurance audience in United States
MetricValue
Female37.4%
Male62.6%
Average age39.6
Estimated audience size2,281,494

Audience persona

The typical General insurance fan in United States is more male, around 39.6 years old, with strong Career Orientation tendencies and a notable affinity for Progressive Corporation.

Top regions in United States

Top regions ranked by reach for General insurance in United States
RegionReachAffinity
Florida217,2311.41×
Texas214,0661.09×
California204,7260.82×
New York151,0851.19×
Georgia114,8051.63×
North Carolina95,0981.39×
Pennsylvania87,0121.13×
Ohio84,9791.21×
Tennessee68,9771.51×
Illinois65,2510.86×
Virginia59,8241.08×
South Carolina50,1811.46×
New Jersey48,4930.84×
Arizona43,8020.94×
Alabama43,0581.35×
Michigan41,4810.7×
Colorado40,5511.13×
Missouri40,4891.1×
Indiana40,1530.96×
Maryland39,0871×
Washington35,8970.78×
Louisiana33,1511.13×
Oklahoma30,5371.21×
Arkansas28,3091.51×
Kentucky28,2790.99×
Mississippi25,8891.38×
Nevada25,6481.16×
Massachusetts24,3620.54×
Connecticut23,1701.01×
Oregon22,0290.84×
Wisconsin20,0780.58×
Minnesota19,4090.59×
West Virginia16,6041.56×
Kansas16,5530.92×
New Mexico15,9841.4×
Iowa14,5710.78×
Utah13,7990.68×
Nebraska10,7470.94×
Idaho10,2930.9×
Delaware7,8511.25×
Maine5,8950.72×
Hawaii5,7060.58×
Rhode Island5,3190.73×
Montana5,2150.82×
New Hampshire4,6760.52×
Washington, District of Columbia4,3930.64×
North Dakota4,3600.93×
South Dakota3,9620.75×
Alaska3,5210.72×
Wyoming3,3811×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for General insurance audience
BrandAffinityCategory
Progressive Corporation7.04×Business & Career
Chase (bank)3.65×Business & Career
Allstate6.46×Business & Career
GEICO4.79×Business & Career
Bank of America2.53×Business & Career
Business1.56×Business & Career
Capital One2.31×Business & Career
State Farm Insurance8.24×Business & Career
Citibank3.97×Business & Career
Liberty Mutual7.04×Business & Career
Insurance1.9×Business & Career
Wells Fargo1.94×Business & Career
Whole life insurance8.76×Business & Career
Property insurance8.55×Home & Garden
LinkedIn1.68×Internet & Social Media
Dollar General1.74×Shopping
Insurance policy4.4×Business & Career
Health insurance2.72×Business & Career
Term life insurance7.6×Business & Career
COSCO8.12×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by General insurance audience
TraitClusterScore
Career OrientationPOWER1.66
Need for SecurityCONSERVATISM1.51
Price SensitivityPREMIUM1.44
Quality AwarenessPREMIUM1.39
Family OrientationCONSERVATISM1.27
Risk AppetiteTHRILL1.23

Worldwide distribution

Worldwide audience distribution share by country for General insurance
CountryShare
Japan19.5%
India15.8%
United States14.5%

See General insurance audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does General insurance have in United States?

General insurance has an estimated audience of 2,281,494 people in United States, concentrated in Florida and Texas.

What is the gender split and age of General insurance fans?

37.4% of General insurance fans are female, 62.6% are male, with an average age of 39.6 years.

Which brands do General insurance fans like most?

General insurance fans show strongest brand affinity for Progressive Corporation (7.04×), Chase (bank) (3.65×), and Allstate (6.46×) over the country average.

Where do General insurance fans live in United States?

General insurance fans in United States are most concentrated in Florida (reach 217,231), Texas (reach 214,066), and California (reach 204,726). These three regions account for the largest share of the active audience.

What other brands do General insurance fans also like?

Beyond General insurance itself, the audience over-indexes on Chase (bank) (3.65×), Allstate (6.46×), GEICO (4.79×), and Bank of America (2.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for General insurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.