Insurance policy Audience in United States

Insurance policy logo

Insurance policy has an estimated audience of 9,858,180 people in United States. 46.6% are female, 53.4% are male, average age 45.4. Top regions: California, Texas, Florida. Top brand affinities: Governor of Michigan, Goop, El Paso County, Colorado, Wok, Google Home.

The average Insurance policy fan in United States is 45.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Governor of Michigan, Goop, El Paso County, Colorado, with strongest over-indexing on Governor of Michigan (15.84× the country average). Demographically, the Insurance policy audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Quality Awareness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Insurance policy fans

Demographic split for Insurance policy audience in United States
MetricValue
Female46.6%
Male53.4%
Average age45.4
Estimated audience size9,858,180

Audience persona

The typical Insurance policy fan in United States is balanced, around 45.4 years old, with strong Quality Awareness tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Insurance policy in United States
RegionReachAffinity
California936,8030.86×
Texas873,8401.03×
Florida850,8691.27×
New York477,4110.87×
Illinois438,3551.33×
Georgia400,6491.32×
North Carolina303,4751.02×
Pennsylvania300,2660.9×
Ohio298,8030.98×
Michigan286,1261.11×
Tennessee234,5731.19×
Virginia218,1180.91×
Missouri217,8231.37×
Arizona215,7811.07×
Indiana202,0531.12×
South Carolina190,3631.28×
New Jersey183,4480.73×
Washington171,2480.87×
Alabama164,6671.2×
Colorado163,7771.05×
Maryland154,6040.91×
Louisiana149,2501.17×
Wisconsin142,8250.96×
Minnesota137,6770.97×
Oregon131,9271.17×
Kentucky129,1111.04×
Oklahoma128,2601.17×
Massachusetts111,0050.57×
Arkansas109,8471.35×
Kansas105,4281.36×
Mississippi98,1691.21×
Nevada87,8510.92×
Iowa79,2020.98×
Connecticut71,2700.72×
Utah60,9550.69×
Idaho53,4161.08×
Nebraska52,1611.06×
New Mexico47,6680.96×
West Virginia46,7081.02×
Delaware29,9741.1×
New Hampshire29,8200.77×
Maine28,7770.81×
Montana28,5241.04×
South Dakota27,8881.22×
Hawaii27,8330.66×
Washington, District of Columbia22,2790.75×
North Dakota18,1030.89×
Rhode Island16,9810.54×
Wyoming16,7651.15×
Alaska14,1990.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Insurance policy audience
BrandAffinityCategory
Governor of Michigan15.84×Politics & Society
Goop8.14×Internet & Social Media
El Paso County, Colorado18.91×Travel & Leisure
Wok9.6×Food & Beverages
Google Home8.81×Technology & Electronics
Hibachi10.37×Food & Beverages
Cherish (group)13.15×Music & Radio
Grinch4.69×Movies & TV
headspace10.75×Health
Hipster11.04×Politics & Society
Grace Slick9.46×Music & Radio
Vocal harmony4.61×Music & Radio
TV Fanatic10.71×Movies & TV
Fairy godmother6.81×Literature
Jesse Plemons3×Movies & TV
Kendra Scott2.46×Fashion & Accessoires
Historic site3.36×Arts & Culture
Ira Glass12.96×Music & Radio
Kikar HaShabbat12.22×News
No Escape (1994 film)8.02×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Insurance policy audience
TraitClusterScore
Quality AwarenessPREMIUM1.9
Family OrientationCONSERVATISM1.76
Need for SecurityCONSERVATISM1.64
Career OrientationPOWER1.6
Price SensitivityPREMIUM1.45
TravellingTHRILL1.32

Worldwide distribution

Worldwide audience distribution share by country for Insurance policy
CountryShare
United States25.3%
Japan8.7%
United Kingdom8.0%

See Insurance policy audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Insurance policy have in United States?

Insurance policy has an estimated audience of 9,858,180 people in United States, concentrated in California and Texas.

What is the gender split and age of Insurance policy fans?

46.6% of Insurance policy fans are female, 53.4% are male, with an average age of 45.4 years.

Which brands do Insurance policy fans like most?

Insurance policy fans show strongest brand affinity for Governor of Michigan (15.84×), Goop (8.14×), and El Paso County, Colorado (18.91×) over the country average.

Where do Insurance policy fans live in United States?

Insurance policy fans in United States are most concentrated in California (reach 936,803), Texas (reach 873,840), and Florida (reach 850,869). These three regions account for the largest share of the active audience.

What other brands do Insurance policy fans also like?

Beyond Insurance policy itself, the audience over-indexes on Goop (8.14×), El Paso County, Colorado (18.91×), Wok (9.6×), and Google Home (8.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Insurance policy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.