Rascasse Audience Intelligence

Insurance policy Audience in United States

A data profile of the people who buy, follow and care about Insurance policy in United States — modelled from more than twelve digital signal sources. Insurance policy has an estimated audience of 9,858,180 people in United States.

#2307among Topic in United States#355in Business & Career

The average Insurance policy fan in United States is 45.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Life insurance, Home insurance, Health insurance, with strongest over-indexing on Life insurance (6.89× the country average).

Demographically, the Insurance policy audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Insurance policy fan in United States is balanced, around 45.4 years old, with strong Career Orientation tendencies and a notable affinity for Life insurance.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Insurance policy profile in United States.

Audience size
9.9M
in United States
Gender
46.6%♀
53.4% male
Age
45.4
average years
Country rank
#3625
Topic in United States
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Insurance policy fans

46.6% are female, 53.4% are male, average age 45.4.

Fig. 02

Gender split

46.6%
Female
53.4%
Male
Demographic split for Insurance policy audience in United States
MetricValue
Female46.6%
Male53.4%
Average age45.4
Estimated audience size9,858,180
Fig. 03

Age distribution

Ø 45.4
average years
Age distribution of the Insurance policy audience in United States
Age bracketShare%
16-1911%
20-2913%
30-3916%
40-4921%
50+39%
Fig. 04

Worldwide distribution

25.3%

of the worldwide Insurance policy audience comes from United States.

Worldwide audience distribution share by country for Insurance policy
CountryShare
United States25.3%
Japan8.7%
United Kingdom8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Insurance policy audience in United States is strongest.

Fig. 05

Top regions by affinity

Insurance policy fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~400K1.31×
02Mississippi~100K1.30×
03Missouri~200K1.27×
04Louisiana~200K1.27×
05Illinois~400K1.26×
06South Carolina~200K1.25×
07Arkansas~100K1.25×
08Florida~800K1.22×
09Alabama~200K1.22×
10Kansas~90K1.22×
11Tennessee~200K1.17×
12North Carolina~300K1.13×
13South Dakota~30K1.12×
14Oklahoma~100K1.10×
15Oregon~100K1.09×
16Delaware~30K1.09×
17Wyoming~20K1.08×
18Michigan~300K1.06×
19Indiana~200K1.06×
20West Virginia~50K1.04×
21Arizona~200K1.03×
22Kentucky~100K1.03×
23Idaho~50K1.03×
24Texas~900K1.02×
25Nebraska~50K1.02×
26Montana~30K1.01×
27New Mexico~50K1.00×
28Virginia~200K0.98×
29Colorado~200K0.98×
30North Dakota~20K0.98×
31Iowa~80K0.97×
32Ohio~300K0.96×
33Maryland~200K0.96×
34Minnesota~100K0.96×
35Wisconsin~100K0.95×
36Nevada~90K0.93×
37Pennsylvania~300K0.92×
38Alaska~20K0.91×
39New York~500K0.88×
40Maine~30K0.88×
41New Hampshire~30K0.87×
42Washington, District of Columbia~30K0.87×
43California~900K0.85×
44Washington~200K0.85×
45Connecticut~80K0.83×
46Utah~70K0.82×
47Hawaii~30K0.82×
48Rhode Island~30K0.81×
49New Jersey~200K0.80×
50Massachusetts~100K0.71×
Fig. 06

Affinity by region

Affinity by region — Insurance policy, United States
0.71×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Insurance policy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Insurance policy audience
#·InterestCategoryAffinity×
01Serviced apartmentTravel & Leisure15.58×
02Home insuranceBusiness & Career6.94×
03Life insuranceBusiness & Career6.89×
04Retirement planningBusiness & Career5.18×
05Health insuranceBusiness & Career4.30×
06Vehicle insuranceCars & Mobility3.65×
07HypermarketShopping3.53×
08RetirementBusiness & Career3.05×
09Discount TireShopping2.84×
10PharmacyBusiness & Career2.51×
11Credit (finance)Business & Career2.50×
12Mortgage loansBusiness & Career2.10×
13Capital OneBusiness & Career1.93×
14InsuranceBusiness & Career1.92×
15Breaking newsMovies & TV1.81×
16Home AppliancesHome & Garden1.81×
17BankingBusiness & Career1.80×
18Credit cardsBusiness & Career1.78×
19T-MobileTechnology & Electronics1.74×
20Health careBusiness & Career1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Insurance policy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Insurance policy audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.16×
Need for SecurityCONSERVATISM2.03×
Family OrientationCONSERVATISM2.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Insurance policy audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.64×
Design AffinityPREMIUM0.77×
Pet OwnershipJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Insurance policy have in United States?

Insurance policy has an estimated audience of 9,858,180 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Insurance policy fans?

46.6% of Insurance policy fans are female, 53.4% are male, with an average age of 45.4 years.

03

Which brands do Insurance policy fans like most?

Insurance policy fans show strongest brand affinity for Life insurance (6.89×), Home insurance (6.94×), and Health insurance (4.3×) over the country average.

04

Where do Insurance policy fans live in United States?

Insurance policy fans in United States are most concentrated in California (reach ~900K), Texas (reach ~900K), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Insurance policy fans also like?

Beyond Insurance policy itself, the audience over-indexes on Home insurance (6.94×), Health insurance (4.3×), Vehicle insurance (3.65×), and Retirement planning (5.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Insurance policy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Insurance policy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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