A data profile of the people who buy, follow and care about Insurance policy in United Kingdom — modelled from more than twelve digital signal sources. Insurance policy has an estimated audience of 3,121,731 people in United Kingdom.
The average Insurance policy fan in United Kingdom is 43.9 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Life insurance, Esso, Investment management, with strongest over-indexing on Life insurance (3.86× the country average).
Demographically, the Insurance policy audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Quality Awareness, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Insurance policy fan in United Kingdom is balanced, around 43.9 years old, with strong Quality Awareness tendencies and a notable affinity for Life insurance.
The key figures that characterise the Insurance policy profile in United Kingdom.
52.5% are female, 47.5% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 43.9 |
| Estimated audience size | 3,121,731 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Insurance policy audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 25.3% |
| Japan | 8.7% |
| United Kingdom | 8.0% |
Where the Insurance policy audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.61× | |
| 02 | Yorkshire and the Humber | ~300K | 1.21× | |
| 03 | England | ~2.5M | 1.12× | |
| 04 | North East | ~100K | 1.04× | |
| 05 | Scotland | ~300K | 1.03× | |
| 06 | Northern Ireland | ~90K | 0.98× | |
| 07 | Wales | ~200K | 0.96× | |
| 08 | South West | ~200K | 0.95× | |
| 09 | East Midlands | ~200K | 0.93× | |
| 10 | East of England | ~300K | 0.91× | |
| 11 | South East | ~400K | 0.90× | |
| 12 | North West | ~300K | 0.85× |
The strongest cross-interests of the Insurance policy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Term life insurance | Business & Career | 12.27× | ||
| 02 | Liability insurance | Business & Career | 8.99× | ||
| 03 | Moped | Cars & Mobility | 6.74× | ||
| 04 | Home insurance | Business & Career | 5.48× | ||
| 05 | Investment management | Business & Career | 4.63× | ||
| 06 | Vehicle insurance | Cars & Mobility | 4.57× | ||
| 07 | Life insurance | Business & Career | 3.86× | ||
| 08 | Esso | Cars & Mobility | 3.57× | ||
| 09 | Risk management | Business & Career | 3.45× | ||
| 10 | Sustainable energy | Home & Garden | 3.08× | ||
| 11 | Mobile home | Cars & Mobility | 2.80× | ||
| 12 | Refrigerator | Home & Garden | 2.56× | ||
| 13 | Betfair | Games | 2.49× | ||
| 14 | William Hill (bookmaker) | Games | 2.22× | ||
| 15 | Wikipedia | Internet & Social Media | 2.21× | ||
| 16 | Insurance | Business & Career | 2.03× | ||
| 17 | Internet & Social Media | 1.99× | |||
| 18 | Breaking news | Movies & TV | 1.80× | ||
| 19 | Hobby | Home & Garden | 1.76× | ||
| 20 | Aldi | Shopping | 1.74× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.82× | |
| Need for Security | CONSERVATISM | 1.77× | |
| Family Orientation | CONSERVATISM | 1.76× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.69× | |
| Early Adopter Mentality | POWER | 0.73× | |
| Sports Activity | POWER | 0.78× |
Insurance policy has an estimated audience of 3,121,731 people in United Kingdom, concentrated in England and South East.
52.5% of Insurance policy fans are female, 47.5% are male, with an average age of 43.9 years.
Insurance policy fans show strongest brand affinity for Life insurance (3.86×), Esso (3.57×), and Investment management (4.63×) over the country average.
Insurance policy fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~400K), and Yorkshire and the Humber (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Insurance policy itself, the audience over-indexes on Esso (3.57×), Investment management (4.63×), Vehicle insurance (4.57×), and Term life insurance (12.27×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Insurance policy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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