A data profile of the people who buy, follow and care about Vehicle insurance in United Kingdom — modelled from more than twelve digital signal sources. Vehicle insurance has an estimated audience of 4,444,871 people in United Kingdom.
The average Vehicle insurance fan in United Kingdom is 44.4 years old, more male, and lives primarily in England.
The audience is concentrated in England, North West, South East.
Top brand affinities include Octopus Energy, Automobiles, Autotrader, with strongest over-indexing on Octopus Energy (2.74× the country average).
Demographically, the Vehicle insurance audience skews more male with an average age of 44.4, and over-indexes on personality traits such as Need for Security, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Vehicle insurance fan in United Kingdom is more male, around 44.4 years old, with strong Need for Security tendencies and a notable affinity for Octopus Energy.
The key figures that characterise the Vehicle insurance profile in United Kingdom.
38.8% are female, 61.2% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 38.8% |
| Male | 61.2% |
| Average age | 44.4 |
| Estimated audience size | 4,444,871 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 35% |
of the worldwide Vehicle insurance audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 33.3% |
| Japan | 5.0% |
| United Kingdom | 4.7% |
Where the Vehicle insurance audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~600K | 1.26× | |
| 02 | East Midlands | ~400K | 1.23× | |
| 03 | Wales | ~300K | 1.16× | |
| 04 | Scotland | ~400K | 1.01× | |
| 05 | South West | ~400K | 1.01× | |
| 06 | East of England | ~400K | 0.99× | |
| 07 | West Midlands | ~200K | 0.97× | |
| 08 | North East | ~200K | 0.97× | |
| 09 | England | ~3.5M | 0.94× | |
| 10 | Northern Ireland | ~100K | 0.91× | |
| 11 | Yorkshire and the Humber | ~300K | 0.90× | |
| 12 | South East | ~500K | 0.84× | |
| 13 | Greater London | ~500K | 0.82× |
The strongest cross-interests of the Vehicle insurance audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Home insurance | Business & Career | 5.83× | ||
| 02 | Insurance policy | Business & Career | 4.57× | ||
| 03 | Driver's license | Cars & Mobility | 4.11× | ||
| 04 | Moneysupermarket.com | Business & Career | 3.60× | ||
| 05 | Škoda Auto | Cars & Mobility | 3.37× | ||
| 06 | Sustainable energy | Home & Garden | 3.13× | ||
| 07 | Used car | Cars & Mobility | 3.00× | ||
| 08 | We Buy Any Car | Cars & Mobility | 2.93× | ||
| 09 | British Gas | Home & Garden | 2.76× | ||
| 10 | Octopus Energy | Home & Garden | 2.74× | ||
| 11 | Autotrader | Cars & Mobility | 2.69× | ||
| 12 | Toolstation | Home & Garden | 2.21× | ||
| 13 | Insurance | Business & Career | 2.19× | ||
| 14 | Training | Sports | 2.18× | ||
| 15 | Halfords | Cars & Mobility | 2.16× | ||
| 16 | Screwfix | Home & Garden | 2.15× | ||
| 17 | Automobiles | Cars & Mobility | 2.11× | ||
| 18 | Transport | Cars & Mobility | 2.06× | ||
| 19 | Daily Express | News | 1.68× | ||
| 20 | Business | Business & Career | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.87× | |
| Family Orientation | CONSERVATISM | 1.69× | |
| Quality Awareness | PREMIUM | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.54× | |
| Mindfulness | BALANCE | 0.63× | |
| Pet Ownership | JOY | 0.65× |
Vehicle insurance has an estimated audience of 4,444,871 people in United Kingdom, concentrated in England and North West.
38.8% of Vehicle insurance fans are female, 61.2% are male, with an average age of 44.4 years.
Vehicle insurance fans show strongest brand affinity for Octopus Energy (2.74×), Automobiles (2.11×), and Autotrader (2.69×) over the country average.
Vehicle insurance fans in United Kingdom are most concentrated in England (reach ~3.5M), North West (reach ~600K), and South East (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Vehicle insurance itself, the audience over-indexes on Automobiles (2.11×), Autotrader (2.69×), Home insurance (5.83×), and Training (2.18×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Vehicle insurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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