A data profile of the people who buy, follow and care about Training in United Kingdom — modelled from more than twelve digital signal sources. Training has an estimated audience of 16,906,013 people in United Kingdom.
The average Training fan in United Kingdom is 43.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Scotland.
Top brand affinities include Breaking news, EBay, Energy, with strongest over-indexing on Breaking news (3.18× the country average).
Demographically, the Training audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Convenience Orientation, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Training fan in United Kingdom is more female, around 43.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Breaking news.
The key figures that characterise the Training profile in United Kingdom.
55.1% are female, 44.9% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 43.5 |
| Estimated audience size | 16,906,013 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 28% |
of the worldwide Training audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 24.8% |
| Japan | 7.6% |
| United Kingdom | 6.3% |
Where the Training audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~1M | 1.42× | |
| 02 | Wales | ~1.5M | 1.33× | |
| 03 | Scotland | ~2M | 1.31× | |
| 04 | Yorkshire and the Humber | ~2M | 1.31× | |
| 05 | Northern Ireland | ~600K | 1.15× | |
| 06 | East of England | ~1.5M | 1.12× | |
| 07 | South East | ~2.5M | 1.02× | |
| 08 | North East | ~600K | 0.98× | |
| 09 | East Midlands | ~1M | 0.87× | |
| 10 | South West | ~1M | 0.81× | |
| 11 | North West | ~1M | 0.56× | |
| 12 | England | ~3M | 0.20× |
The strongest cross-interests of the Training audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Breaking news | Movies & TV | 3.18× | ||
| 02 | Risk management | Business & Career | 2.90× | ||
| 03 | Vodafone | Technology & Electronics | 2.88× | ||
| 04 | Wikipedia | Internet & Social Media | 2.84× | ||
| 05 | Public transport | Cars & Mobility | 2.75× | ||
| 06 | Esso | Cars & Mobility | 2.73× | ||
| 07 | EBay | Shopping | 2.47× | ||
| 08 | Energy | Home & Garden | 2.42× | ||
| 09 | Innovation | Business & Career | 2.34× | ||
| 10 | Betfair | Games | 2.22× | ||
| 11 | Internet & Social Media | 2.17× | |||
| 12 | Refrigerator | Home & Garden | 2.09× | ||
| 13 | William Hill (bookmaker) | Games | 2.02× | ||
| 14 | Hobby | Home & Garden | 1.97× | ||
| 15 | Volunteering | Politics & Society | 1.89× | ||
| 16 | Distilled beverage | Food & Beverages | 1.75× | ||
| 17 | Documentary movies | Movies & TV | 1.74× | ||
| 18 | Aldi | Shopping | 1.58× | ||
| 19 | Comedy movies | Movies & TV | 1.53× | ||
| 20 | Kitchen | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.48× | |
| Individualism | JOY | 1.45× | |
| Career Orientation | POWER | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.71× | |
| Pet Ownership | JOY | 0.75× | |
| Sports Activity | POWER | 0.81× |
Training has an estimated audience of 16,906,013 people in United Kingdom, concentrated in England and South East.
55.1% of Training fans are female, 44.9% are male, with an average age of 43.5 years.
Training fans show strongest brand affinity for Breaking news (3.18×), EBay (2.47×), and Energy (2.42×) over the country average.
Training fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~2.5M), and Scotland (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Training itself, the audience over-indexes on EBay (2.47×), Energy (2.42×), Wikipedia (2.84×), and Hobby (1.97×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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