Training Audience in United Kingdom
Training has an estimated audience of 16,906,013 people in United Kingdom. 55.1% are female, 44.9% are male, average age 43.5. Top regions: England, South East, Scotland. Top brand affinities: WhatsApp, Weddings, Hobby, Betfair, DeviantArt.
The average Training fan in United Kingdom is 43.5 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Scotland. Top brand affinities include WhatsApp, Weddings, Hobby, with strongest over-indexing on WhatsApp (2.15× the country average). Demographically, the Training audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Training fans
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 43.5 |
| Estimated audience size | 16,906,013 |
Audience persona
The typical Training fan in United Kingdom is more female, around 43.5 years old, with strong Quality Awareness tendencies and a notable affinity for WhatsApp.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 3,145,808 | 0.2× |
| South East | 2,324,614 | 1.02× |
| Scotland | 2,000,205 | 1.31× |
| Yorkshire and the Humber | 1,815,383 | 1.34× |
| East of England | 1,754,765 | 1.14× |
| Wales | 1,285,993 | 1.33× |
| South West | 1,082,841 | 0.78× |
| West Midlands | 1,040,875 | 1.44× |
| East Midlands | 1,007,338 | 0.85× |
| North West | 833,833 | 0.46× |
| North East | 644,544 | 0.98× |
| Northern Ireland | 599,646 | 1.15× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 2.15× | Internet & Social Media | |
| Weddings | 1.81× | Kids & Family |
| Hobby | 1.81× | Home & Garden |
| Betfair | 2.4× | Games |
| DeviantArt | 3.57× | Internet & Social Media |
| Home business | 3.77× | Business & Career |
| Distilled beverage | 1.69× | Food & Beverages |
| TUI | 1.72× | Travel & Leisure |
| Solar energy | 2.53× | Home & Garden |
| William Hill (bookmaker) | 1.75× | Games |
| TripAdvisor | 1.85× | Travel & Leisure |
| Public transport | 2.41× | Cars & Mobility |
| SUVs | 1.92× | Cars & Mobility |
| 1.56× | Internet & Social Media | |
| Used car | 2.11× | Cars & Mobility |
| Luxury yacht | 2.57× | Travel & Leisure |
| Expensive Taste | 2.09× | Business & Career |
| Refrigerator | 1.88× | Home & Garden |
| KFC | 1.63× | Food & Beverages |
| Purchase discount | 2.82× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.42 |
| Convenience Orientation | PREMIUM | 1.4 |
| Career Orientation | POWER | 1.27 |
| Travelling | THRILL | 1.26 |
| Luxury Orientation | PREMIUM | 1.24 |
| Individualism | JOY | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.8% |
| Japan | 7.6% |
| United Kingdom | 6.3% |
See Training audiences in other countries
More Sports audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Training have in United Kingdom?
Training has an estimated audience of 16,906,013 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Training fans?
55.1% of Training fans are female, 44.9% are male, with an average age of 43.5 years.
Which brands do Training fans like most?
Training fans show strongest brand affinity for WhatsApp (2.15×), Weddings (1.81×), and Hobby (1.81×) over the country average.
Where do Training fans live in United Kingdom?
Training fans in United Kingdom are most concentrated in England (reach 3,145,808), South East (reach 2,324,614), and Scotland (reach 2,000,205). These three regions account for the largest share of the active audience.
What other brands do Training fans also like?
Beyond Training itself, the audience over-indexes on Weddings (1.81×), Hobby (1.81×), Betfair (2.4×), and DeviantArt (3.57×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.