Rascasse Audience Intelligence

Training Audience in United States

A data profile of the people who buy, follow and care about Training in United States — modelled from more than twelve digital signal sources. Training has an estimated audience of 66,837,911 people in United States.

#172among Topic in United States#17in Sports

The average Training fan in United States is 41.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, Innovation, Mortgage loans, with strongest over-indexing on Planet Fitness (2.06× the country average).

Demographically, the Training audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Career Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Training fan in United States is balanced, around 41.0 years old, with strong Career Orientation tendencies and a notable affinity for Planet Fitness.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Training profile in United States.

Audience size
66.8M
in United States
Gender
50.2%♀
49.8% male
Age
41.0
average years
Country rank
#218
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Training fans

50.2% are female, 49.8% are male, average age 41.0.

Fig. 02

Gender split

50.2%
Female
49.8%
Male
Demographic split for Training audience in United States
MetricValue
Female50.2%
Male49.8%
Average age41.0
Estimated audience size66,837,911
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Training audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3920%
40-4922%
50+24%
Fig. 04

Worldwide distribution

24.8%

of the worldwide Training audience comes from United States.

Worldwide audience distribution share by country for Training
CountryShare
United States24.8%
Japan7.6%
United Kingdom6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Training audience in United States is strongest.

Fig. 05

Top regions by affinity

Training fans by region: top regions in United States
#RegionReachAffinity×
01Delaware~300K1.86×
02Washington, District of Columbia~300K1.47×
03Virginia~2M1.30×
04Pennsylvania~3M1.29×
05California~9.5M1.28×
06Florida~5.5M1.22×
07Texas~7M1.19×
08Maryland~1.5M1.17×
09New York~4.5M1.14×
10Georgia~2.5M1.14×
11Washington~1.5M1.09×
12Oregon~800K1.08×
13Arizona~1.5M1.07×
14North Carolina~2M1.06×
15New Jersey~2M1.06×
16Utah~600K1.06×
17Kansas~500K1.04×
18Nevada~700K1.03×
19Alaska~100K1.03×
20Illinois~2.5M1.02×
21Michigan~2M1.02×
22Massachusetts~1.5M1.00×
23Colorado~1M1.00×
24Connecticut~700K1.00×
25New Mexico~300K1.00×
26Hawaii~300K1.00×
27Nebraska~300K0.98×
28South Carolina~1M0.97×
29Arkansas~500K0.97×
30Louisiana~800K0.95×
31Oklahoma~700K0.95×
32Mississippi~500K0.95×
33Tennessee~1.5M0.94×
34Minnesota~900K0.93×
35Rhode Island~200K0.92×
36Alabama~900K0.91×
37Kentucky~800K0.91×
38Iowa~500K0.91×
39North Dakota~100K0.91×
40Indiana~1M0.90×
41Missouri~1M0.90×
42Idaho~300K0.90×
43Ohio~2M0.89×
44South Dakota~100K0.89×
45Vermont~100K0.88×
46Maine~200K0.86×
47Wisconsin~900K0.85×
48New Hampshire~200K0.85×
49West Virginia~300K0.83×
50Montana~200K0.82×
Fig. 06

Affinity by region

Affinity by region — Training, United States
0.82×1.00×1.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Training audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Training audience
#·InterestCategoryAffinity×
01LinkedInInternet & Social Media2.89×
02Business schoolBusiness & Career2.89×
03Anne HathawayMovies & TV2.73×
04Push-upSports2.52×
05InnovationBusiness & Career2.47×
06Diaper bagKids & Family2.08×
07Planet FitnessSports2.06×
08Real propertyHome & Garden1.96×
09Sustainable energyHome & Garden1.96×
10Renewable energyBusiness & Career1.93×
11ApprenticeshipBusiness & Career1.92×
12Career developmentBusiness & Career1.85×
13FedExBusiness & Career1.83×
14First class travelTravel & Leisure1.80×
15Mortgage loansBusiness & Career1.72×
16MetaphysicsBusiness & Career1.70×
17DentistryBusiness & Career1.66×
18Made in USABusiness & Career1.60×
19Golf ChannelSports1.58×
20Solar energyHome & Garden1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Training audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Training audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.60×
PatriotismCONSERVATISM1.51×
Community OrientationOPEN1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Training audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.90×
TraditionCONSERVATISM0.93×
Design AffinityPREMIUM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Training have in United States?

Training has an estimated audience of 66,837,911 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Training fans?

50.2% of Training fans are female, 49.8% are male, with an average age of 41.0 years.

03

Which brands do Training fans like most?

Training fans show strongest brand affinity for Planet Fitness (2.06×), Innovation (2.47×), and Mortgage loans (1.72×) over the country average.

04

Where do Training fans live in United States?

Training fans in United States are most concentrated in California (reach ~9.5M), Texas (reach ~7M), and Florida (reach ~5.5M). These three regions account for the largest share of the active audience.

05

What other brands do Training fans also like?

Beyond Training itself, the audience over-indexes on Innovation (2.47×), Mortgage loans (1.72×), Real property (1.96×), and LinkedIn (2.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Training audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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