Apprenticeship Audience in United States

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Apprenticeship has an estimated audience of 20,153,959 people in United States. 47.5% are female, 52.5% are male, average age 41.5. Top regions: California, Texas, New York. Top brand affinities: Institute of technology, Knowledge, Training, Craigslist, Happiness.

The average Apprenticeship fan in United States is 41.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Institute of technology, Knowledge, Training, with strongest over-indexing on Institute of technology (6.57× the country average). Demographically, the Apprenticeship audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Apprenticeship fans

Demographic split for Apprenticeship audience in United States
MetricValue
Female47.5%
Male52.5%
Average age41.5
Estimated audience size20,153,959

Audience persona

The typical Apprenticeship fan in United States is balanced, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for Institute of technology.

Top regions in United States

Top regions ranked by reach for Apprenticeship in United States
RegionReachAffinity
California2,921,4331.32×
Texas1,778,1321.03×
New York1,362,7871.21×
Florida1,297,2710.95×
Illinois898,2611.34×
Georgia736,1091.19×
Pennsylvania676,6531×
Michigan647,5641.23×
North Carolina634,2161.05×
Ohio603,3600.97×
Washington596,3051.47×
Virginia558,6531.14×
New Jersey525,4991.03×
Maryland521,6411.51×
Arizona458,4841.11×
Indiana415,3471.13×
Massachusetts397,8851×
Tennessee372,5350.92×
Wisconsin371,5331.23×
Missouri328,5041.01×
Colorado314,9990.99×
Oregon294,1461.27×
Minnesota268,8960.93×
South Carolina268,7300.89×
Louisiana251,5810.97×
Alabama247,8800.88×
Kentucky217,5130.86×
Nevada217,2041.11×
Connecticut188,5390.93×
Oklahoma166,2840.74×
Utah164,8800.91×
Iowa159,4200.96×
Mississippi150,8190.91×
Kansas137,1900.86×
Arkansas134,6970.81×
Washington, District of Columbia103,5081.71×
New Mexico92,8590.92×
Idaho85,6730.85×
Nebraska77,8770.77×
Hawaii77,3700.89×
West Virginia72,5010.77×
Maine68,1630.94×
Rhode Island64,8731.01×
New Hampshire62,6440.79×
Delaware51,1870.92×
Alaska47,7211.11×
Montana44,0920.79×
Vermont29,4890.83×
North Dakota27,4510.66×
South Dakota26,6800.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Apprenticeship audience
BrandAffinityCategory
Institute of technology6.57×Business & Career
Knowledge2.56×Business & Career
Training1.92×Sports
Craigslist2.1×Shopping
Happiness1.59×Health
Employment1.63×Business & Career
Indeed.com1.97×Business & Career
Psychology1.58×Business & Career
Learning1.6×Business & Career
LinkedIn1.65×Internet & Social Media
Price1.67×Shopping
Personal development1.54×Business & Career
Student1.56×Business & Career
MSN1.56×News
Planet Fitness1.51×Sports
Ethics1.61×Business & Career
Social science1.52×Business & Career
Individual1.6×Politics & Society
Economy1.62×Business & Career
Well-being1.52×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Apprenticeship audience
TraitClusterScore
PatriotismCONSERVATISM4.84
Career OrientationPOWER1.76
IndividualismJOY1.44
ExtroversionTHRILL1.4
Need for SecurityCONSERVATISM1.4
Urban LifestyleOPEN1.39

Worldwide distribution

Worldwide audience distribution share by country for Apprenticeship
CountryShare
United States29.1%
United Kingdom9.4%
Germany5.6%

See Apprenticeship audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Apprenticeship have in United States?

Apprenticeship has an estimated audience of 20,153,959 people in United States, concentrated in California and Texas.

What is the gender split and age of Apprenticeship fans?

47.5% of Apprenticeship fans are female, 52.5% are male, with an average age of 41.5 years.

Which brands do Apprenticeship fans like most?

Apprenticeship fans show strongest brand affinity for Institute of technology (6.57×), Knowledge (2.56×), and Training (1.92×) over the country average.

Where do Apprenticeship fans live in United States?

Apprenticeship fans in United States are most concentrated in California (reach 2,921,433), Texas (reach 1,778,132), and New York (reach 1,362,787). These three regions account for the largest share of the active audience.

What other brands do Apprenticeship fans also like?

Beyond Apprenticeship itself, the audience over-indexes on Knowledge (2.56×), Training (1.92×), Craigslist (2.1×), and Happiness (1.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Apprenticeship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.