Rascasse Audience Intelligence

Apprenticeship Audience in United States

A data profile of the people who buy, follow and care about Apprenticeship in United States — modelled from more than twelve digital signal sources. Apprenticeship has an estimated audience of 20,153,959 people in United States.

#1124among Topic in United States#183in Business & Career

The average Apprenticeship fan in United States is 41.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Institute of technology, Knowledge, Training, with strongest over-indexing on Institute of technology (6.57× the country average).

Demographically, the Apprenticeship audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Career Orientation, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Apprenticeship fan in United States is balanced, around 41.5 years old, with strong Career Orientation tendencies and a notable affinity for Institute of technology.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Apprenticeship profile in United States.

Audience size
20.2M
in United States
Gender
47.5%♀
52.5% male
Age
41.5
average years
Country rank
#1632
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Apprenticeship fans

47.5% are female, 52.5% are male, average age 41.5.

Fig. 02

Gender split

47.5%
Female
52.5%
Male
Demographic split for Apprenticeship audience in United States
MetricValue
Female47.5%
Male52.5%
Average age41.5
Estimated audience size20,153,959
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Apprenticeship audience in United States
Age bracketShare%
16-1914%
20-2918%
30-3920%
40-4923%
50+24%
Fig. 04

Worldwide distribution

29.1%

of the worldwide Apprenticeship audience comes from United States.

Worldwide audience distribution share by country for Apprenticeship
CountryShare
United States29.1%
United Kingdom9.4%
Germany5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Apprenticeship audience in United States is strongest.

Fig. 05

Top regions by affinity

Apprenticeship fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~500K1.55×
02Washington, District of Columbia~90K1.54×
03Washington~500K1.35×
04Oregon~300K1.28×
05Wisconsin~400K1.25×
06Illinois~800K1.24×
07Alaska~50K1.22×
08California~2.5M1.21×
09Indiana~400K1.21×
10Georgia~700K1.19×
11Michigan~600K1.16×
12Virginia~600K1.16×
13North Carolina~700K1.15×
14Mississippi~200K1.15×
15New York~1M1.11×
16Arizona~500K1.10×
17Nevada~200K1.07×
18Texas~2M1.05×
19Louisiana~300K1.04×
20Arkansas~200K1.03×
21Missouri~300K1.01×
22Rhode Island~60K1.01×
23Iowa~200K1.00×
24Delaware~60K1.00×
25Ohio~600K0.98×
26Pennsylvania~700K0.96×
27Alabama~300K0.95×
28New Jersey~500K0.94×
29New Mexico~100K0.94×
30Colorado~300K0.92×
31Hawaii~80K0.92×
32South Carolina~300K0.91×
33Florida~1M0.90×
34Tennessee~400K0.90×
35Kansas~100K0.90×
36Maine~70K0.90×
37Idaho~90K0.89×
38Connecticut~200K0.88×
39Massachusetts~300K0.87×
40Minnesota~300K0.87×
41Utah~200K0.87×
42Kentucky~200K0.86×
43Nebraska~90K0.85×
44Montana~50K0.83×
45Vermont~30K0.82×
46West Virginia~80K0.81×
47New Hampshire~60K0.80×
48North Dakota~30K0.79×
49Oklahoma~200K0.78×
50South Dakota~30K0.75×
Fig. 06

Affinity by region

Affinity by region — Apprenticeship, United States
0.75×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Apprenticeship audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Apprenticeship audience
#·InterestCategoryAffinity×
01Institute of technologyBusiness & Career6.57×
02KnowledgeBusiness & Career2.56×
03Indeed.comBusiness & Career1.97×
04TrainingSports1.92×
05PriceShopping1.67×
06EmploymentBusiness & Career1.63×
07EconomyBusiness & Career1.62×
08EthicsBusiness & Career1.61×
09LearningBusiness & Career1.60×
10IndividualPolitics & Society1.60×
11HappinessHealth1.59×
12Strength trainingSports1.59×
13PsychologyBusiness & Career1.58×
14StudentBusiness & Career1.56×
15MSNNews1.56×
16UniversityBusiness & Career1.56×
17Personal developmentBusiness & Career1.54×
18Social scienceBusiness & Career1.52×
19Well-beingHealth1.52×
20Planet FitnessSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Apprenticeship audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Apprenticeship audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.62×
Sports ActivityPOWER1.34×
PatriotismCONSERVATISM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Apprenticeship audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE1.02×
Urban LifestyleOPEN1.03×
TravellingTHRILL1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Apprenticeship have in United States?

Apprenticeship has an estimated audience of 20,153,959 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Apprenticeship fans?

47.5% of Apprenticeship fans are female, 52.5% are male, with an average age of 41.5 years.

03

Which brands do Apprenticeship fans like most?

Apprenticeship fans show strongest brand affinity for Institute of technology (6.57×), Knowledge (2.56×), and Training (1.92×) over the country average.

04

Where do Apprenticeship fans live in United States?

Apprenticeship fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and New York (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Apprenticeship fans also like?

Beyond Apprenticeship itself, the audience over-indexes on Knowledge (2.56×), Training (1.92×), Happiness (1.59×), and Employment (1.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Apprenticeship audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Apprenticeship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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