Rascasse Audience Intelligence

Economy Audience in United States

A data profile of the people who buy, follow and care about Economy in United States — modelled from more than twelve digital signal sources. Economy has an estimated audience of 47,754,559 people in United States.

#309among Topic in United States#71in Business & Career

The average Economy fan in United States is 43.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Real property, Innovation, University, with strongest over-indexing on Real property (2.24× the country average).

Demographically, the Economy audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Economy fan in United States is balanced, around 43.9 years old, with strong Patriotism tendencies and a notable affinity for Real property.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Economy profile in United States.

Audience size
47.8M
in United States
Gender
47.1%♀
52.9% male
Age
43.9
average years
Country rank
#427
Topic in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Economy fans

47.1% are female, 52.9% are male, average age 43.9.

Fig. 02

Gender split

47.1%
Female
52.9%
Male
Demographic split for Economy audience in United States
MetricValue
Female47.1%
Male52.9%
Average age43.9
Estimated audience size47,754,559
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Economy audience in United States
Age bracketShare%
16-1910%
20-2916%
30-3919%
40-4923%
50+31%
Fig. 04

Worldwide distribution

19.4%

of the worldwide Economy audience comes from United States.

Worldwide audience distribution share by country for Economy
CountryShare
United States19.4%
Brazil5.5%
Italy4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Economy audience in United States is strongest.

Fig. 05

Top regions by affinity

Economy fans by region: top regions in United States
#RegionReachAffinity×
01California~6.5M1.25×
02Texas~5M1.24×
03Georgia~2M1.20×
04Washington, District of Columbia~200K1.20×
05Virginia~1.5M1.19×
06North Carolina~1.5M1.18×
07Hawaii~200K1.15×
08Mississippi~500K1.14×
09Indiana~1M1.12×
10Pennsylvania~2M1.09×
11Michigan~1.5M1.08×
12Maryland~900K1.07×
13Florida~3.5M1.06×
14Kentucky~600K1.06×
15Washington~1M1.05×
16Arkansas~400K1.05×
17New Mexico~300K1.05×
18Illinois~1.5M1.03×
19Massachusetts~1M1.03×
20Arizona~1M1.02×
21South Carolina~700K1.01×
22New York~2.5M1.00×
23Ohio~1.5M1.00×
24Connecticut~500K1.00×
25Wisconsin~700K0.99×
26Alabama~700K0.99×
27Minnesota~700K0.98×
28New Jersey~1M0.97×
29Oregon~500K0.97×
30Kansas~400K0.97×
31Oklahoma~500K0.96×
32Iowa~400K0.95×
33Delaware~100K0.95×
34North Dakota~90K0.95×
35Missouri~700K0.94×
36Nevada~400K0.94×
37Tennessee~900K0.93×
38Idaho~200K0.93×
39Rhode Island~100K0.93×
40Colorado~700K0.92×
41Louisiana~600K0.91×
42Nebraska~200K0.91×
43Montana~100K0.91×
44West Virginia~200K0.90×
45Utah~400K0.89×
46New Hampshire~200K0.88×
47Maine~100K0.87×
48Alaska~90K0.86×
49Vermont~70K0.84×
50South Dakota~90K0.82×
Fig. 06

Affinity by region

Affinity by region — Economy, United States
0.82×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Economy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Economy audience
#·InterestCategoryAffinity×
01Food processingFood & Beverages2.30×
02Real propertyHome & Garden2.24×
03Compact carCars & Mobility2.19×
04Risk managementBusiness & Career2.12×
05InnovationBusiness & Career2.05×
06Political scienceBusiness & Career1.99×
07Credit unionBusiness & Career1.93×
08Natural gasCars & Mobility1.91×
09Non-governmental organizationPolitics & Society1.77×
10NASDAQBusiness & Career1.76×
11Made in USABusiness & Career1.75×
12GeneticsKids & Family1.64×
13DemocracyPolitics & Society1.64×
14DentistryBusiness & Career1.63×
15FundraisingBusiness & Career1.61×
16Talk radioMusic & Radio1.56×
17DoughFood & Beverages1.55×
18LodgingTravel & Leisure1.54×
19Creative CommonsTechnology & Electronics1.54×
20UniversityBusiness & Career1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Economy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Economy audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.51×
Career OrientationPOWER1.46×
Risk AppetiteTHRILL1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Economy audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.79×
CreativityOPEN0.87×
Social Media UsageJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Economy have in United States?

Economy has an estimated audience of 47,754,559 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Economy fans?

47.1% of Economy fans are female, 52.9% are male, with an average age of 43.9 years.

03

Which brands do Economy fans like most?

Economy fans show strongest brand affinity for Real property (2.24×), Innovation (2.05×), and University (1.5×) over the country average.

04

Where do Economy fans live in United States?

Economy fans in United States are most concentrated in California (reach ~6.5M), Texas (reach ~5M), and Florida (reach ~3.5M). These three regions account for the largest share of the active audience.

05

What other brands do Economy fans also like?

Beyond Economy itself, the audience over-indexes on Innovation (2.05×), University (1.5×), Genetics (1.64×), and Risk management (2.12×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Economy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Economy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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