Economy Audience in United States

Economy logo

Economy has an estimated audience of 47,754,559 people in United States. 47.1% are female, 52.9% are male, average age 43.9. Top regions: California, Texas, Florida. Top brand affinities: Goop, Governor of Michigan, Wok, Vocal harmony, Grinch.

The average Economy fan in United States is 43.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Governor of Michigan, Wok, with strongest over-indexing on Goop (13.77× the country average). Demographically, the Economy audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Economy fans

Demographic split for Economy audience in United States
MetricValue
Female47.1%
Male52.9%
Average age43.9
Estimated audience size47,754,559

Audience persona

The typical Economy fan in United States is balanced, around 43.9 years old, with strong Risk Appetite tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Economy in United States
RegionReachAffinity
California6,697,3441.28×
Texas4,973,4891.21×
Florida3,927,1431.21×
New York3,060,3481.15×
Georgia1,842,1071.25×
Pennsylvania1,715,6651.07×
Illinois1,695,2421.07×
Ohio1,579,0471.07×
North Carolina1,575,7781.1×
Virginia1,488,8901.28×
Michigan1,387,2211.11×
New Jersey1,248,7231.03×
Washington1,096,9361.15×
Massachusetts1,034,0201.1×
Tennessee975,1671.02×
Arizona941,7850.97×
Indiana937,0751.07×
Maryland913,3911.11×
Missouri745,8280.97×
Colorado698,4980.93×
South Carolina687,5850.96×
Minnesota670,2740.98×
Wisconsin662,1670.92×
Alabama591,0660.89×
Louisiana576,5890.94×
Oregon569,1331.04×
Kentucky540,4450.9×
Oklahoma532,5071×
Connecticut515,0031.08×
Nevada448,1820.97×
Mississippi436,9791.11×
Utah400,8020.94×
Arkansas376,7810.96×
Iowa371,9900.95×
Kansas351,7780.93×
New Mexico242,0421.01×
Hawaii236,1331.15×
Idaho209,6410.88×
Nebraska203,5810.85×
Washington, District of Columbia194,7701.36×
West Virginia193,3620.87×
New Hampshire161,5560.86×
Rhode Island142,8820.94×
Maine142,7960.83×
Delaware120,5510.91×
Montana108,6690.82×
North Dakota87,0620.89×
South Dakota72,1530.65×
Alaska72,1350.71×
Vermont67,7030.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Economy audience
BrandAffinityCategory
Goop13.77×Internet & Social Media
Governor of Michigan18.67×Politics & Society
Wok12.66×Food & Beverages
Vocal harmony8.75×Music & Radio
Grinch7.08×Movies & TV
Google Home10.99×Technology & Electronics
Hibachi12.44×Food & Beverages
headspace14.56×Health
Israel3.15×Travel & Leisure
Cherish (group)16.08×Music & Radio
Grace Slick12.71×Music & Radio
Hipster13.73×Politics & Society
Fairy godmother10.24×Literature
El Paso County, Colorado16.69×Travel & Leisure
No Escape (1994 film)13.74×Movies & TV
TV Fanatic11.96×Movies & TV
Kikar HaShabbat17.14×News
Guitarist (magazine)11.51×Music & Radio
La Jolla8.64×Travel & Leisure
Historic site3.89×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Economy audience
TraitClusterScore
Risk AppetiteTHRILL1.3
Career OrientationPOWER1.22
SustainabilityBALANCE1.2
DIY MentalityTHRILL1.19
Early Adopter MentalityPOWER1.18
Need for SecurityCONSERVATISM1.16

Worldwide distribution

Worldwide audience distribution share by country for Economy
CountryShare
United States19.4%
Brazil5.5%
Italy4.9%

See Economy audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Economy have in United States?

Economy has an estimated audience of 47,754,559 people in United States, concentrated in California and Texas.

What is the gender split and age of Economy fans?

47.1% of Economy fans are female, 52.9% are male, with an average age of 43.9 years.

Which brands do Economy fans like most?

Economy fans show strongest brand affinity for Goop (13.77×), Governor of Michigan (18.67×), and Wok (12.66×) over the country average.

Where do Economy fans live in United States?

Economy fans in United States are most concentrated in California (reach 6,697,344), Texas (reach 4,973,489), and Florida (reach 3,927,143). These three regions account for the largest share of the active audience.

What other brands do Economy fans also like?

Beyond Economy itself, the audience over-indexes on Governor of Michigan (18.67×), Wok (12.66×), Vocal harmony (8.75×), and Grinch (7.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Economy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.