A data profile of the people who buy, follow and care about Economy in United Kingdom — modelled from more than twelve digital signal sources. Economy has an estimated audience of 11,136,243 people in United Kingdom.
The average Economy fan in United Kingdom is 45.5 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Wikipedia, Esso, Hobby, with strongest over-indexing on Wikipedia (3.9× the country average).
Demographically, the Economy audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Risk Appetite, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Economy fan in United Kingdom is balanced, around 45.5 years old, with strong Risk Appetite tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Economy profile in United Kingdom.
52.0% are female, 48.0% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 45.5 |
| Estimated audience size | 11,136,243 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Economy audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 19.4% |
| Brazil | 5.5% |
| Italy | 4.9% |
Where the Economy audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~700K | 1.46× | |
| 02 | Yorkshire and the Humber | ~1M | 1.35× | |
| 03 | South East | ~1.5M | 1.16× | |
| 04 | England | ~8.5M | 1.08× | |
| 05 | North East | ~500K | 1.06× | |
| 06 | Wales | ~600K | 0.99× | |
| 07 | Scotland | ~1M | 0.97× | |
| 08 | Northern Ireland | ~300K | 0.96× | |
| 09 | East of England | ~900K | 0.88× | |
| 10 | South West | ~800K | 0.84× | |
| 11 | East Midlands | ~600K | 0.81× | |
| 12 | North West | ~600K | 0.52× |
The strongest cross-interests of the Economy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 3.90× | ||
| 02 | Esso | Cars & Mobility | 3.33× | ||
| 03 | Adoption | Kids & Family | 3.33× | ||
| 04 | Risk management | Business & Career | 3.31× | ||
| 05 | Sketch comedy | Movies & TV | 2.86× | ||
| 06 | Fish and chips | Food & Beverages | 2.70× | ||
| 07 | Refrigerator | Home & Garden | 2.69× | ||
| 08 | Satire | Literature | 2.66× | ||
| 09 | Mobile home | Cars & Mobility | 2.52× | ||
| 10 | Betfair | Games | 2.30× | ||
| 11 | Hobby | Home & Garden | 2.27× | ||
| 12 | Hot tub | Home & Garden | 2.24× | ||
| 13 | William Hill (bookmaker) | Games | 2.14× | ||
| 14 | Internet & Social Media | 2.09× | |||
| 15 | Aldi | Shopping | 1.93× | ||
| 16 | Distilled beverage | Food & Beverages | 1.90× | ||
| 17 | Volunteering | Politics & Society | 1.71× | ||
| 18 | Politics | Politics & Society | 1.67× | ||
| 19 | Kitchen | Home & Garden | 1.54× | ||
| 20 | Weddings | Kids & Family | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.39× | |
| Convenience Orientation | PREMIUM | 1.28× | |
| Healthy Lifestyle | BALANCE | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.89× | |
| Community Orientation | OPEN | 0.90× | |
| Pet Ownership | JOY | 0.90× |
Economy has an estimated audience of 11,136,243 people in United Kingdom, concentrated in England and South East.
52.0% of Economy fans are female, 48.0% are male, with an average age of 45.5 years.
Economy fans show strongest brand affinity for Wikipedia (3.9×), Esso (3.33×), and Hobby (2.27×) over the country average.
Economy fans in United Kingdom are most concentrated in England (reach ~8.5M), South East (reach ~1.5M), and Yorkshire and the Humber (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Economy itself, the audience over-indexes on Esso (3.33×), Hobby (2.27×), Refrigerator (2.69×), and Aldi (1.93×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Economy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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