Economy Audience in United Kingdom
Economy has an estimated audience of 11,136,243 people in United Kingdom. 52.0% are female, 48.0% are male, average age 45.5. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Hobby, Weddings, WhatsApp, Refrigerator, Aldi.
The average Economy fan in United Kingdom is 45.5 years old, balanced, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Hobby, Weddings, WhatsApp, with strongest over-indexing on Hobby (1.88× the country average). Demographically, the Economy audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Economy fans
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 45.5 |
| Estimated audience size | 11,136,243 |
Audience persona
The typical Economy fan in United Kingdom is balanced, around 45.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Hobby.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 8,352,182 | 1.08× |
| South East | 1,750,863 | 1.17× |
| Yorkshire and the Humber | 1,217,576 | 1.36× |
| Scotland | 967,423 | 0.96× |
| East of England | 887,016 | 0.87× |
| South West | 749,063 | 0.82× |
| West Midlands | 703,282 | 1.47× |
| Wales | 630,807 | 0.99× |
| East Midlands | 615,009 | 0.78× |
| North West | 545,413 | 0.46× |
| North East | 460,286 | 1.06× |
| Northern Ireland | 328,464 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hobby | 1.88× | Home & Garden |
| Weddings | 1.81× | Kids & Family |
| 1.88× | Internet & Social Media | |
| Refrigerator | 2.19× | Home & Garden |
| Aldi | 1.6× | Shopping |
| William Hill (bookmaker) | 1.81× | Games |
| TUI | 1.74× | Travel & Leisure |
| Betfair | 2.25× | Games |
| Distilled beverage | 1.66× | Food & Beverages |
| DeviantArt | 3.41× | Internet & Social Media |
| TripAdvisor | 1.76× | Travel & Leisure |
| Mobile home | 2.13× | Cars & Mobility |
| Esso | 2× | Cars & Mobility |
| Real property | 2.28× | Home & Garden |
| Vegetable | 1.55× | Food & Beverages |
| Luxury yacht | 2.38× | Travel & Leisure |
| Satire | 1.95× | Literature |
| Home business | 2.97× | Business & Career |
| Wikipedia | 1.61× | Internet & Social Media |
| Purchase discount | 2.63× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.31 |
| Price Sensitivity | PREMIUM | 1.25 |
| Luxury Orientation | PREMIUM | 1.19 |
| Risk Appetite | THRILL | 1.16 |
| Early Adopter Mentality | POWER | 1.14 |
| DIY Mentality | THRILL | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.4% |
| Brazil | 5.5% |
| Italy | 4.9% |
See Economy audiences in other countries
More Business & Career audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Economy have in United Kingdom?
Economy has an estimated audience of 11,136,243 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Economy fans?
52.0% of Economy fans are female, 48.0% are male, with an average age of 45.5 years.
Which brands do Economy fans like most?
Economy fans show strongest brand affinity for Hobby (1.88×), Weddings (1.81×), and WhatsApp (1.88×) over the country average.
Where do Economy fans live in United Kingdom?
Economy fans in United Kingdom are most concentrated in England (reach 8,352,182), South East (reach 1,750,863), and Yorkshire and the Humber (reach 1,217,576). These three regions account for the largest share of the active audience.
What other brands do Economy fans also like?
Beyond Economy itself, the audience over-indexes on Weddings (1.81×), WhatsApp (1.88×), Refrigerator (2.19×), and Aldi (1.6×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Economy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.