Economy Audience in Mexico
Economy has an estimated audience of 6,002,940 people in Mexico. 47.0% are female, 53.0% are male, average age 36.8. Top brand affinities: MSN, Catholic Church, Banana, Travel agency, Broadcasting of sports events.
Top brand affinities include MSN, Catholic Church, Banana, with strongest over-indexing on MSN (3.64× the country average). Demographically, the Economy audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Travelling, Spirituality.
Category: Business & Career · Type: Topic
Demographics of Economy fans
| Metric | Value |
|---|---|
| Female | 47.0% |
| Male | 53.0% |
| Average age | 36.8 |
| Estimated audience size | 6,002,940 |
Audience persona
The typical Economy fan in Mexico is balanced, around 36.8 years old, with strong Travelling tendencies and a notable affinity for MSN.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 3.64× | News |
| Catholic Church | 3.11× | Politics & Society |
| Banana | 3.18× | Food & Beverages |
| Travel agency | 3.32× | Travel & Leisure |
| Broadcasting of sports events | 4.61× | Movies & TV |
| Game consoles | 2.36× | Technology & Electronics |
| El País | 3.17× | News |
| Sarcasm | 2.79× | Politics & Society |
| Pedro Pascal | 2.68× | Movies & TV |
| Immigration | 5.21× | Politics & Society |
| Dentistry | 2.63× | Business & Career |
| Freeware | 2.5× | Technology & Electronics |
| Orange (fruit) | 4.41× | Food & Beverages |
| Pilsner | 4.13× | Food & Beverages |
| Machu Picchu | 3.45× | Travel & Leisure |
| High school | 3.06× | Business & Career |
| Multi-level marketing | 3.51× | Business & Career |
| Sexology | 2.71× | Kids & Family |
| Breastfeeding | 2.81× | Kids & Family |
| Urology | 4.54× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.5 |
| Spirituality | BALANCE | 1.42 |
| Risk Appetite | THRILL | 1.35 |
| Urban Lifestyle | OPEN | 1.28 |
| Quality Awareness | PREMIUM | 1.18 |
| Sustainability | BALANCE | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.4% |
| Brazil | 5.5% |
| Italy | 4.9% |
See Economy audiences in other countries
More Business & Career audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Economy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.