Economy Audience in Mexico
Economy has an estimated audience of 6,002,940 people in Mexico. 47.0% are female, 53.0% are male, average age 36.8. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Mobile game.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (222.47× the country average). Demographically, the Economy audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Business & Career · Type: Topic
Demographics of Economy fans
| Metric | Value |
|---|---|
| Female | 47.0% |
| Male | 53.0% |
| Average age | 36.8 |
| Estimated audience size | 6,002,940 |
Audience persona
The typical Economy fan in Mexico is balanced, around 36.8 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of Economy fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 222.47× | Shopping |
| Costa Rica | 441.73× | Travel & Leisure |
| Game consoles | 170.19× | Technology & Electronics |
| Catholic Church | 125.7× | Politics & Society |
| Mobile game | 73.41× | Games |
| Travel agency | 85.65× | Travel & Leisure |
| Sarcasm | 74.53× | Politics & Society |
| Broadcasting of sports events | 101.22× | Movies & TV |
| Banana | 64.52× | Food & Beverages |
| El País | 65.63× | News |
| Valentine's Day | 91.68× | Kids & Family |
| Dentistry | 51.17× | Business & Career |
| Exfoliation (cosmetology) | 85.99× | Beauty & Wellness |
| Orange (fruit) | 58.95× | Food & Beverages |
| Freeware | 30.03× | Technology & Electronics |
| Immigration | 58.95× | Politics & Society |
| Daily Horoscope | 472.1× | Internet & Social Media |
| Machu Picchu | 42.27× | Travel & Leisure |
| Pilsner | 50.06× | Food & Beverages |
| Sexology | 34.48× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 25.98 |
| Travelling | THRILL | 22.25 |
| Urban Lifestyle | OPEN | 4.83 |
| Risk Appetite | THRILL | 2.66 |
| Mindfulness | BALANCE | 1.51 |
| Career Orientation | POWER | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.4% |
| Brazil | 5.5% |
| Italy | 4.9% |
See Economy audiences in other countries
More Business & Career audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Economy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.