A data profile of the people who buy, follow and care about Economy in Spain — modelled from more than twelve digital signal sources. Economy has an estimated audience of 6,773,494 people in Spain.
Economy has an estimated audience of 6,773,494 people in Spain. 52.0% are female, 48.0% are male, average age 48.0. Top brand affinities: Iberia (airline), WhatsApp, Refrigerator, IBEX 35, Caixabank.
Top brand affinities include Iberia (airline), WhatsApp, Refrigerator, with strongest over-indexing on Iberia (airline) (2.17× the country average).
Demographically, the Economy audience skews balanced with an average age of 48.0, and over-indexes on personality traits such as Community Orientation, Individualism.
The typical Economy fan in Spain is balanced, around 48.0 years old, with strong Community Orientation tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Economy profile in Spain.
52.0% are female, 48.0% are male, average age 48.0.
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 48.0 |
| Estimated audience size | 6,773,494 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 10% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 41% |
of the worldwide Economy audience comes from Spain.
| Country | Share |
|---|---|
| United States | 19.4% |
| Brazil | 5.5% |
| Italy | 4.9% |
The strongest cross-interests of the Economy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Satire | Literature | 5.17× | ||
| 02 | Refrigerator | Home & Garden | 3.74× | ||
| 03 | Risk management | Business & Career | 3.41× | ||
| 04 | Betfair | Games | 3.34× | ||
| 05 | Sustainable energy | Home & Garden | 2.57× | ||
| 06 | Caixabank | Business & Career | 2.52× | ||
| 07 | Real property | Home & Garden | 2.52× | ||
| 08 | Innovation | Business & Career | 2.47× | ||
| 09 | IBEX 35 | Business & Career | 2.31× | ||
| 10 | Internet & Social Media | 2.27× | |||
| 11 | Iberia (airline) | Travel & Leisure | 2.17× | ||
| 12 | Distilled beverage | Food & Beverages | 2.08× | ||
| 13 | Wikipedia | Internet & Social Media | 2.04× | ||
| 14 | Bankinter | Business & Career | 2.02× | ||
| 15 | MSN | News | 1.84× | ||
| 16 | Politics | Politics & Society | 1.77× | ||
| 17 | Banco Sabadell | Business & Career | 1.72× | ||
| 18 | Aldi | Shopping | 1.63× | ||
| 19 | Loterías y Apuestas del Estado | Games | 1.59× | ||
| 20 | Movistar+ | Movies & TV | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.64× | |
| Individualism | JOY | 1.61× | |
| Risk Appetite | THRILL | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.83× | |
| Creativity | OPEN | 0.86× | |
| Mindfulness | BALANCE | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Economy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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