Economy Audience in Spain
Economy has an estimated audience of 6,773,494 people in Spain. 52.0% are female, 48.0% are male, average age 48.0. Top brand affinities: MSN, Aldi, Julio Iglesias, TripAdvisor, Dentistry.
Top brand affinities include MSN, Aldi, Julio Iglesias, with strongest over-indexing on MSN (5.54× the country average). Demographically, the Economy audience skews balanced with an average age of 48.0, and over-indexes on personality traits such as Community Orientation, Need for Security.
Category: Business & Career · Type: Topic
Demographics of Economy fans
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 48.0 |
| Estimated audience size | 6,773,494 |
Audience persona
The typical Economy fan in Spain is balanced, around 48.0 years old, with strong Community Orientation tendencies and a notable affinity for MSN.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 5.54× | News |
| Aldi | 2.84× | Shopping |
| Julio Iglesias | 2.84× | Music & Radio |
| TripAdvisor | 3.26× | Travel & Leisure |
| Dentistry | 4.39× | Business & Career |
| Movistar | 2.44× | Technology & Electronics |
| CAC 40 | 2.84× | Business & Career |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Risk management | 4.96× | Business & Career |
| Public administration | 5.04× | Business & Career |
| Stradivarius | 2.18× | Shopping |
| 1.69× | Internet & Social Media | |
| Orange | 2.69× | Technology & Electronics |
| Caixabank | 2.06× | Business & Career |
| IBEX 35 | 1.84× | Business & Career |
| Livemusic | 2.73× | Music & Radio |
| Mapfre | 2.39× | Business & Career |
| Formentera | 4.71× | Travel & Leisure |
| Rugby union | 4.31× | Sports |
| Wedding dress | 2.78× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.47 |
| Need for Security | CONSERVATISM | 1.43 |
| Sustainability | BALANCE | 1.32 |
| Early Adopter Mentality | POWER | 1.31 |
| Quality Awareness | PREMIUM | 1.29 |
| Luxury Orientation | PREMIUM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.4% |
| Brazil | 5.5% |
| Italy | 4.9% |
See Economy audiences in other countries
More Business & Career audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Economy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.