Economy Audience in Canada
Economy has an estimated audience of 5,572,666 people in Canada. 46.0% are female, 54.0% are male, average age 44.2. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: Innovation, Sustainable energy, Real property, Western Union, Renewable energy.
The average Economy fan in Canada is 44.2 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include Innovation, Sustainable energy, Real property, with strongest over-indexing on Innovation (1.98× the country average). Demographically, the Economy audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Sustainability, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Economy fans
| Metric | Value |
|---|---|
| Female | 46.0% |
| Male | 54.0% |
| Average age | 44.2 |
| Estimated audience size | 5,572,666 |
Audience persona
The typical Economy fan in Canada is balanced, around 44.2 years old, with strong Sustainability tendencies and a notable affinity for Innovation.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,985,702 | 1.71× |
| British Columbia | 1,206,622 | 1.45× |
| Quebec | 837,706 | 0.63× |
| Alberta | 829,104 | 1.21× |
| Manitoba | 222,176 | 1.07× |
| Saskatchewan | 188,358 | 1.07× |
| Nova Scotia | 165,454 | 1.0× |
| New Brunswick | 112,275 | 0.87× |
| Newfoundland and Labrador | 60,814 | 0.72× |
| Prince Edward Island | 21,418 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Innovation | 1.98× | Business & Career |
| Sustainable energy | 2.55× | Home & Garden |
| Real property | 1.56× | Home & Garden |
| Western Union | 1.88× | Business & Career |
| Renewable energy | 1.87× | Business & Career |
| Wealth management | 1.77× | Business & Career |
| Solar energy | 1.65× | Home & Garden |
| Natural gas | 1.66× | Cars & Mobility |
| Electronic funds transfer | 1.54× | Business & Career |
| Non-alcoholic beverage | 1.68× | Food & Beverages |
| Air pollution | 1.61× | Health |
| Money management | 1.65× | Business & Career |
| Jeff Bezos | 1.72× | Business & Career |
| Solar power | 1.6× | Home & Garden |
| Credit union | 1.62× | Business & Career |
| Automobile repair shop | 1.55× | Cars & Mobility |
| Fertilizer | 1.57× | Home & Garden |
| Bitcoin | 2.11× | Business & Career |
| Asset management | 1.59× | Business & Career |
| United Nations | 1.58× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.42 |
| Risk Appetite | THRILL | 1.41 |
| Career Orientation | POWER | 1.4 |
| Quality Awareness | PREMIUM | 1.33 |
| Individualism | JOY | 1.27 |
| Tradition | CONSERVATISM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.4% |
| Brazil | 5.5% |
| Italy | 4.9% |
See Economy audiences in other countries
More Business & Career audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Economy have in Canada?
Economy has an estimated audience of 5,572,666 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Economy fans?
46.0% of Economy fans are female, 54.0% are male, with an average age of 44.2 years.
Which brands do Economy fans like most?
Economy fans show strongest brand affinity for Innovation (1.98×), Sustainable energy (2.55×), and Real property (1.56×) over the country average.
Where do Economy fans live in Canada?
Economy fans in Canada are most concentrated in Ontario (reach 3,985,702), British Columbia (reach 1,206,622), and Quebec (reach 837,706). These three regions account for the largest share of the active audience.
What other brands do Economy fans also like?
Beyond Economy itself, the audience over-indexes on Sustainable energy (2.55×), Real property (1.56×), Western Union (1.88×), and Renewable energy (1.87×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Economy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.