A data profile of the people who buy, follow and care about Economy in Canada — modelled from more than twelve digital signal sources. Economy has an estimated audience of 5,572,666 people in Canada.
The average Economy fan in Canada is 44.2 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Innovation, Sustainable energy, Real property, with strongest over-indexing on Innovation (1.98× the country average).
Demographically, the Economy audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Sustainability, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Economy fan in Canada is balanced, around 44.2 years old, with strong Sustainability tendencies and a notable affinity for Innovation.
The key figures that characterise the Economy profile in Canada.
46.0% are female, 54.0% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 46.0% |
| Male | 54.0% |
| Average age | 44.2 |
| Estimated audience size | 5,572,666 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 31% |
of the worldwide Economy audience comes from Canada.
| Country | Share |
|---|---|
| United States | 19.4% |
| Brazil | 5.5% |
| Italy | 4.9% |
Where the Economy audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~4M | 1.71× | |
| 02 | British Columbia | ~1M | 1.45× | |
| 03 | Alberta | ~800K | 1.21× | |
| 04 | Manitoba | ~200K | 1.07× | |
| 05 | Saskatchewan | ~200K | 1.07× | |
| 06 | Nova Scotia | ~200K | 1.00× | |
| 07 | New Brunswick | ~100K | 0.87× | |
| 08 | Prince Edward Island | ~20K | 0.78× | |
| 09 | Newfoundland and Labrador | ~60K | 0.72× | |
| 10 | Quebec | ~800K | 0.63× |
The strongest cross-interests of the Economy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sustainable energy | Home & Garden | 2.55× | ||
| 02 | Bitcoin | Business & Career | 2.11× | ||
| 03 | Innovation | Business & Career | 1.98× | ||
| 04 | Western Union | Business & Career | 1.88× | ||
| 05 | Renewable energy | Business & Career | 1.87× | ||
| 06 | Wealth management | Business & Career | 1.77× | ||
| 07 | Non-alcoholic beverage | Food & Beverages | 1.68× | ||
| 08 | Natural gas | Cars & Mobility | 1.66× | ||
| 09 | Solar energy | Home & Garden | 1.65× | ||
| 10 | Money management | Business & Career | 1.65× | ||
| 11 | Credit union | Business & Career | 1.62× | ||
| 12 | Air pollution | Health | 1.61× | ||
| 13 | Solar power | Home & Garden | 1.60× | ||
| 14 | Asset management | Business & Career | 1.59× | ||
| 15 | United Nations | Politics & Society | 1.58× | ||
| 16 | Fertilizer | Home & Garden | 1.57× | ||
| 17 | Real property | Home & Garden | 1.56× | ||
| 18 | Automobile repair shop | Cars & Mobility | 1.55× | ||
| 19 | Electronic funds transfer | Business & Career | 1.54× | ||
| 20 | Mineral water | Food & Beverages | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.42× | |
| Risk Appetite | THRILL | 1.41× | |
| Career Orientation | POWER | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.82× | |
| Mindfulness | BALANCE | 0.83× | |
| Social Media Usage | JOY | 0.87× |
Economy has an estimated audience of 5,572,666 people in Canada, concentrated in Ontario and British Columbia.
46.0% of Economy fans are female, 54.0% are male, with an average age of 44.2 years.
Economy fans show strongest brand affinity for Innovation (1.98×), Sustainable energy (2.55×), and Real property (1.56×) over the country average.
Economy fans in Canada are most concentrated in Ontario (reach ~4M), British Columbia (reach ~1M), and Quebec (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Economy itself, the audience over-indexes on Sustainable energy (2.55×), Real property (1.56×), Renewable energy (1.87×), and Western Union (1.88×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Economy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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