Economy Audience in Italy
Economy has an estimated audience of 12,028,305 people in Italy. 49.8% are female, 50.2% are male, average age 46.0. Top brand affinities: General practitioner, Instant messaging, Dentistry, Slovenia, Bars.
Top brand affinities include General practitioner, Instant messaging, Dentistry, with strongest over-indexing on General practitioner (3.84× the country average). Demographically, the Economy audience skews balanced with an average age of 46.0, and over-indexes on personality traits such as DIY Mentality, Community Orientation.
Category: Business & Career · Type: Topic
Demographics of Economy fans
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 46.0 |
| Estimated audience size | 12,028,305 |
Audience persona
The typical Economy fan in Italy is balanced, around 46.0 years old, with strong DIY Mentality tendencies and a notable affinity for General practitioner.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| General practitioner | 3.84× | Health |
| Instant messaging | 2.69× | Internet & Social Media |
| Dentistry | 3.83× | Business & Career |
| Slovenia | 2.36× | Travel & Leisure |
| Bars | 1.52× | Travel & Leisure |
| Expert (company) | 2.68× | Shopping |
| Doctor of Medicine | 3.19× | Business & Career |
| Meat | 1.75× | Food & Beverages |
| Entrepreneurship | 1.53× | Business & Career |
| Wikipedia | 1.95× | Internet & Social Media |
| AutoScout24 | 1.74× | Cars & Mobility |
| Rose | 3.12× | Home & Garden |
| Voucher | 2.34× | Shopping |
| Borsa Italiana | 1.53× | Business & Career |
| Google Maps | 1.58× | Internet & Social Media |
| Tattoos | 1.51× | Fashion & Accessoires |
| New Testament | 3.71× | Politics & Society |
| Canada | 1.82× | Travel & Leisure |
| Enoteca | 2.62× | Food & Beverages |
| Library | 2.58× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.28 |
| Community Orientation | OPEN | 1.27 |
| Risk Appetite | THRILL | 1.18 |
| Travelling | THRILL | 1.16 |
| Patriotism | CONSERVATISM | 1.14 |
| Career Orientation | POWER | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.4% |
| Brazil | 5.5% |
| Italy | 4.9% |
See Economy audiences in other countries
More Business & Career audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Economy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.