A data profile of the people who buy, follow and care about Economy in Italy — modelled from more than twelve digital signal sources. Economy has an estimated audience of 12,028,305 people in Italy.
Economy has an estimated audience of 12,028,305 people in Italy. 49.8% are female, 50.2% are male, average age 46.0. Top brand affinities: Wikipedia, Personal finance, Satire, WhatsApp, Singer-songwriter.
Top brand affinities include Wikipedia, Personal finance, Satire, with strongest over-indexing on Wikipedia (4.97× the country average).
Demographically, the Economy audience skews balanced with an average age of 46.0, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
The typical Economy fan in Italy is balanced, around 46.0 years old, with strong Risk Appetite tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Economy profile in Italy.
49.8% are female, 50.2% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 46.0 |
| Estimated audience size | 12,028,305 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 38% |
of the worldwide Economy audience comes from Italy.
| Country | Share |
|---|---|
| United States | 19.4% |
| Brazil | 5.5% |
| Italy | 4.9% |
The strongest cross-interests of the Economy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 4.97× | ||
| 02 | New Testament | Politics & Society | 3.47× | ||
| 03 | Satire | Literature | 3.43× | ||
| 04 | Improvisation | Music & Radio | 3.40× | ||
| 05 | Voting | Politics & Society | 3.09× | ||
| 06 | Master of Business Administration | Business & Career | 2.53× | ||
| 07 | Political science | Business & Career | 2.23× | ||
| 08 | General practitioner | Health | 2.15× | ||
| 09 | Mediaset | Technology & Electronics | 2.10× | ||
| 10 | Champagne | Food & Beverages | 1.89× | ||
| 11 | Volunteering | Politics & Society | 1.76× | ||
| 12 | Personal finance | Business & Career | 1.66× | ||
| 13 | Innovation | Business & Career | 1.66× | ||
| 14 | Singer-songwriter | Music & Radio | 1.61× | ||
| 15 | Financial services | Business & Career | 1.60× | ||
| 16 | Musical theatre | Movies & TV | 1.58× | ||
| 17 | Genetics | Kids & Family | 1.57× | ||
| 18 | Internet & Social Media | 1.56× | |||
| 19 | Coop | Food & Beverages | 1.54× | ||
| 20 | Milk | Food & Beverages | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.43× | |
| Career Orientation | POWER | 1.35× | |
| Individualism | JOY | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.70× | |
| Healthy Lifestyle | BALANCE | 0.81× | |
| Creativity | OPEN | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Economy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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