Economy Audience in Germany
Economy has an estimated audience of 9,739,219 people in Germany. 47.6% are female, 52.4% are male, average age 42.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Stradivarius, Natural rubber, Preacher (comics), Israel.
The average Economy fan in Germany is 42.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Stradivarius, Natural rubber, with strongest over-indexing on Progressive rock (3.84× the country average). Demographically, the Economy audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Indulgence, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Economy fans
| Metric | Value |
|---|---|
| Female | 47.6% |
| Male | 52.4% |
| Average age | 42.3 |
| Estimated audience size | 9,739,219 |
Audience persona
The typical Economy fan in Germany is balanced, around 42.3 years old, with strong Indulgence tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,048,371 | 0.96× |
| Bayern | 1,877,452 | 1.2× |
| Baden-Württemberg | 1,571,590 | 1.18× |
| Niedersachsen | 981,532 | 1.04× |
| Hessen | 671,209 | 0.9× |
| Sachsen | 610,168 | 1.28× |
| Rheinland-Pfalz | 507,139 | 1.04× |
| Berlin | 404,554 | 0.93× |
| Brandenburg | 356,042 | 1.18× |
| Schleswig-Holstein | 291,172 | 0.83× |
| Sachsen-Anhalt | 254,569 | 1.01× |
| Thüringen | 251,608 | 1.01× |
| Hamburg | 205,012 | 0.93× |
| Mecklenburg-Vorpommern | 182,685 | 0.98× |
| Saarland | 88,000 | 0.74× |
| Bremen | 65,414 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.84× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Natural rubber | 2.18× | Cars & Mobility |
| Preacher (comics) | 6.19× | Literature |
| Israel | 1.78× | Travel & Leisure |
| Snow White (Fables) | 1.6× | Literature |
| Esra Erol | 3.71× | Movies & TV |
| Home Delivery | 1.66× | Food & Beverages |
| Molly Hatchet | 7.46× | Music & Radio |
| Euphonium | 6.27× | Music & Radio |
| Business English | 1.57× | Business & Career |
| Volvo V60 | 2.66× | Cars & Mobility |
| Caprivi Strip | 5.27× | |
| Corfu (regional unit) | 1.69× | Travel & Leisure |
| Theocracy | 5.12× | Music & Radio |
| Hauptschule | 3.52× | Kids & Family |
| Information sensitivity | 2.36× | Technology & Electronics |
| Google Home | 2.53× | Technology & Electronics |
| Hà Tĩnh | 5.71× | Travel & Leisure |
| Glashütte | 1.84× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.41 |
| Risk Appetite | THRILL | 1.37 |
| Career Orientation | POWER | 1.3 |
| Sports Activity | POWER | 1.27 |
| Pet Ownership | JOY | 1.24 |
| Sustainability | BALANCE | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.4% |
| Brazil | 5.5% |
| Italy | 4.9% |
See Economy audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Economy have in Germany?
Economy has an estimated audience of 9,739,219 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Economy fans?
47.6% of Economy fans are female, 52.4% are male, with an average age of 42.3 years.
Which brands do Economy fans like most?
Economy fans show strongest brand affinity for Progressive rock (3.84×), Stradivarius (1.97×), and Natural rubber (2.18×) over the country average.
Where do Economy fans live in Germany?
Economy fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,048,371), Bayern (reach 1,877,452), and Baden-Württemberg (reach 1,571,590). These three regions account for the largest share of the active audience.
What other brands do Economy fans also like?
Beyond Economy itself, the audience over-indexes on Stradivarius (1.97×), Natural rubber (2.18×), Preacher (comics) (6.19×), and Israel (1.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Economy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.