Rascasse Audience Intelligence

Economy Audience in Germany

A data profile of the people who buy, follow and care about Economy in Germany — modelled from more than twelve digital signal sources. Economy has an estimated audience of 9,739,219 people in Germany.

#204among Topic in Germany#38in Business & Career

The average Economy fan in Germany is 42.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Nature, Müller (company), with strongest over-indexing on Tagesschau (1.88× the country average).

Demographically, the Economy audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Risk Appetite, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Economy fan in Germany is balanced, around 42.3 years old, with strong Risk Appetite tendencies and a notable affinity for Tagesschau.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Economy profile in Germany.

Audience size
9.7M
in Germany
Gender
47.6%♀
52.4% male
Age
42.3
average years
Country rank
#336
Topic in Germany
Fig. 01

Search interest · 12-month trend

+68%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Economy fans

47.6% are female, 52.4% are male, average age 42.3.

Fig. 02

Gender split

47.6%
Female
52.4%
Male
Demographic split for Economy audience in Germany
MetricValue
Female47.6%
Male52.4%
Average age42.3
Estimated audience size9,739,219
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Economy audience in Germany
Age bracketShare%
16-1912%
20-2917%
30-3922%
40-4924%
50+25%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Economy audience comes from Germany.

Worldwide audience distribution share by country for Economy
CountryShare
United States19.4%
Brazil5.5%
Italy4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Economy audience in Germany is strongest.

Fig. 05

Top regions by affinity

Economy fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~600K1.29×
02Bayern~2M1.17×
03Baden-Württemberg~1.5M1.17×
04Brandenburg~400K1.16×
05Thüringen~300K1.05×
06Sachsen-Anhalt~300K1.03×
07Rheinland-Pfalz~500K1.02×
08Niedersachsen~1M1.01×
09Mecklenburg-Vorpommern~200K0.97×
10Berlin~400K0.94×
11Nordrhein-Westfalen~2M0.93×
12Hessen~700K0.92×
13Hamburg~200K0.92×
14Schleswig-Holstein~300K0.85×
15Bremen~70K0.83×
16Saarland~100K0.80×
Fig. 06

Affinity by region

Affinity by region — Economy, Germany
0.80×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Economy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Economy audience
#·InterestCategoryAffinity×
01Real propertyHome & Garden3.39×
02SixtCars & Mobility3.26×
03Western UnionBusiness & Career2.83×
04Tour de FranceSports2.73×
05SatireLiterature2.68×
06Political scienceBusiness & Career2.49×
07Efficient energy useTechnology & Electronics2.16×
08Artificial intelligenceTechnology & Electronics2.06×
09TagesschauMovies & TV1.88×
10RyanairTravel & Leisure1.85×
11StuttgartTravel & Leisure1.83×
12TransfermarktSports1.80×
13Müller (company)Food & Beverages1.78×
14DüsseldorfTravel & Leisure1.74×
15NatureHome & Garden1.71×
16Electronic funds transferBusiness & Career1.67×
17PoliticsPolitics & Society1.58×
18TattoosFashion & Accessoires1.56×
19Netto Marken-DiscountShopping1.55×
20CelebrityMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Economy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Economy audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.75×
Community OrientationOPEN1.44×
Quality AwarenessPREMIUM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Economy audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.77×
CreativityOPEN0.84×
DIY MentalityTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Economy have in Germany?

Economy has an estimated audience of 9,739,219 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Economy fans?

47.6% of Economy fans are female, 52.4% are male, with an average age of 42.3 years.

03

Which brands do Economy fans like most?

Economy fans show strongest brand affinity for Tagesschau (1.88×), Nature (1.71×), and Müller (company) (1.78×) over the country average.

04

Where do Economy fans live in Germany?

Economy fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2M), Bayern (reach ~2M), and Baden-Württemberg (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Economy fans also like?

Beyond Economy itself, the audience over-indexes on Nature (1.71×), Müller (company) (1.78×), Real property (3.39×), and Ryanair (1.85×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Economy audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Economy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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