A data profile of the people who buy, follow and care about Economy in India — modelled from more than twelve digital signal sources. Economy has an estimated audience of 10,020,269 people in India.
Economy has an estimated audience of 10,020,269 people in India. 24.2% are female, 75.8% are male, average age 33.0. Top brand affinities: Instant messaging, Psychology, Political science, Email, Wikipedia.
Top brand affinities include Instant messaging, Psychology, Political science, with strongest over-indexing on Instant messaging (2× the country average).
Demographically, the Economy audience skews more male with an average age of 33.0, and over-indexes on personality traits such as Career Orientation, Community Orientation.
The typical Economy fan in India is more male, around 33.0 years old, with strong Career Orientation tendencies and a notable affinity for Instant messaging.
The key figures that characterise the Economy profile in India.
24.2% are female, 75.8% are male, average age 33.0.
| Metric | Value |
|---|---|
| Female | 24.2% |
| Male | 75.8% |
| Average age | 33.0 |
| Estimated audience size | 10,020,269 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 29% | |
| 30-39 | 19% | |
| 40-49 | 13% | |
| 50+ | 9% |
of the worldwide Economy audience comes from India.
| Country | Share |
|---|---|
| United States | 19.4% |
| Brazil | 5.5% |
| Italy | 4.9% |
The strongest cross-interests of the Economy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Savings account | Business & Career | 3.02× | ||
| 02 | Political science | Business & Career | 2.92× | ||
| 03 | Food processing | Food & Beverages | 2.84× | ||
| 04 | Macau | Travel & Leisure | 2.67× | ||
| 05 | Self-employment | Business & Career | 2.44× | ||
| 06 | Real property | Home & Garden | 2.28× | ||
| 07 | Instant messaging | Internet & Social Media | 2.00× | ||
| 08 | Anthropology | Business & Career | 1.97× | ||
| 09 | Lodging | Travel & Leisure | 1.93× | ||
| 10 | Wikipedia | Internet & Social Media | 1.86× | ||
| 11 | Passive income | Business & Career | 1.80× | ||
| 12 | Volunteering | Politics & Society | 1.78× | ||
| 13 | Cabinetry | Home & Garden | 1.78× | ||
| 14 | Hindustan | Politics & Society | 1.78× | ||
| 15 | Psychology | Business & Career | 1.73× | ||
| 16 | Innovation | Business & Career | 1.72× | ||
| 17 | Himalayas | Travel & Leisure | 1.60× | ||
| 18 | Technology & Electronics | 1.52× | |||
| 19 | Apartment | Business & Career | 1.52× | ||
| 20 | Social media marketing | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.45× | |
| Community Orientation | OPEN | 1.27× | |
| Mindfulness | BALANCE | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.66× | |
| Social Media Usage | JOY | 0.67× | |
| Creativity | OPEN | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Economy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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