A data profile of the people who buy, follow and care about Economy in Belgium — modelled from more than twelve digital signal sources. Economy has an estimated audience of 1,417,085 people in Belgium.
Economy has an estimated audience of 1,417,085 people in Belgium. 50.3% are female, 49.7% are male, average age 44.4. Top brand affinities: Luxembourg, Innovation, Political science, Psychology, Web application.
Top brand affinities include Luxembourg, Innovation, Political science, with strongest over-indexing on Luxembourg (1.5× the country average).
Demographically, the Economy audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Individualism, Patriotism.
The typical Economy fan in Belgium is balanced, around 44.4 years old, with strong Individualism tendencies and a notable affinity for Luxembourg.
The key figures that characterise the Economy profile in Belgium.
50.3% are female, 49.7% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 44.4 |
| Estimated audience size | 1,417,085 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Economy audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 19.4% |
| Brazil | 5.5% |
| Italy | 4.9% |
The strongest cross-interests of the Economy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Food processing | Food & Beverages | 3.41× | ||
| 02 | Web application | Technology & Electronics | 3.24× | ||
| 03 | Political science | Business & Career | 3.22× | ||
| 04 | Employment website | Business & Career | 2.65× | ||
| 05 | Innovation | Business & Career | 2.13× | ||
| 06 | Employment agency | Business & Career | 2.12× | ||
| 07 | Stuttgart | Travel & Leisure | 2.03× | ||
| 08 | Social media marketing | Business & Career | 2.02× | ||
| 09 | Freelancer | Business & Career | 2.00× | ||
| 10 | Self-employment | Business & Career | 1.89× | ||
| 11 | Lodging | Travel & Leisure | 1.62× | ||
| 12 | Volunteering | Politics & Society | 1.61× | ||
| 13 | Greece | Travel & Leisure | 1.60× | ||
| 14 | Nutrient | Food & Beverages | 1.57× | ||
| 15 | Psychology | Business & Career | 1.53× | ||
| 16 | Technology & Electronics | 1.53× | |||
| 17 | Sunweb | Travel & Leisure | 1.52× | ||
| 18 | Video on demand | Movies & TV | 1.52× | ||
| 19 | Luxembourg | Travel & Leisure | 1.50× | ||
| 20 | Electronics | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.61× | |
| Patriotism | CONSERVATISM | 1.59× | |
| Risk Appetite | THRILL | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.80× | |
| Healthy Lifestyle | BALANCE | 0.89× | |
| Price Sensitivity | PREMIUM | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Economy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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