A data profile of the people who buy, follow and care about Economy in Netherlands — modelled from more than twelve digital signal sources. Economy has an estimated audience of 1,650,991 people in Netherlands.
Economy has an estimated audience of 1,650,991 people in Netherlands. 47.5% are female, 52.5% are male, average age 46.0. Top brand affinities: Jumbo (supermarket), Rabobank, WhatsApp, Hornbach, Aldi.
Top brand affinities include Jumbo (supermarket), Rabobank, WhatsApp, with strongest over-indexing on Jumbo (supermarket) (1.84× the country average).
Demographically, the Economy audience skews balanced with an average age of 46.0, and over-indexes on personality traits such as Career Orientation, Individualism.
The typical Economy fan in Netherlands is balanced, around 46.0 years old, with strong Career Orientation tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the Economy profile in Netherlands.
47.5% are female, 52.5% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 47.5% |
| Male | 52.5% |
| Average age | 46.0 |
| Estimated audience size | 1,650,991 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 36% |
of the worldwide Economy audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 19.4% |
| Brazil | 5.5% |
| Italy | 4.9% |
The strongest cross-interests of the Economy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Innovation | Business & Career | 3.13× | ||
| 02 | Online chat | Technology & Electronics | 2.40× | ||
| 03 | Refrigerator | Home & Garden | 2.14× | ||
| 04 | Instant messaging | Internet & Social Media | 2.10× | ||
| 05 | Internet & Social Media | 1.98× | |||
| 06 | Rabobank | Business & Career | 1.97× | ||
| 07 | Walking | Sports | 1.89× | ||
| 08 | Jumbo (supermarket) | Shopping | 1.84× | ||
| 09 | ABN AMRO | Business & Career | 1.84× | ||
| 10 | Hornbach | Shopping | 1.78× | ||
| 11 | Hair products | Beauty & Wellness | 1.67× | ||
| 12 | TUI | Travel & Leisure | 1.67× | ||
| 13 | Charity and causes | Business & Career | 1.67× | ||
| 14 | Belgium | Travel & Leisure | 1.60× | ||
| 15 | Aldi | Shopping | 1.59× | ||
| 16 | Indeed.com | Business & Career | 1.56× | ||
| 17 | Psychology | Business & Career | 1.54× | ||
| 18 | Canada | Travel & Leisure | 1.52× | ||
| 19 | Internet & Social Media | 1.52× | |||
| 20 | Happiness | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.72× | |
| Individualism | JOY | 1.70× | |
| Early Adopter Mentality | POWER | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.76× | |
| Quality Awareness | PREMIUM | 0.83× | |
| Healthy Lifestyle | BALANCE | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Economy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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