A data profile of the people who buy, follow and care about Google in Netherlands — modelled from more than twelve digital signal sources. Google has an estimated audience of 4,858,857 people in Netherlands.
The average Google fan in Netherlands is 45.3 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Social network, Android (operating system), Online shopping, with strongest over-indexing on Social network (2.09× the country average).
Demographically, the Google audience skews balanced with an average age of 45.3, and over-indexes on personality traits such as Travelling, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Google fan in Netherlands is balanced, around 45.3 years old, with strong Travelling tendencies and a notable affinity for Social network.
The key figures that characterise the Google profile in Netherlands.
54.6% are female, 45.4% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 45.3 |
| Estimated audience size | 4,858,857 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 36% |
of the worldwide Google audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 8.0% |
| China | 4.5% |
| Brazil | 1.9% |
Where the Google audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Zuid-Holland | ~1.5M | 1.32× | |
| 02 | North Holland | ~1M | 1.21× | |
| 03 | North Brabant | ~900K | 1.12× | |
| 04 | Gelderland | ~700K | 1.07× | |
| 05 | Limburg | ~300K | 1.03× | |
| 06 | Overijssel | ~300K | 0.99× | |
| 07 | Flevoland | ~100K | 0.98× | |
| 08 | Friesland | ~200K | 0.93× | |
| 09 | Drenthe | ~100K | 0.84× | |
| 10 | Utrecht | ~300K | 0.78× | |
| 11 | Groningen | ~100K | 0.73× |
The strongest cross-interests of the Google audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 2.92× | ||
| 02 | Video hosting service | Technology & Electronics | 2.78× | ||
| 03 | Technology & Electronics | 2.69× | |||
| 04 | World Wide Web | Internet & Social Media | 2.63× | ||
| 05 | Android (operating system) | Technology & Electronics | 2.52× | ||
| 06 | Mobile device | Technology & Electronics | 2.35× | ||
| 07 | Telecommunication | Technology & Electronics | 2.15× | ||
| 08 | Social network | Internet & Social Media | 2.09× | ||
| 09 | Smartphones | Technology & Electronics | 2.08× | ||
| 10 | Mobile phones | Technology & Electronics | 2.00× | ||
| 11 | Mobile app | Technology & Electronics | 1.98× | ||
| 12 | Claude | Technology & Electronics | 1.77× | ||
| 13 | ABN AMRO | Business & Career | 1.74× | ||
| 14 | Software | Technology & Electronics | 1.72× | ||
| 15 | Discount stores | Shopping | 1.59× | ||
| 16 | Online shopping | Shopping | 1.54× | ||
| 17 | Social media | Business & Career | 1.54× | ||
| 18 | Etos | Health | 1.53× | ||
| 19 | Jumbo (supermarket) | Shopping | 1.52× | ||
| 20 | Child | Kids & Family | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.24× | |
| Urban Lifestyle | OPEN | 1.09× | |
| Social Media Usage | JOY | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.70× | |
| Patriotism | CONSERVATISM | 0.70× | |
| Individualism | JOY | 0.72× |
Google has an estimated audience of 4,858,857 people in Netherlands, concentrated in Zuid-Holland and North Holland.
54.6% of Google fans are female, 45.4% are male, with an average age of 45.3 years.
Google fans show strongest brand affinity for Social network (2.09×), Android (operating system) (2.52×), and Online shopping (1.54×) over the country average.
Google fans in Netherlands are most concentrated in Zuid-Holland (reach ~1.5M), North Holland (reach ~1M), and North Brabant (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Google itself, the audience over-indexes on Android (operating system) (2.52×), Online shopping (1.54×), Wikipedia (2.92×), and Jumbo (supermarket) (1.52×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Google. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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