A data profile of the people who buy, follow and care about Child in Netherlands — modelled from more than twelve digital signal sources. Child has an estimated audience of 4,733,481 people in Netherlands.
Child has an estimated audience of 4,733,481 people in Netherlands. 70.8% are female, 29.2% are male, average age 44.7. Top brand affinities: Jumbo (supermarket), Reddit, WhatsApp, Rabobank, Kruidvat.
Top brand affinities include Jumbo (supermarket), Reddit, WhatsApp, with strongest over-indexing on Jumbo (supermarket) (1.82× the country average).
Demographically, the Child audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Extroversion, Mindfulness.
The typical Child fan in Netherlands is more female, around 44.7 years old, with strong Extroversion tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the Child profile in Netherlands.
70.8% are female, 29.2% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 70.8% |
| Male | 29.2% |
| Average age | 44.7 |
| Estimated audience size | 4,733,481 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Child audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 20.6% |
| Italy | 4.8% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Child audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Internet & Social Media | 2.77× | |||
| 02 | Walking | Sports | 2.09× | ||
| 03 | Etos | Health | 1.98× | ||
| 04 | Toys | Games | 1.89× | ||
| 05 | Internet & Social Media | 1.87× | |||
| 06 | Hair products | Beauty & Wellness | 1.86× | ||
| 07 | Jumbo (supermarket) | Shopping | 1.82× | ||
| 08 | Happiness | Health | 1.79× | ||
| 09 | Family | Kids & Family | 1.74× | ||
| 10 | Psychology | Business & Career | 1.72× | ||
| 11 | Rabobank | Business & Career | 1.70× | ||
| 12 | Hornbach | Shopping | 1.68× | ||
| 13 | Kruidvat | Shopping | 1.64× | ||
| 14 | Belgium | Travel & Leisure | 1.63× | ||
| 15 | Education | Business & Career | 1.60× | ||
| 16 | Aldi | Shopping | 1.58× | ||
| 17 | Shoes | Fashion & Accessoires | 1.56× | ||
| 18 | Pets | Pets & Animals | 1.52× | ||
| 19 | Current events | Arts & Culture | 1.52× | ||
| 20 | Internet & Social Media | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.57× | |
| Mindfulness | BALANCE | 1.42× | |
| Early Adopter Mentality | POWER | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.87× | |
| Luxury Orientation | PREMIUM | 0.96× | |
| Individualism | JOY | 1.03× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Child. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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