Child Audience in Mexico
Child has an estimated audience of 11,712,098 people in Mexico. 57.2% are female, 42.8% are male, average age 33.9. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Sarcasm.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (290.72× the country average). Demographically, the Child audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Kids & Family · Type: Topic
Demographics of Child fans
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 33.9 |
| Estimated audience size | 11,712,098 |
Audience persona
The typical Child fan in Mexico is more female, around 33.9 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of Child fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 290.72× | Shopping |
| Costa Rica | 485.63× | Travel & Leisure |
| Game consoles | 168.72× | Technology & Electronics |
| Catholic Church | 127.84× | Politics & Society |
| Sarcasm | 89.55× | Politics & Society |
| Mobile game | 72.78× | Games |
| Travel agency | 83.71× | Travel & Leisure |
| Exfoliation (cosmetology) | 158.2× | Beauty & Wellness |
| Banana | 61.65× | Food & Beverages |
| Valentine's Day | 117.58× | Kids & Family |
| El País | 61× | News |
| Broadcasting of sports events | 71.38× | Movies & TV |
| Dentistry | 55.16× | Business & Career |
| Daily Horoscope | 533.4× | Internet & Social Media |
| Sexology | 41.53× | Kids & Family |
| Freeware | 31.15× | Technology & Electronics |
| Breastfeeding | 40.23× | Kids & Family |
| Multi-level marketing | 47.37× | Business & Career |
| Pilsner | 50.62× | Food & Beverages |
| Orange (fruit) | 46.07× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 26.26 |
| Travelling | THRILL | 21.86 |
| Urban Lifestyle | OPEN | 4.03 |
| Design Affinity | PREMIUM | 2.64 |
| Career Orientation | POWER | 2.5 |
| Risk Appetite | THRILL | 2.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.6% |
| Italy | 4.8% |
| United Kingdom | 4.6% |
See Child audiences in other countries
More Kids & Family audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Child. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.