A data profile of the people who buy, follow and care about Child in Mexico — modelled from more than twelve digital signal sources. Child has an estimated audience of 11,712,098 people in Mexico.
Child has an estimated audience of 11,712,098 people in Mexico. 57.2% are female, 42.8% are male, average age 33.9. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Sarcasm.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (290.72× the country average).
Demographically, the Child audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Child fan in Mexico is more female, around 33.9 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Child profile in Mexico.
57.2% are female, 42.8% are male, average age 33.9.
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 33.9 |
| Estimated audience size | 11,712,098 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 9% |
of the worldwide Child audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 20.6% |
| Italy | 4.8% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Child audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 533.40× | ||
| 02 | Costa Rica | Travel & Leisure | 485.63× | ||
| 03 | Shopping and fashion | Shopping | 290.72× | ||
| 04 | Game consoles | Technology & Electronics | 168.72× | ||
| 05 | Exfoliation (cosmetology) | Beauty & Wellness | 158.20× | ||
| 06 | Catholic Church | Politics & Society | 127.84× | ||
| 07 | Valentine's Day | Kids & Family | 117.58× | ||
| 08 | Sarcasm | Politics & Society | 89.55× | ||
| 09 | Travel agency | Travel & Leisure | 83.71× | ||
| 10 | Mobile game | Games | 72.78× | ||
| 11 | Broadcasting of sports events | Movies & TV | 71.38× | ||
| 12 | Banana | Food & Beverages | 61.65× | ||
| 13 | El País | News | 61.00× | ||
| 14 | Dentistry | Business & Career | 55.16× | ||
| 15 | Pilsner | Food & Beverages | 50.62× | ||
| 16 | Multi-level marketing | Business & Career | 47.37× | ||
| 17 | Orange (fruit) | Food & Beverages | 46.07× | ||
| 18 | Sexology | Kids & Family | 41.53× | ||
| 19 | Breastfeeding | Kids & Family | 40.23× | ||
| 20 | Freeware | Technology & Electronics | 31.15× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 26.26× | |
| Travelling | THRILL | 21.86× | |
| Urban Lifestyle | OPEN | 4.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.47× | |
| Tradition | CONSERVATISM | 0.83× | |
| Creativity | OPEN | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Child. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.