Child Audience in United Kingdom
Child has an estimated audience of 24,113,133 people in United Kingdom. 69.3% are female, 30.7% are male, average age 43.8. Top brand affinities: Weddings, Hobby, Distilled beverage, WhatsApp, TUI.
Top brand affinities include Weddings, Hobby, Distilled beverage, with strongest over-indexing on Weddings (1.92× the country average). Demographically, the Child audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.
Category: Kids & Family · Type: Topic
Demographics of Child fans
| Metric | Value |
|---|---|
| Female | 69.3% |
| Male | 30.7% |
| Average age | 43.8 |
| Estimated audience size | 24,113,133 |
Audience persona
The typical Child fan in United Kingdom is more female, around 43.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Weddings.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Weddings | 1.92× | Kids & Family |
| Hobby | 1.77× | Home & Garden |
| Distilled beverage | 1.71× | Food & Beverages |
| 1.74× | Internet & Social Media | |
| TUI | 1.69× | Travel & Leisure |
| TripAdvisor | 1.74× | Travel & Leisure |
| Purchase discount | 2.99× | Shopping |
| Expensive Taste | 2.03× | Business & Career |
| Volunteering | 1.62× | Politics & Society |
| Bored Panda | 3.01× | Internet & Social Media |
| Refrigerator | 1.76× | Home & Garden |
| Real property | 2.19× | Home & Garden |
| DeviantArt | 2.71× | Internet & Social Media |
| Betfair | 1.76× | Games |
| Home business | 2.88× | Business & Career |
| Mango | 2.85× | Shopping |
| Kitchenware | 1.76× | Home & Garden |
| Summer vacation | 1.8× | Travel & Leisure |
| Luxury yacht | 2.1× | Travel & Leisure |
| Crossword | 1.66× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.23 |
| Price Sensitivity | PREMIUM | 1.16 |
| Creativity | OPEN | 1.11 |
| Indulgence | JOY | 1.05 |
| Social Media Usage | JOY | 1.04 |
| Family Orientation | CONSERVATISM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.6% |
| Italy | 4.8% |
| United Kingdom | 4.6% |
See Child audiences in other countries
More Kids & Family audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Child. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.