A data profile of the people who buy, follow and care about Child in United Kingdom — modelled from more than twelve digital signal sources. Child has an estimated audience of 24,113,133 people in United Kingdom.
Child has an estimated audience of 24,113,133 people in United Kingdom. 69.3% are female, 30.7% are male, average age 43.8. Top brand affinities: Hobby, Kitchen, Distilled beverage, Volunteering, Aldi.
Top brand affinities include Hobby, Kitchen, Distilled beverage, with strongest over-indexing on Hobby (2.08× the country average).
Demographically, the Child audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Convenience Orientation, Healthy Lifestyle.
The typical Child fan in United Kingdom is more female, around 43.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Hobby.
The key figures that characterise the Child profile in United Kingdom.
69.3% are female, 30.7% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 69.3% |
| Male | 30.7% |
| Average age | 43.8 |
| Estimated audience size | 24,113,133 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Child audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.6% |
| Italy | 4.8% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Child audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Adoption | Kids & Family | 2.58× | ||
| 02 | Hot tub | Home & Garden | 2.28× | ||
| 03 | Esso | Cars & Mobility | 2.18× | ||
| 04 | Wikipedia | Internet & Social Media | 2.17× | ||
| 05 | Volunteering | Politics & Society | 2.15× | ||
| 06 | Mother's Day | Kids & Family | 2.15× | ||
| 07 | Refrigerator | Home & Garden | 2.10× | ||
| 08 | Hobby | Home & Garden | 2.08× | ||
| 09 | Satire | Literature | 2.06× | ||
| 10 | William Hill (bookmaker) | Games | 1.92× | ||
| 11 | Distilled beverage | Food & Beverages | 1.91× | ||
| 12 | Internet & Social Media | 1.88× | |||
| 13 | Mobile home | Cars & Mobility | 1.79× | ||
| 14 | Aldi | Shopping | 1.75× | ||
| 15 | Betfair | Games | 1.75× | ||
| 16 | Kitchen | Home & Garden | 1.74× | ||
| 17 | Breaking news | Movies & TV | 1.74× | ||
| 18 | EBay | Shopping | 1.66× | ||
| 19 | Energy | Home & Garden | 1.53× | ||
| 20 | Weddings | Kids & Family | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.42× | |
| Healthy Lifestyle | BALANCE | 1.25× | |
| Extroversion | THRILL | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.87× | |
| Design Affinity | PREMIUM | 0.88× | |
| Risk Appetite | THRILL | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Child. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.