A data profile of the people who buy, follow and care about Child in India — modelled from more than twelve digital signal sources. Child has an estimated audience of 18,055,589 people in India.
Child has an estimated audience of 18,055,589 people in India. 33.8% are female, 66.2% are male, average age 33.6. Top brand affinities: Family, Genetics, Psychology, Instant messaging, Toys.
Top brand affinities include Family, Genetics, Psychology, with strongest over-indexing on Family (1.69× the country average).
Demographically, the Child audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Mindfulness, Career Orientation.
The typical Child fan in India is more male, around 33.6 years old, with strong Mindfulness tendencies and a notable affinity for Family.
The key figures that characterise the Child profile in India.
33.8% are female, 66.2% are male, average age 33.6.
| Metric | Value |
|---|---|
| Female | 33.8% |
| Male | 66.2% |
| Average age | 33.6 |
| Estimated audience size | 18,055,589 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 32% | |
| 30-39 | 22% | |
| 40-49 | 12% | |
| 50+ | 8% |
of the worldwide Child audience comes from India.
| Country | Share |
|---|---|
| United States | 20.6% |
| Italy | 4.8% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Child audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Genetics | Kids & Family | 3.35× | ||
| 02 | Doraemon | Literature | 2.70× | ||
| 03 | Kindergarten | Kids & Family | 2.59× | ||
| 04 | UNICEF | Politics & Society | 2.43× | ||
| 05 | Leather | Fashion & Accessoires | 1.98× | ||
| 06 | Videography | Internet & Social Media | 1.84× | ||
| 07 | Cabinetry | Home & Garden | 1.82× | ||
| 08 | Real property | Home & Garden | 1.80× | ||
| 09 | Toys | Games | 1.75× | ||
| 10 | Family | Kids & Family | 1.69× | ||
| 11 | Necklace | Fashion & Accessoires | 1.66× | ||
| 12 | Bracelet | Fashion & Accessoires | 1.63× | ||
| 13 | Drawing | Home & Garden | 1.62× | ||
| 14 | Psychology | Business & Career | 1.61× | ||
| 15 | Volunteering | Politics & Society | 1.58× | ||
| 16 | Instant messaging | Internet & Social Media | 1.55× | ||
| 17 | Wikipedia | Internet & Social Media | 1.55× | ||
| 18 | Himalayas | Travel & Leisure | 1.55× | ||
| 19 | Spas | Beauty & Wellness | 1.54× | ||
| 20 | Desserts | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.28× | |
| Career Orientation | POWER | 1.21× | |
| Family Orientation | CONSERVATISM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.82× | |
| Price Sensitivity | PREMIUM | 0.87× | |
| Travelling | THRILL | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Child. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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