A data profile of the people who buy, follow and care about Child in Denmark — modelled from more than twelve digital signal sources. Child has an estimated audience of 2,341,317 people in Denmark.
Child has an estimated audience of 2,341,317 people in Denmark. 70.3% are female, 29.7% are male, average age 45.2. Top brand affinities: Toys, Self-esteem, Uniqlo, Lingerie, Department store.
Top brand affinities include Toys, Self-esteem, Uniqlo, with strongest over-indexing on Toys (1.7× the country average).
Demographically, the Child audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Community Orientation, Extroversion.
The typical Child fan in Denmark is more female, around 45.2 years old, with strong Community Orientation tendencies and a notable affinity for Toys.
The key figures that characterise the Child profile in Denmark.
70.3% are female, 29.7% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 70.3% |
| Male | 29.7% |
| Average age | 45.2 |
| Estimated audience size | 2,341,317 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 35% |
of the worldwide Child audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 20.6% |
| Italy | 4.8% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Child audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Toys | Games | 1.70× | ||
| 02 | Self-esteem | Health | 1.65× | ||
| 03 | Uniqlo | Shopping | 1.61× | ||
| 04 | Department store | Shopping | 1.61× | ||
| 05 | Luxury real estate | Business & Career | 1.61× | ||
| 06 | Animal rights | Politics & Society | 1.61× | ||
| 07 | Natural skin care | Beauty & Wellness | 1.61× | ||
| 08 | Manicure | Beauty & Wellness | 1.61× | ||
| 09 | Fast casual restaurants | Food & Beverages | 1.61× | ||
| 10 | Cupcake | Food & Beverages | 1.61× | ||
| 11 | Wedding dress | Fashion & Accessoires | 1.60× | ||
| 12 | Lingerie | Fashion & Accessoires | 1.59× | ||
| 13 | Bikini | Fashion & Accessoires | 1.58× | ||
| 14 | Wedding ring | Fashion & Accessoires | 1.56× | ||
| 15 | Sephora | Shopping | 1.54× | ||
| 16 | Intersport | Shopping | 1.53× | ||
| 17 | Interflora | Shopping | 1.53× | ||
| 18 | Charity and causes | Business & Career | 1.52× | ||
| 19 | Permanent makeup | Beauty & Wellness | 1.52× | ||
| 20 | Cholesterol | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.52× | |
| Extroversion | THRILL | 1.46× | |
| Early Adopter Mentality | POWER | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.96× | |
| Urban Lifestyle | OPEN | 0.99× | |
| Sustainability | BALANCE | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Child. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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