A data profile of the people who buy, follow and care about Uniqlo in Denmark — modelled from more than twelve digital signal sources. Uniqlo has an estimated audience of 798,157 people in Denmark.
Uniqlo has an estimated audience of 798,157 people in Denmark. 59.0% are female, 41.0% are male, average age 36.5. Top brand affinities: Mango, Fine art, Drop shipping, COS, Charlotte Tilbury.
Top brand affinities include Mango, Fine art, Drop shipping, with strongest over-indexing on Mango (7.73× the country average).
Demographically, the Uniqlo audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Patriotism, Social Media Usage.
The typical Uniqlo fan in Denmark is more female, around 36.5 years old, with strong Patriotism tendencies and a notable affinity for Mango.
The key figures that characterise the Uniqlo profile in Denmark.
59.0% are female, 41.0% are male, average age 36.5.
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 36.5 |
| Estimated audience size | 798,157 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 24% | |
| 30-39 | 14% | |
| 40-49 | 16% | |
| 50+ | 19% |
of the worldwide Uniqlo audience comes from Denmark.
| Country | Share |
|---|---|
| Japan | 19.2% |
| China | 14.1% |
| United States | 10.2% |
The strongest cross-interests of the Uniqlo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Charlotte Tilbury | Beauty & Wellness | 8.80× | ||
| 02 | Mango | Shopping | 7.73× | ||
| 03 | COS | Shopping | 5.55× | ||
| 04 | Vintage clothing | Fashion & Accessoires | 4.00× | ||
| 05 | Houseplant | Home & Garden | 3.95× | ||
| 06 | Drop shipping | Shopping | 3.59× | ||
| 07 | Weaving | Fashion & Accessoires | 3.47× | ||
| 08 | Fine art | Business & Career | 3.39× | ||
| 09 | Vacation rental | Travel & Leisure | 3.32× | ||
| 10 | Knitting needle | Fashion & Accessoires | 3.24× | ||
| 11 | Modern art | Arts & Culture | 3.16× | ||
| 12 | Industrial design | Business & Career | 3.10× | ||
| 13 | Freight transport | Cars & Mobility | 2.71× | ||
| 14 | Renovation | Home & Garden | 2.69× | ||
| 15 | Museum | Arts & Culture | 2.56× | ||
| 16 | Gift | Shopping | 2.43× | ||
| 17 | Magazines | Literature | 2.28× | ||
| 18 | Women's clothing | Fashion & Accessoires | 2.20× | ||
| 19 | Boozt | Shopping | 1.81× | ||
| 20 | Shoes | Fashion & Accessoires | 1.73× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 4.50× | |
| Social Media Usage | JOY | 1.70× | |
| Travelling | THRILL | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.55× | |
| Travelling | THRILL | 1.47× | |
| Social Media Usage | JOY | 1.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Uniqlo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.