A data profile of the people who buy, follow and care about Magazines in Denmark — modelled from more than twelve digital signal sources. Magazines has an estimated audience of 1,536,108 people in Denmark.
Magazines has an estimated audience of 1,536,108 people in Denmark. 54.0% are female, 46.0% are male, average age 45.7. Top brand affinities: Elgiganten, Do it yourself (DIY), Uniqlo, Germany, Hairstyle.
Top brand affinities include Elgiganten, Do it yourself (DIY), Uniqlo, with strongest over-indexing on Elgiganten (1.55× the country average).
Demographically, the Magazines audience skews balanced with an average age of 45.7, and over-indexes on personality traits such as Extroversion, Community Orientation.
The typical Magazines fan in Denmark is balanced, around 45.7 years old, with strong Extroversion tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Magazines profile in Denmark.
54.0% are female, 46.0% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 45.7 |
| Estimated audience size | 1,536,108 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 15% | |
| 40-49 | 22% | |
| 50+ | 39% |
of the worldwide Magazines audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 19.9% |
| Italy | 4.9% |
| United Kingdom | 4.7% |
The strongest cross-interests of the Magazines audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Uniqlo | Shopping | 2.28× | ||
| 02 | Subscription business model | Shopping | 2.04× | ||
| 03 | Hairstyle | Beauty & Wellness | 1.91× | ||
| 04 | Science fiction movies | Movies & TV | 1.89× | ||
| 05 | First-person shooter games | Games | 1.80× | ||
| 06 | Musical theatre | Movies & TV | 1.67× | ||
| 07 | Gambling | Games | 1.65× | ||
| 08 | Fiction books | Literature | 1.62× | ||
| 09 | Heat pump | Home & Garden | 1.61× | ||
| 10 | Viral video | Internet & Social Media | 1.60× | ||
| 11 | Musical film | Movies & TV | 1.60× | ||
| 12 | Germany | Travel & Leisure | 1.58× | ||
| 13 | Charity and causes | Business & Career | 1.57× | ||
| 14 | Elgiganten | Shopping | 1.55× | ||
| 15 | Do it yourself (DIY) | Home & Garden | 1.54× | ||
| 16 | Online games | Games | 1.54× | ||
| 17 | Roskilde Festival | Music & Radio | 1.54× | ||
| 18 | Celebrity | Movies & TV | 1.51× | ||
| 19 | Bars | Travel & Leisure | 1.51× | ||
| 20 | Wikipedia | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.38× | |
| Community Orientation | OPEN | 1.35× | |
| Early Adopter Mentality | POWER | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.82× | |
| Price Sensitivity | PREMIUM | 0.91× | |
| Social Media Usage | JOY | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Magazines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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