A data profile of the people who buy, follow and care about Magazines in Belgium — modelled from more than twelve digital signal sources. Magazines has an estimated audience of 4,197,633 people in Belgium.
Magazines has an estimated audience of 4,197,633 people in Belgium. 55.6% are female, 44.4% are male, average age 45.3. Top brand affinities: Viral video, Romance novels, Democracy, Crossword, Political science.
Top brand affinities include Viral video, Romance novels, Democracy, with strongest over-indexing on Viral video (1.52× the country average).
Demographically, the Magazines audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Patriotism, Mindfulness.
The typical Magazines fan in Belgium is more female, around 45.3 years old, with strong Patriotism tendencies and a notable affinity for Viral video.
The key figures that characterise the Magazines profile in Belgium.
55.6% are female, 44.4% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 45.3 |
| Estimated audience size | 4,197,633 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 37% |
of the worldwide Magazines audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 19.9% |
| Italy | 4.9% |
| United Kingdom | 4.7% |
The strongest cross-interests of the Magazines audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Yahoo! | Internet & Social Media | 1.63× | ||
| 02 | Romance novels | Literature | 1.61× | ||
| 03 | Public library | Literature | 1.61× | ||
| 04 | New Zealand | Travel & Leisure | 1.58× | ||
| 05 | Scuba diving | Travel & Leisure | 1.56× | ||
| 06 | Viral video | Internet & Social Media | 1.52× | ||
| 07 | Crossword | Games | 1.52× | ||
| 08 | Mystery fiction | Literature | 1.52× | ||
| 09 | Voici | News | 1.52× | ||
| 10 | Reuse | Home & Garden | 1.52× | ||
| 11 | Standup paddleboarding | Sports | 1.52× | ||
| 12 | Charlotte Tilbury | Beauty & Wellness | 1.52× | ||
| 13 | Herbalism | Health | 1.52× | ||
| 14 | Keanu Reeves | Movies & TV | 1.52× | ||
| 15 | Aromatherapy | Home & Garden | 1.52× | ||
| 16 | Democracy | Politics & Society | 1.51× | ||
| 17 | Political science | Business & Career | 1.51× | ||
| 18 | France 2 | Movies & TV | 1.51× | ||
| 19 | Pension | Business & Career | 1.51× | ||
| 20 | Pattaya | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.22× | |
| Mindfulness | BALANCE | 1.21× | |
| Community Orientation | OPEN | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.98× | |
| Spirituality | BALANCE | 0.99× | |
| Creativity | OPEN | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Magazines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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