A data profile of the people who buy, follow and care about Magazines in Mexico — modelled from more than twelve digital signal sources. Magazines has an estimated audience of 11,145,816 people in Mexico.
Magazines has an estimated audience of 11,145,816 people in Mexico. 50.7% are female, 49.3% are male, average age 34.6. Top brand affinities: Shopping and fashion, Costa Rica, Love & Sex, Game consoles, Exfoliation (cosmetology).
Top brand affinities include Shopping and fashion, Costa Rica, Love & Sex, with strongest over-indexing on Shopping and fashion (88.32× the country average).
Demographically, the Magazines audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Magazines fan in Mexico is balanced, around 34.6 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Magazines profile in Mexico.
50.7% are female, 49.3% are male, average age 34.6.
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 34.6 |
| Estimated audience size | 11,145,816 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 11% |
of the worldwide Magazines audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 19.9% |
| Italy | 4.9% |
| United Kingdom | 4.7% |
The strongest cross-interests of the Magazines audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 150.41× | ||
| 02 | Exfoliation (cosmetology) | Beauty & Wellness | 132.87× | ||
| 03 | Costa Rica | Travel & Leisure | 128.57× | ||
| 04 | Shopping and fashion | Shopping | 88.32× | ||
| 05 | Game consoles | Technology & Electronics | 61.84× | ||
| 06 | Sarcasm | Politics & Society | 37.07× | ||
| 07 | Catholic Church | Politics & Society | 35.53× | ||
| 08 | Dentistry | Business & Career | 28.53× | ||
| 09 | Travel agency | Travel & Leisure | 28.02× | ||
| 10 | Mobile game | Games | 27.03× | ||
| 11 | Broadcasting of sports events | Movies & TV | 26.82× | ||
| 12 | Freeware | Technology & Electronics | 24.60× | ||
| 13 | Civil service | Politics & Society | 23.40× | ||
| 14 | General practitioner | Health | 22.04× | ||
| 15 | Public administration | Business & Career | 22.04× | ||
| 16 | Doctor of Medicine | Business & Career | 20.84× | ||
| 17 | Made in USA | Business & Career | 20.67× | ||
| 18 | Valentine's Day | Kids & Family | 20.00× | ||
| 19 | Breastfeeding | Kids & Family | 19.99× | ||
| 20 | El País | News | 14.18× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 7.91× | |
| Travelling | THRILL | 7.88× | |
| Risk Appetite | THRILL | 2.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.66× | |
| Tradition | CONSERVATISM | 1.00× | |
| Healthy Lifestyle | BALANCE | 1.02× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Magazines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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