Magazines Audience in Mexico

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Magazines has an estimated audience of 11,145,816 people in Mexico. 50.7% are female, 49.3% are male, average age 34.6. Top brand affinities: Freeware, TikTok, Sarcasm, Dentistry, Made in USA.

Top brand affinities include Freeware, TikTok, Sarcasm, with strongest over-indexing on Freeware (5.17× the country average). Demographically, the Magazines audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as Risk Appetite, Mindfulness.

Category: Literature · Type: Topic

Demographics of Magazines fans

Demographic split for Magazines audience in Mexico
MetricValue
Female50.7%
Male49.3%
Average age34.6
Estimated audience size11,145,816

Audience persona

The typical Magazines fan in Mexico is balanced, around 34.6 years old, with strong Risk Appetite tendencies and a notable affinity for Freeware.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Magazines audience
BrandAffinityCategory
Freeware5.17×Technology & Electronics
TikTok2.36×Internet & Social Media
Sarcasm3.5×Politics & Society
Dentistry3.7×Business & Career
Made in USA5.75×Business & Career
New Testament5.64×Politics & Society
Civil service5.92×Politics & Society
Live television5.03×Movies & TV
Breastfeeding4.1×Kids & Family
Game consoles2.16×Technology & Electronics
MSN2.41×News
Catholic Church2.21×Politics & Society
Travel agency2.73×Travel & Leisure
Public administration4.75×Business & Career
Pedro Pascal2.6×Movies & TV
Stone Island20×Fashion & Accessoires
Beauty salons1.6×Beauty & Wellness
Credit cards1.52×Business & Career
Furniture1.51×Home & Garden
Cardiology5.17×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Magazines audience
TraitClusterScore
Risk AppetiteTHRILL2.84
MindfulnessBALANCE2.46
Design AffinityPREMIUM2.25
Quality AwarenessPREMIUM2.01
Family OrientationCONSERVATISM1.98
Luxury OrientationPREMIUM1.98

Worldwide distribution

Worldwide audience distribution share by country for Magazines
CountryShare
United States19.9%
Italy4.9%
United Kingdom4.7%

See Magazines audiences in other countries

More Literature audiences in Mexico

How to read this data

Audience size is the estimated number of people in Mexico who actively search for Magazines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.