Magazines Audience in Mexico
Magazines has an estimated audience of 11,145,816 people in Mexico. 50.7% are female, 49.3% are male, average age 34.6. Top brand affinities: Shopping and fashion, Costa Rica, Love & Sex, Game consoles, Exfoliation (cosmetology).
Top brand affinities include Shopping and fashion, Costa Rica, Love & Sex, with strongest over-indexing on Shopping and fashion (88.32× the country average). Demographically, the Magazines audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Literature · Type: Topic
Demographics of Magazines fans
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 34.6 |
| Estimated audience size | 11,145,816 |
Audience persona
The typical Magazines fan in Mexico is balanced, around 34.6 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of Magazines fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 88.32× | Shopping |
| Costa Rica | 128.57× | Travel & Leisure |
| Love & Sex | 150.41× | Kids & Family |
| Game consoles | 61.84× | Technology & Electronics |
| Exfoliation (cosmetology) | 132.87× | Beauty & Wellness |
| Catholic Church | 35.53× | Politics & Society |
| Sarcasm | 37.07× | Politics & Society |
| Mobile game | 27.03× | Games |
| Travel agency | 28.02× | Travel & Leisure |
| Dentistry | 28.53× | Business & Career |
| Freeware | 24.6× | Technology & Electronics |
| Broadcasting of sports events | 26.82× | Movies & TV |
| Breastfeeding | 19.99× | Kids & Family |
| Doctor of Medicine | 20.84× | Business & Career |
| El País | 14.18× | News |
| General practitioner | 22.04× | Health |
| Public administration | 22.04× | Business & Career |
| Civil service | 23.4× | Politics & Society |
| Made in USA | 20.67× | Business & Career |
| Valentine's Day | 20× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 7.91 |
| Travelling | THRILL | 7.88 |
| Risk Appetite | THRILL | 2.94 |
| Mindfulness | BALANCE | 2.86 |
| Career Orientation | POWER | 2.48 |
| Design Affinity | PREMIUM | 2.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.9% |
| Italy | 4.9% |
| United Kingdom | 4.7% |
See Magazines audiences in other countries
More Literature audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Magazines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.