Magazines Audience in Mexico

Magazines has an estimated audience of 11,145,816 people in Mexico. 50.7% are female, 49.3% are male, average age 34.6. Top brand affinities: Freeware, TikTok, Sarcasm, Dentistry, Made in USA.
Top brand affinities include Freeware, TikTok, Sarcasm, with strongest over-indexing on Freeware (5.17× the country average). Demographically, the Magazines audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as Risk Appetite, Mindfulness.
Category: Literature · Type: Topic
Demographics of Magazines fans
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 34.6 |
| Estimated audience size | 11,145,816 |
Audience persona
The typical Magazines fan in Mexico is balanced, around 34.6 years old, with strong Risk Appetite tendencies and a notable affinity for Freeware.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Freeware | 5.17× | Technology & Electronics |
| TikTok | 2.36× | Internet & Social Media |
| Sarcasm | 3.5× | Politics & Society |
| Dentistry | 3.7× | Business & Career |
| Made in USA | 5.75× | Business & Career |
| New Testament | 5.64× | Politics & Society |
| Civil service | 5.92× | Politics & Society |
| Live television | 5.03× | Movies & TV |
| Breastfeeding | 4.1× | Kids & Family |
| Game consoles | 2.16× | Technology & Electronics |
| MSN | 2.41× | News |
| Catholic Church | 2.21× | Politics & Society |
| Travel agency | 2.73× | Travel & Leisure |
| Public administration | 4.75× | Business & Career |
| Pedro Pascal | 2.6× | Movies & TV |
| Stone Island | 20× | Fashion & Accessoires |
| Beauty salons | 1.6× | Beauty & Wellness |
| Credit cards | 1.52× | Business & Career |
| Furniture | 1.51× | Home & Garden |
| Cardiology | 5.17× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.84 |
| Mindfulness | BALANCE | 2.46 |
| Design Affinity | PREMIUM | 2.25 |
| Quality Awareness | PREMIUM | 2.01 |
| Family Orientation | CONSERVATISM | 1.98 |
| Luxury Orientation | PREMIUM | 1.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.9% |
| Italy | 4.9% |
| United Kingdom | 4.7% |
See Magazines audiences in other countries
More Literature audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Magazines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.