Magazines Audience in Mexico

Magazines has an estimated audience of 11,145,816 people in Mexico. 50.7% are female, 49.3% are male, average age 34.6. Top brand affinities: Shopping and fashion, Costa Rica, Love & Sex, Game consoles, Exfoliation (cosmetology).

Top brand affinities include Shopping and fashion, Costa Rica, Love & Sex, with strongest over-indexing on Shopping and fashion (88.32× the country average). Demographically, the Magazines audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as Spirituality, Travelling.

Category: Literature · Type: Topic

Demographics of Magazines fans

Demographic split for Magazines audience in Mexico
MetricValue
Female50.7%
Male49.3%
Average age34.6
Estimated audience size11,145,816

Audience persona

The typical Magazines fan in Mexico is balanced, around 34.6 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.

Top brand affinities of Magazines fans

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Magazines audience
BrandAffinityCategory
Shopping and fashion88.32×Shopping
Costa Rica128.57×Travel & Leisure
Love & Sex150.41×Kids & Family
Game consoles61.84×Technology & Electronics
Exfoliation (cosmetology)132.87×Beauty & Wellness
Catholic Church35.53×Politics & Society
Sarcasm37.07×Politics & Society
Mobile game27.03×Games
Travel agency28.02×Travel & Leisure
Dentistry28.53×Business & Career
Freeware24.6×Technology & Electronics
Broadcasting of sports events26.82×Movies & TV
Breastfeeding19.99×Kids & Family
Doctor of Medicine20.84×Business & Career
El País14.18×News
General practitioner22.04×Health
Public administration22.04×Business & Career
Civil service23.4×Politics & Society
Made in USA20.67×Business & Career
Valentine's Day20×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Magazines audience
TraitClusterScore
SpiritualityBALANCE7.91
TravellingTHRILL7.88
Risk AppetiteTHRILL2.94
MindfulnessBALANCE2.86
Career OrientationPOWER2.48
Design AffinityPREMIUM2.12

Worldwide distribution

Worldwide audience distribution share by country for Magazines
CountryShare
United States19.9%
Italy4.9%
United Kingdom4.7%

See Magazines audiences in other countries

More Literature audiences in Mexico

How to read this data

Audience size is the estimated number of people in Mexico who actively search for Magazines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.