A data profile of the people who buy, follow and care about Bars in Denmark — modelled from more than twelve digital signal sources. Bars has an estimated audience of 973,346 people in Denmark.
Bars has an estimated audience of 973,346 people in Denmark. 49.0% are female, 51.0% are male, average age 45.7. Top brand affinities: Føtex, Momondo, McDonald's, Nightclubs, Delivery (commerce).
Top brand affinities include Føtex, Momondo, McDonald's, with strongest over-indexing on Føtex (1.53× the country average).
Demographically, the Bars audience skews balanced with an average age of 45.7, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical Bars fan in Denmark is balanced, around 45.7 years old, with strong Social Media Usage tendencies and a notable affinity for Føtex.
The key figures that characterise the Bars profile in Denmark.
49.0% are female, 51.0% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 45.7 |
| Estimated audience size | 973,346 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 15% | |
| 40-49 | 25% | |
| 50+ | 36% |
of the worldwide Bars audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 21.9% |
| Italy | 6.1% |
| United Kingdom | 5.8% |
The strongest cross-interests of the Bars audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nightclubs | Music & Radio | 2.71× | ||
| 02 | Delivery (commerce) | Food & Beverages | 2.05× | ||
| 03 | Beaches | Travel & Leisure | 1.73× | ||
| 04 | Beer | Food & Beverages | 1.68× | ||
| 05 | Dance | Business & Career | 1.62× | ||
| 06 | Momondo | Travel & Leisure | 1.61× | ||
| 07 | Desserts | Food & Beverages | 1.59× | ||
| 08 | Veganism | Food & Beverages | 1.59× | ||
| 09 | Barbecue | Food & Beverages | 1.58× | ||
| 10 | X | Internet & Social Media | 1.57× | ||
| 11 | McDonald's | Food & Beverages | 1.56× | ||
| 12 | Pop music | Music & Radio | 1.56× | ||
| 13 | Kvickly | Food & Beverages | 1.54× | ||
| 14 | Chocolate | Food & Beverages | 1.54× | ||
| 15 | Føtex | Shopping | 1.53× | ||
| 16 | Happiness | Health | 1.53× | ||
| 17 | Gastronomy | Food & Beverages | 1.53× | ||
| 18 | Coffee | Food & Beverages | 1.51× | ||
| 19 | Magazines | Literature | 1.51× | ||
| 20 | Bathroom | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.12× | |
| Travelling | THRILL | 0.72× | |
| Patriotism | CONSERVATISM | 0.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.16× | |
| Patriotism | CONSERVATISM | 0.54× | |
| Travelling | THRILL | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Bars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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