A data profile of the people who buy, follow and care about Beaches in Denmark — modelled from more than twelve digital signal sources. Beaches has an estimated audience of 1,421,699 people in Denmark.
Beaches has an estimated audience of 1,421,699 people in Denmark. 58.7% are female, 41.3% are male, average age 48.5. Top brand affinities: Vacations, Holiday cottage, Summer house, Cottage, Crochet.
Top brand affinities include Vacations, Holiday cottage, Summer house, with strongest over-indexing on Vacations (1.53× the country average).
Demographically, the Beaches audience skews more female with an average age of 48.5, and over-indexes on personality traits such as Urban Lifestyle, Convenience Orientation.
The typical Beaches fan in Denmark is more female, around 48.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Vacations.
The key figures that characterise the Beaches profile in Denmark.
58.7% are female, 41.3% are male, average age 48.5.
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 48.5 |
| Estimated audience size | 1,421,699 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 10% | |
| 30-39 | 13% | |
| 40-49 | 24% | |
| 50+ | 47% |
of the worldwide Beaches audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 18.6% |
| Italy | 5.2% |
| Brazil | 4.8% |
The strongest cross-interests of the Beaches audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Package tour | Travel & Leisure | 2.26× | ||
| 02 | Trivago | Travel & Leisure | 1.91× | ||
| 03 | Danish Royal Family | Politics & Society | 1.85× | ||
| 04 | Cottage | Travel & Leisure | 1.74× | ||
| 05 | Holiday cottage | Travel & Leisure | 1.73× | ||
| 06 | Travel website | Travel & Leisure | 1.64× | ||
| 07 | Summer vacation | Travel & Leisure | 1.62× | ||
| 08 | Playground | Kids & Family | 1.61× | ||
| 09 | Vacation rental | Travel & Leisure | 1.55× | ||
| 10 | Candle | Home & Garden | 1.55× | ||
| 11 | First-time home buyer grant | Home & Garden | 1.54× | ||
| 12 | Vacations | Travel & Leisure | 1.53× | ||
| 13 | Lakes | Travel & Leisure | 1.53× | ||
| 14 | Golf course | Sports | 1.53× | ||
| 15 | Summer house | Travel & Leisure | 1.52× | ||
| 16 | Crochet | Home & Garden | 1.52× | ||
| 17 | Georg Jensen | Home & Garden | 1.52× | ||
| 18 | Travel photography | Technology & Electronics | 1.52× | ||
| 19 | Greenhouse | Home & Garden | 1.50× | ||
| 20 | TUI | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.34× | |
| Convenience Orientation | PREMIUM | 1.18× | |
| Travelling | THRILL | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.64× | |
| Social Media Usage | JOY | 0.87× | |
| Travelling | THRILL | 1.02× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Beaches. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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