A data profile of the people who buy, follow and care about Beaches in Finland — modelled from more than twelve digital signal sources. Beaches has an estimated audience of 1,020,366 people in Finland.
Beaches has an estimated audience of 1,020,366 people in Finland. 63.5% are female, 36.5% are male, average age 46.9. Top brand affinities: Trivago, Travel Adventures, First-time home buyer grant, Skyscanner, Travel website.
Top brand affinities include Trivago, Travel Adventures, First-time home buyer grant, with strongest over-indexing on Trivago (1.67× the country average).
Demographically, the Beaches audience skews more female with an average age of 46.9, and over-indexes on personality traits such as Need for Security, Urban Lifestyle.
The typical Beaches fan in Finland is more female, around 46.9 years old, with strong Need for Security tendencies and a notable affinity for Trivago.
The key figures that characterise the Beaches profile in Finland.
63.5% are female, 36.5% are male, average age 46.9.
| Metric | Value |
|---|---|
| Female | 63.5% |
| Male | 36.5% |
| Average age | 46.9 |
| Estimated audience size | 1,020,366 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 40% |
of the worldwide Beaches audience comes from Finland.
| Country | Share |
|---|---|
| United States | 18.6% |
| Italy | 5.2% |
| Brazil | 4.8% |
The strongest cross-interests of the Beaches audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Home & Garden | Home & Garden | 2.56× | ||
| 02 | Sigma Corporation | Technology & Electronics | 2.27× | ||
| 03 | Chicco | Kids & Family | 2.13× | ||
| 04 | Package tour | Travel & Leisure | 1.84× | ||
| 05 | Trivago | Travel & Leisure | 1.67× | ||
| 06 | First-time home buyer grant | Home & Garden | 1.65× | ||
| 07 | Skyscanner | Travel & Leisure | 1.65× | ||
| 08 | Baby bottle | Kids & Family | 1.63× | ||
| 09 | Travel Adventures | Travel & Leisure | 1.60× | ||
| 10 | Labrador | Pets & Animals | 1.57× | ||
| 11 | Largemouth bass | Food & Beverages | 1.57× | ||
| 12 | Duck hunting | Sports | 1.55× | ||
| 13 | Travel Blogger | Travel & Leisure | 1.55× | ||
| 14 | Backpacking (travel) | Travel & Leisure | 1.54× | ||
| 15 | One-piece swimsuit | Fashion & Accessoires | 1.54× | ||
| 16 | TripAdvisor | Travel & Leisure | 1.52× | ||
| 17 | Siamese cat | Pets & Animals | 1.52× | ||
| 18 | Travel technology | Travel & Leisure | 1.52× | ||
| 19 | Travel website | Travel & Leisure | 1.50× | ||
| 20 | Classical dressage | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.12× | |
| Urban Lifestyle | OPEN | 1.10× | |
| Travelling | THRILL | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.65× | |
| Social Media Usage | JOY | 0.83× | |
| Travelling | THRILL | 1.03× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Beaches. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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