A data profile of the people who buy, follow and care about Camping in Finland — modelled from more than twelve digital signal sources. Camping has an estimated audience of 1,492,898 people in Finland.
Camping has an estimated audience of 1,492,898 people in Finland. 55.3% are female, 44.7% are male, average age 46.8. Top brand affinities: Summer house, Travel Adventures, Arc'teryx, Free range, Alpaca fiber.
Top brand affinities include Summer house, Travel Adventures, Arc'teryx, with strongest over-indexing on Summer house (1.5× the country average).
Demographically, the Camping audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Urban Lifestyle, Need for Security.
The typical Camping fan in Finland is more female, around 46.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Summer house.
The key figures that characterise the Camping profile in Finland.
55.3% are female, 44.7% are male, average age 46.8.
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 46.8 |
| Estimated audience size | 1,492,898 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 40% |
of the worldwide Camping audience comes from Finland.
| Country | Share |
|---|---|
| United States | 22.5% |
| Japan | 6.4% |
| United Kingdom | 4.9% |
The strongest cross-interests of the Camping audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Marmot | Pets & Animals | 2.00× | ||
| 02 | Barefoot | Fashion & Accessoires | 1.95× | ||
| 03 | Panama Jack | Fashion & Accessoires | 1.94× | ||
| 04 | Barbour | Fashion & Accessoires | 1.93× | ||
| 05 | Hoka One One | Fashion & Accessoires | 1.91× | ||
| 06 | Arc'teryx | Fashion & Accessoires | 1.87× | ||
| 07 | Sleeping bag | Home & Garden | 1.79× | ||
| 08 | Alpaca fiber | Fashion & Accessoires | 1.78× | ||
| 09 | Merrell (company) | Fashion & Accessoires | 1.71× | ||
| 10 | Endurance training | Sports | 1.58× | ||
| 11 | Knit cap | Fashion & Accessoires | 1.57× | ||
| 12 | Tent | Travel & Leisure | 1.56× | ||
| 13 | Shell jacket | Fashion & Accessoires | 1.56× | ||
| 14 | Weather radar | Home & Garden | 1.54× | ||
| 15 | Travel Adventures | Travel & Leisure | 1.53× | ||
| 16 | Knitting Factory | Arts & Culture | 1.53× | ||
| 17 | Animal ethics | Politics & Society | 1.52× | ||
| 18 | Free range | Politics & Society | 1.51× | ||
| 19 | Lining (sewing) | Fashion & Accessoires | 1.51× | ||
| 20 | Summer house | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.16× | |
| Need for Security | CONSERVATISM | 0.96× | |
| Social Media Usage | JOY | 0.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.51× | |
| Travelling | THRILL | 0.79× | |
| Design Affinity | PREMIUM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Camping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.