A data profile of the people who buy, follow and care about Camping in Ireland — modelled from more than twelve digital signal sources. Camping has an estimated audience of 1,031,410 people in Ireland.
Camping has an estimated audience of 1,031,410 people in Ireland. 54.1% are female, 45.9% are male, average age 39.7. Top brand affinities: Outdoor enthusiast, Motorhome, Mountain Warehouse, Outdoors, OUTDOOR ADVENTURE.
Top brand affinities include Outdoor enthusiast, Motorhome, Mountain Warehouse, with strongest over-indexing on Outdoor enthusiast (1.55× the country average).
Demographically, the Camping audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Design Affinity, Travelling.
The typical Camping fan in Ireland is balanced, around 39.7 years old, with strong Design Affinity tendencies and a notable affinity for Outdoor enthusiast.
The key figures that characterise the Camping profile in Ireland.
54.1% are female, 45.9% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 39.7 |
| Estimated audience size | 1,031,410 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 19% |
of the worldwide Camping audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 22.5% |
| Japan | 6.4% |
| United Kingdom | 4.9% |
The strongest cross-interests of the Camping audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | OUTDOOR ADVENTURE | Games | 1.88× | ||
| 02 | Fritz Meinecke | Home & Garden | 1.88× | ||
| 03 | Craghoppers | Fashion & Accessoires | 1.86× | ||
| 04 | Mountain Warehouse | Fashion & Accessoires | 1.74× | ||
| 05 | Campsite | Travel & Leisure | 1.69× | ||
| 06 | Motorhome | Cars & Mobility | 1.67× | ||
| 07 | Picnic | Kids & Family | 1.62× | ||
| 08 | Sport climbing | Sports | 1.60× | ||
| 09 | Campervan | Cars & Mobility | 1.59× | ||
| 10 | Joules | Fashion & Accessoires | 1.58× | ||
| 11 | Tent | Travel & Leisure | 1.57× | ||
| 12 | Outdoor Life | Sports | 1.56× | ||
| 13 | Outdoor enthusiast | Sports | 1.55× | ||
| 14 | Thorn Lighting | Home & Garden | 1.55× | ||
| 15 | Outdoors | Travel & Leisure | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.06× | |
| Travelling | THRILL | 0.95× | |
| Need for Security | CONSERVATISM | 0.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.85× | |
| Social Media Usage | JOY | 0.86× | |
| Need for Security | CONSERVATISM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Camping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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