A data profile of the people who buy, follow and care about Cruises in Ireland — modelled from more than twelve digital signal sources. Cruises has an estimated audience of 771,842 people in Ireland.
Cruises has an estimated audience of 771,842 people in Ireland. 61.3% are female, 38.7% are male, average age 44.9. Top brand affinities: Airbnb, Skyscanner, Air travel, TripAdvisor, Theme parks.
Top brand affinities include Airbnb, Skyscanner, Air travel, with strongest over-indexing on Airbnb (1.58× the country average).
Demographically, the Cruises audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical Cruises fan in Ireland is more female, around 44.9 years old, with strong Social Media Usage tendencies and a notable affinity for Airbnb.
The key figures that characterise the Cruises profile in Ireland.
61.3% are female, 38.7% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 44.9 |
| Estimated audience size | 771,842 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 27% | |
| 50+ | 31% |
of the worldwide Cruises audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 20.6% |
| United Kingdom | 5.8% |
| Japan | 4.8% |
The strongest cross-interests of the Cruises audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Royal Caribbean Cruises Ltd. | Travel & Leisure | 2.47× | ||
| 02 | MSC Cruises | Travel & Leisure | 1.89× | ||
| 03 | Air travel | Travel & Leisure | 1.76× | ||
| 04 | Expedia | Travel & Leisure | 1.76× | ||
| 05 | Skyscanner | Travel & Leisure | 1.66× | ||
| 06 | Fiberglass | Technology & Electronics | 1.66× | ||
| 07 | Música sertaneja | Music & Radio | 1.65× | ||
| 08 | Qatar Airways | Travel & Leisure | 1.64× | ||
| 09 | Package tour | Travel & Leisure | 1.64× | ||
| 10 | Theme parks | Travel & Leisure | 1.62× | ||
| 11 | Minivans | Cars & Mobility | 1.62× | ||
| 12 | Free software | Technology & Electronics | 1.60× | ||
| 13 | Airbnb | Travel & Leisure | 1.58× | ||
| 14 | Florida | Travel & Leisure | 1.58× | ||
| 15 | TripAdvisor | Travel & Leisure | 1.57× | ||
| 16 | Travel website | Travel & Leisure | 1.56× | ||
| 17 | National Lottery | Games | 1.55× | ||
| 18 | Birds | Pets & Animals | 1.54× | ||
| 19 | Inn | Travel & Leisure | 1.53× | ||
| 20 | Trivago | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.06× | |
| Travelling | THRILL | 1.01× | |
| Need for Security | CONSERVATISM | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.89× | |
| Patriotism | CONSERVATISM | 0.95× | |
| Design Affinity | PREMIUM | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Cruises. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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