A data profile of the people who buy, follow and care about Skyscanner in Ireland — modelled from more than twelve digital signal sources. Skyscanner has an estimated audience of 1,258,583 people in Ireland.
Skyscanner has an estimated audience of 1,258,583 people in Ireland. 63.2% are female, 36.8% are male, average age 44.1. Top brand affinities: Ryanair, Aer Lingus, Iarnród Éireann, Travel website, Airbnb.
Top brand affinities include Ryanair, Aer Lingus, Iarnród Éireann, with strongest over-indexing on Ryanair (2.1× the country average).
Demographically, the Skyscanner audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Design Affinity, Travelling.
The typical Skyscanner fan in Ireland is more female, around 44.1 years old, with strong Design Affinity tendencies and a notable affinity for Ryanair.
The key figures that characterise the Skyscanner profile in Ireland.
63.2% are female, 36.8% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 63.2% |
| Male | 36.8% |
| Average age | 44.1 |
| Estimated audience size | 1,258,583 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 28% |
The strongest cross-interests of the Skyscanner audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Travel website | Travel & Leisure | 4.23× | ||
| 02 | Trivago | Travel & Leisure | 3.47× | ||
| 03 | Vacation rental | Travel & Leisure | 2.43× | ||
| 04 | Baggage | Fashion & Accessoires | 2.36× | ||
| 05 | Booking.com | Travel & Leisure | 2.24× | ||
| 06 | TripAdvisor | Travel & Leisure | 2.15× | ||
| 07 | Ryanair | Travel & Leisure | 2.10× | ||
| 08 | Travel agency | Travel & Leisure | 2.01× | ||
| 09 | Aer Lingus | Travel & Leisure | 1.98× | ||
| 10 | Staycation | Home & Garden | 1.93× | ||
| 11 | Holiday cottage | Travel & Leisure | 1.92× | ||
| 12 | Airbnb | Travel & Leisure | 1.89× | ||
| 13 | Sun | Travel & Leisure | 1.84× | ||
| 14 | Airplane | Cars & Mobility | 1.82× | ||
| 15 | Resort | Travel & Leisure | 1.77× | ||
| 16 | TK Maxx | Shopping | 1.67× | ||
| 17 | Arnotts (Ireland) | Shopping | 1.65× | ||
| 18 | Swimming pool | Sports | 1.59× | ||
| 19 | Vacations | Travel & Leisure | 1.54× | ||
| 20 | Iarnród Éireann | Cars & Mobility | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.33× | |
| Travelling | THRILL | 1.19× | |
| Need for Security | CONSERVATISM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.70× | |
| Social Media Usage | JOY | 0.73× | |
| Need for Security | CONSERVATISM | 1.14× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Skyscanner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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