A data profile of the people who buy, follow and care about Staycation in Ireland — modelled from more than twelve digital signal sources. Staycation has an estimated audience of 939,747 people in Ireland.
Staycation has an estimated audience of 939,747 people in Ireland. 69.5% are female, 30.5% are male, average age 40.8.
The key figures that characterise the Staycation profile in Ireland.
69.5% are female, 30.5% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 69.5% |
| Male | 30.5% |
| Average age | 40.8 |
| Estimated audience size | 939,747 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 21% |
of the worldwide Staycation audience comes from Ireland.
| Country | Share |
|---|---|
| United Kingdom | 22.6% |
| United States | 16.2% |
| Japan | 6.0% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Staycation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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