Rascasse Audience Intelligence

Staycation Audience in United States

A data profile of the people who buy, follow and care about Staycation in United States — modelled from more than twelve digital signal sources. Staycation has an estimated audience of 7,068,042 people in United States.

#3000among Topic in United States#357in Home & Garden

The average Staycation fan in United States is 42.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Expedia, Road trip, Backpacking (travel), with strongest over-indexing on Expedia (5.26× the country average).

Demographically, the Staycation audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Travelling, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Staycation fan in United States is more female, around 42.8 years old, with strong Travelling tendencies and a notable affinity for Expedia.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Staycation profile in United States.

Audience size
7.1M
in United States
Gender
63.2%♀
36.8% male
Age
42.8
average years
Country rank
#4969
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Staycation fans

63.2% are female, 36.8% are male, average age 42.8.

Fig. 02

Gender split

63.2%
Female
36.8%
Male
Demographic split for Staycation audience in United States
MetricValue
Female63.2%
Male36.8%
Average age42.8
Estimated audience size7,068,042
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Staycation audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3920%
40-4924%
50+27%
Fig. 04

Worldwide distribution

16.2%

of the worldwide Staycation audience comes from United States.

Worldwide audience distribution share by country for Staycation
CountryShare
United Kingdom22.6%
United States16.2%
Japan6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Staycation audience in United States is strongest.

Fig. 05

Top regions by affinity

Staycation fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~60K1.88×
02Arizona~300K1.81×
03California~1.5M1.72×
04Nevada~100K1.41×
05Maryland~200K1.38×
06Washington, District of Columbia~30K1.38×
07Texas~800K1.35×
08Florida~600K1.27×
09Washington~200K1.23×
10Virginia~200K1.16×
11New Jersey~200K1.15×
12New York~400K1.14×
13Georgia~200K1.11×
14Illinois~200K1.06×
15Massachusetts~100K1.05×
16Utah~70K1.05×
17Indiana~100K1.02×
18Oregon~80K1.01×
19Minnesota~100K1.00×
20North Carolina~200K0.95×
21Vermont~10K0.95×
22Alaska~10K0.94×
23Tennessee~100K0.93×
24Connecticut~70K0.93×
25Delaware~20K0.93×
26South Dakota~20K0.93×
27Louisiana~80K0.92×
28North Dakota~10K0.92×
29Colorado~100K0.91×
30Idaho~30K0.91×
31Montana~20K0.91×
32Michigan~200K0.90×
33Missouri~100K0.90×
34Mississippi~50K0.89×
35Iowa~50K0.89×
36Kansas~50K0.89×
37Nebraska~30K0.89×
38New Hampshire~20K0.89×
39Rhode Island~20K0.89×
40Maine~20K0.88×
41Pennsylvania~200K0.87×
42South Carolina~90K0.86×
43Alabama~80K0.86×
44New Mexico~30K0.86×
45West Virginia~30K0.85×
46Kentucky~70K0.82×
47Oklahoma~60K0.82×
48Wisconsin~90K0.81×
49Arkansas~50K0.81×
50Ohio~200K0.80×
Fig. 06

Affinity by region

Affinity by region — Staycation, United States
0.80×1.00×1.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Staycation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Staycation audience
#·InterestCategoryAffinity×
01Lonely PlanetTravel & Leisure7.57×
02ExpediaTravel & Leisure5.26×
03Long weekendTravel & Leisure4.63×
04Backpacking (travel)Travel & Leisure4.30×
05Hotels.comTravel & Leisure3.98×
06Road tripTravel & Leisure3.87×
07Travel websiteTravel & Leisure3.53×
08TripAdvisorTravel & Leisure2.70×
09AnthropologieShopping2.16×
10CoachFashion & Accessoires2.15×
11Macy'sShopping2.01×
12Outdoor enthusiastSports1.92×
13Dillard'sFashion & Accessoires1.92×
14AirbnbTravel & Leisure1.84×
15Nordstrom rackFashion & Accessoires1.83×
16MarshallsFashion & Accessoires1.80×
17Fashion NovaShopping1.75×
18LodgingTravel & Leisure1.74×
19T.J.MaxxShopping1.73×
20NordstromShopping1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Staycation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Staycation audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.76×
Design AffinityPREMIUM1.56×
Quality AwarenessPREMIUM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Staycation audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.73×
Need for SecurityCONSERVATISM0.84×
SpiritualityBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Staycation have in United States?

Staycation has an estimated audience of 7,068,042 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Staycation fans?

63.2% of Staycation fans are female, 36.8% are male, with an average age of 42.8 years.

03

Which brands do Staycation fans like most?

Staycation fans show strongest brand affinity for Expedia (5.26×), Road trip (3.87×), and Backpacking (travel) (4.3×) over the country average.

04

Where do Staycation fans live in United States?

Staycation fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~800K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Staycation fans also like?

Beyond Staycation itself, the audience over-indexes on Road trip (3.87×), Backpacking (travel) (4.3×), Macy's (2.01×), and Lonely Planet (7.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Staycation audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Staycation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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