Staycation Audience in United States

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Staycation has an estimated audience of 7,068,042 people in United States. 63.2% are female, 36.8% are male, average age 42.8. Top regions: California, Texas, Florida. Top brand affinities: Expedia, Road trip, Backpacking (travel), Macy's, Lonely Planet.

The average Staycation fan in United States is 42.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Expedia, Road trip, Backpacking (travel), with strongest over-indexing on Expedia (5.26× the country average). Demographically, the Staycation audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Travelling, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic · Subtype: Video game

Demographics of Staycation fans

Demographic split for Staycation audience in United States
MetricValue
Female63.2%
Male36.8%
Average age42.8
Estimated audience size7,068,042

Audience persona

The typical Staycation fan in United States is more female, around 42.8 years old, with strong Travelling tendencies and a notable affinity for Expedia.

Top regions in United States

Top regions ranked by reach for Staycation in United States
RegionReachAffinity
California1,430,2911.84×
Texas906,7411.49×
Florida651,1751.36×
New York473,5451.2×
Arizona291,9762.02×
Illinois257,4281.09×
Georgia253,0641.16×
Virginia222,5871.29×
North Carolina212,4111×
New Jersey212,2981.18×
Pennsylvania209,1500.88×
Washington185,5801.31×
Maryland178,9071.47×
Ohio176,1580.81×
Michigan167,8430.91×
Massachusetts145,1951.04×
Tennessee132,2770.93×
Indiana121,5180.94×
Colorado106,0890.95×
Nevada103,7371.52×
Minnesota102,3731.01×
Missouri101,4680.89×
South Carolina87,7000.82×
Louisiana85,5940.94×
Wisconsin83,4740.78×
Oregon82,2241.01×
Alabama80,6060.82×
Hawaii67,6472.23×
Kentucky65,9460.74×
Connecticut64,3990.91×
Utah63,4891×
Oklahoma55,7580.71×
Iowa48,0890.83×
Mississippi46,7260.8×
Kansas43,3570.78×
Arkansas37,5100.64×
Washington, District of Columbia35,6251.68×
Nebraska28,1240.79×
Idaho27,8960.79×
New Mexico24,9930.71×
West Virginia20,4490.62×
New Hampshire19,9130.71×
Maine18,4780.73×
Delaware16,8880.87×
Rhode Island16,6400.74×
Montana14,5550.74×
North Dakota10,8800.75×
South Dakota10,3760.64×
Vermont9,8200.79×
Alaska9,2760.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Staycation audience
BrandAffinityCategory
Expedia5.26×Travel & Leisure
Road trip3.87×Travel & Leisure
Backpacking (travel)4.3×Travel & Leisure
Macy's2.01×Shopping
Lonely Planet7.57×Travel & Leisure
Travel website3.53×Travel & Leisure
Airbnb1.84×Travel & Leisure
Marshalls1.8×Fashion & Accessoires
TripAdvisor2.7×Travel & Leisure
Outdoor enthusiast1.92×Sports
Nordstrom rack1.83×Fashion & Accessoires
Nordstrom1.6×Shopping
Anthropologie2.16×Shopping
T.J.Maxx1.73×Shopping
Fashion Nova1.75×Shopping
Lodging1.74×Travel & Leisure
Hotels.com3.98×Travel & Leisure
Long weekend4.63×Travel & Leisure
Pottery Barn1.64×Home & Garden
Coach2.15×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Staycation audience
TraitClusterScore
TravellingTHRILL2.54
Design AffinityPREMIUM2.21
Luxury OrientationPREMIUM1.86
Sports ActivityPOWER1.66
Quality AwarenessPREMIUM1.61
SustainabilityBALANCE1.58

Worldwide distribution

Worldwide audience distribution share by country for Staycation
CountryShare
United Kingdom22.6%
United States16.2%
Japan6.0%

See Staycation audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Staycation have in United States?

Staycation has an estimated audience of 7,068,042 people in United States, concentrated in California and Texas.

What is the gender split and age of Staycation fans?

63.2% of Staycation fans are female, 36.8% are male, with an average age of 42.8 years.

Which brands do Staycation fans like most?

Staycation fans show strongest brand affinity for Expedia (5.26×), Road trip (3.87×), and Backpacking (travel) (4.3×) over the country average.

Where do Staycation fans live in United States?

Staycation fans in United States are most concentrated in California (reach 1,430,291), Texas (reach 906,741), and Florida (reach 651,175). These three regions account for the largest share of the active audience.

What other brands do Staycation fans also like?

Beyond Staycation itself, the audience over-indexes on Road trip (3.87×), Backpacking (travel) (4.3×), Macy's (2.01×), and Lonely Planet (7.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Staycation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.